Puttshack’s Post

The three-pronged approach to field events What transforms a field event from good to unforgettable? Rebecca Martins, Revenue Marketing Leader at Jellyfish reveals the three key elements that elevate a field event. ✨

The very best BBQ pit-masters in the world don't have any secrets... They'll be more than happy to share every step and ingredient they employ. Then they'll say, "Good luck." Because it's not easy. It takes passion, dedication and hardwork. Day-in-and-day-out. Gary Vaynerchuk is the pit-master of attention. Anyone who is truly passionate about building brand and sales and wants in on how to do it in a new social media world—here's the recipe. https://lnkd.in/eGbiCdxP

WHO, WHAT, HOW in action this morning! Diving deep into the vast ocean of marketing has always been a passion of mine. Whether listening to the latest podcast episodes or devouring books written by marketing gurus, I've always been searching for knowledge that I can apply to the hospitality industry. At The Towpath, we've meticulously designed our business model around three pillars: 1️⃣ WHO- The Ideal Guest - Our focus always begins with understanding our clientele. We affectionately call them our 'Towpathers'. These are the folks who resonate with our brand's essence and are at the core of everything we do. 2️⃣ WHAT - Pursuit of GOAT (Greatest Of All Time) - Just like in sports, where athletes strive to be the best, we too aim to perfect our proprietary product. The goal is to achieve or work towards the GOAT status, ensuring our WHAT offering is second to none. 3️⃣ HOW - The Offer - We believe in giving people a taste of what we offer in our membership. That's why we came up with: “Be a Towpathers for a day!” This unique trial lets people experience our VIP stack for free, and they're usually hooked. I recall Russell Brunson sharing a nugget of wisdom in the run-up to Funnel Hacking live this year: about 30% of sales materialise at the end of a campaign. At first, this sounded intriguing. However, as we transitioned to our new website and signalled the closure of our previous offer, our voucher sales saw a massive spike. Within merely hours, the numbers were almost echoing Russell's 30% theory. This was more than just a statistical coincidence; it was a testament to the efficacy of strategic marketing and following a strategy rather than tactics. Now, the moment I've been working towards! We've finished our new Towpath funnel, and I am thrilled to unveil it. Dive in and explore our revamped offer here - https://lnkd.in/eHMZRA7F If you’ve ever experienced the magic of seeing theories like this come to life in your business, I'd be keen to hear about it. Have a look at our new funnel and share your thoughts! #Marketing #Hospiatlity #TowpathRevamp

Looking for a way to (re)connect with HR professionals? Check out this fun event that includes a picnic and ball game all rolled in to one! What could make it better? Bring a friend for free! #indyshrm #HRconnections

How does a business stand out? By being intentional and having a desire to. Would your business benefit from having a video game? The Saucy Shrimp did! Although this is out of the norm for traditional marketing, it had fun and solid impact on delighting new clientele when compared to a "fill-out-for-item" strategy. The following is James from Pep Public Relations to tell us more. What game would you like to implement for your restaurant? Let us know below!

Love learning more about how my colleagues at Quad are providing a creative engine that helps position both my adopted hometown’s signature beer (Summit Brewing Company) and baseball team (Minnesota Twins) for success. So interesting to learn how the elements of packaging design serve as a storytelling device! Cue the Twins Anthem! Play ball!

Become a trusted industry expert with Educational Videos! Whether it's demonstrating product usage or sharing valuable industry insights, these videos are your ticket to empowering your audience and solidifying your reputation as a go-to authority. But why settle for just one video? Let's leverage one day of production to the fullest! These adaptable pieces of content can easily be repurposed into shorter reels for multiple platforms, extending your reach, boosting engagement, and saving you time and money. Just like this House of Q Ultimate Hotdog recipe that spawned four reels and the potential for future use! Watch the video for an epic slow-motion bite by BBQ PitMaster Brian Misko. Ready to take your industry presence to the next level? Reach out, and let's collaborate on a personalized video plan tailored to amplify your influence and expertise. #videomarketing #educationalvideos #vernonvideographer

You're drunk, You can get a discount & and get a special menu from Burger King. How? This is a Burger King feature that will measure how drunk you are and will give you discounts and special menus. Are you curious about how Burger King plays this marketing game? I'll find out 👇

Join our webinar tomorrow at 4 PM to learn about the new Basketball entertainment, Jumpshot. Similar to Topgolf, Jumpshot combines gourmet food, premium drinks, technology and games full of fun. https://hubs.la/Q02yBWvY0