PUMA Group’s Post

In the early days of launching our business, we found ourselves venturing into uncharted territory, surrounded by uncertainties and unfamiliar challenges. The decision to embark on this journey was fueled by a deep-seated desire to make a meaningful impact, even though the path ahead seemed uncertain. Fast forward three years, and the narrative has transformed. What began as a solo venture has evolved into a thriving team of five individuals, united by a shared passion for innovation and a commitment to projects that make a tangible difference. Together, we've not only weathered the storms of uncertainty but have emerged stronger and more resilient. The heartbeat of our success lies in our emphasis on teamwork and collaboration. We've cultivated a culture where each team member is not just an employee but a valued contributor—a dreamer and a believer in the transformative power of our projects. This collective spirit propels us forward, driving us to tackle challenges head-on and turn ambitious ideas into reality. As we continue to work on exciting projects that extend beyond the realms of the known, the spirit of innovation and collaboration remains our guiding force. We are not just building a business; we are crafting a narrative of positive change. Super proud of our recent work! Shout out to the whole Kallure team #teamwork #dreamers #doers.

In the early days of launching my business, I found myself stepping into uncharted territory, surrounded by uncertainties and unfamiliar challenges. The decision to embark on this journey was fueled by a deep-seated desire to make a meaningful impact, even though the path ahead seemed uncertain. Fast forward three years, and the narrative has transformed. What began as a solo venture has evolved into a thriving team of five individuals, united by a shared passion for innovation and a commitment to projects that make a tangible difference. Together, we've not only weathered the storms of uncertainty but have emerged stronger and more resilient. The heartbeat of our success lies in our emphasis on teamwork and collaboration. We've cultivated a culture where each team member is not just an employee but a valued contributor—a dreamer and a believer in the transformative power of our projects. This collective spirit propels us forward, driving us to tackle challenges head-on and turn ambitious ideas into reality. Crucial to this journey is Head of Talent and Partnerships at Kallure, Jay Ajayi. His presence brings a sense of assurance and confidence that we are indeed moving in the right direction. The synergy between us has proven invaluable, creating a dynamic partnership that complements our strengths and propels the business to new heights. As we continue to work on exciting projects that extend beyond the realms of the known, the spirit of innovation and collaboration remains our guiding force. We are not just building a business; we are crafting a narrative of positive change. Super proud of our recent work! Shout out to the whole Kallure team #teamwork #dreamers #doers

In this article I explain my vision to climb the most beautiful mountain in the world and how the backing from PUMA Group played a role in turning this vision into reality. (Special thanks go to Manisha Agarwal and also to Vidushi Thapa and Alicja Oczachowska-Van Den Broek)

💥Today, I want to acknowledge Puma! 👉🏻Here's why. 👍🏻Last year, I visited my family in Italy. You may not know this, but my brother is a National Champion cross-country runner in his category, having pursued it for over 20 years! Over this time, you can only imagine the number of pairs of running shoes he's gone through and the various brands he's tried. I distinctly remember him mentioning Mizuno at some point in his career, the go-to for a great running experience. However, everything changes and evolves, and it seems Puma has now taken the lead. 🚀They invest a lot of time researching and experimenting with the best materials and shapes to create the ultimate training experience for running. 💯It's truly incredible how much effort goes into this. And you know what? 👉🏻It's totally worth it. I now own a pair of Pumas, and they are absolutely my favorite, making my walks and runs so enjoyable and motivating me to push myself further. ✅See, this is the lesson you can take from Puma. Don't sit back and stay passive with your brand. Things keep evolving, and people are constantly seeking the best experiences. So, keep experimenting and tailor your brand experience to meet your audience's needs, making it memorable and irresistible. 💗Don't have a brand or a business? The same applies to our relationships with family and friends. 💥Keep it innovative, keep it simple, keep it memorable.

