This season, PURPLE maintained a strong presence at MFW, supporting clients across both presentations and runway shows for SS25. DSQUARED2 turned up the heat, bringing a renewed sense of focus to their vision of maximal multiplicity BILLIONAIRE elevated the modern dandy, in a new, refined manner, synonymous with luxury. DAVID KOMA LONDON blended playful characteristics with refined elegance for his menswear debut. SANTONI's immersive presentation transported guests to the intangible essence and spirit of Le Marche to the centre of Milano. JordanLuca authentically combined its English and Italian origins, presenting a collection that portrays the ethereal grace of the ballerina, and the stark world that revolves around her. Canali celebrated 90 years, presenting their SS25 collection at Palazzo Bovara. Paul & Shark brought the Riviera to the heart of Milan, embracing the colours, prints, and ambiance of the most beloved island in the Gulf of Naples for the season.
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