At Puma, we believe in bridging the gap between corporate strategy and front-line operations. Recently, our Corporate Retail Team took a hands-on approach by managing a store's operations for a day. This all-encompassing experience was not just an activity but a strategic initiative aimed at gaining invaluable insights into retail dynamics.   By actively engaging with customers and products, we aimed to understand their needs and behaviors better. This initiative promoted empathy and provided first-hand experience of the challenges faced by our front-line team members.   And the results were remarkable. We witnessed a significant 60% growth in net sales, with key metrics like ATV and UPT experiencing a notable 14% increase. Moreover, our conversion rate reached an impressive 13%. These results underscore the power of collaboration and reaffirm our belief that success stems from teamwork.   Our retail takeover initiative exemplifies our commitment to continuous improvement and customer-centricity at PUMA.   #PUMAINDIA #PEOPLE #PUMA #PumaRetailTakeover #CustomerExperience #Teamwork

Proud to be part of this event. CORPORATE TEAM TAKEOVER OF STORES: At Puma, we believe in bridging the gap between corporate strategy and front-line operations. Recently, our Corporate Retail Team took a hands-on approach by managing a store's operations for a day. This all-encompassing experience was not just an activity but a strategic initiative aimed at gaining invaluable insights into retail dynamics.   By actively engaging with customers and products, we aimed to understand their needs and behaviors better. This initiative promoted empathy and provided first-hand experience of the challenges faced by our front-line team members.   And the results were remarkable. We witnessed a significant 60% growth in net sales, with key metrics like ATV and UPT experiencing a notable 14% increase. Moreover, our conversion rate reached an impressive 13%. These results underscore the power of collaboration and reaffirm our belief that success stems from teamwork.   Our retail takeover initiative exemplifies our commitment to continuous improvement and customer-centricity at PUMA.   PUMA Group ARINDAM DAS Richa Shrivastava Banaja Samal Meenakshi thasma Jagdish Singh Rafik Hussain Xeque Umor Rakesh Rahar Aniket Gupta Manisha Sharma #PUMAINDIA #PEOPLE #PUMA #PumaRetailTakeover #CustomerExperience #Teamwork

Exploring the Power of Heritage in Business Innovation: See how PUMA's design archives and S&P Global's legacy inspire new heights in their respective industries. Read the full story at https://bit.ly/492ZpED #BusinessInnovation #PUMASPGlobalLegacy

Puma's Giant Leap Two Dassler brothers, Adolf and Rudolf, once fought a bitter battle leading to the creation of two iconic brands- Adidas and Puma. Recently we were honored to host Shreya Sachdev, Head of Marketing, India at PUMA Group. We chatted about Puma's unprecedented success in India and lessons for young marketing managers. Some takeaways for me 1, As 60% of customers in physical stores are return customers, you create stores more as experience centres. 2. While #influencermarketing is gaining ground, you do not need them for all running products. 3. The rise of 'sneakers as collectibles' enthusiasts ( reminded me of the comeback of vinyl records in Europe) 4. Rise of 'reseller' websites crating challenge for brands 5. This one is close to my heart- 'building purposeful brands'- inclusivity- like promoting transgender models as icons- promoting women's cricket and sports like Kabbadi ( second most watched sport in India !)- sponsoring para olympics. All these moves are long term and sustainability driven that will lead to brand success. So, not a surprise, that Puma's giant leap has left many vaunted rivals wondering. (Adolf Dassler, founder of ADIDAS would be unhappy in his grave. But not for the first time. Many years back, the two companies tried to agree on something known as the *Pele Pact* involving the legendary Brazilian footballer. Do you know what that was and what happened finally?) Felt really proud of young leaders like Shreya. #sports #marketing #branding #sustainability XIM Bhubaneswar

Puma Makes a Comeback with "Forever Faster" Remember the iconic Puma? The brand just launched their first global #campaign in a #DECADE, and it's all about speed and performance. This marketer is here for it! They're calling it "Forever Faster" and it's their biggest marketing investment ever. Puma's aiming to be seen as the FASTEST brand in the world (think Usain Bolt⚡). This is a smart move. A strong, unified message across categories (football, running, etc.) can be a game-changer. It's all about connecting with customers on an emotional level and making sure Puma's message resonates. What do you think, marketing fam? Is Puma on the right track? Let's chat in the comments! #Puma #MarketingCampaign #BrandStrategy #PerformanceMarketing