Publica by IAS’ Post

“TV is what anyone makes it to be. Video is what anyone makes it to be. Marketers have to start with the consumer. It’s about reach through the lens of attention - and it’s also how we see impact.” Michael Law, CEO at Carat USA, speaks at the “Moving TV Forward: A View From The Top” panel at Advertising Week New York. Check out our stage, The Screening Room, for more insightful panels with #TV industry leaders throughout the week. #AWNewYork23

Attention measurement is a crucial next step in the CTV space, according to Nick Reid, Managing Director EMEA at DoubleVerify. Amid a scarcity of attention in the current marketplace, improving attention measurement and ensuring media quality will drive better business outcomes for advertisers. In this video interview, Reid examines the threat of CTV ad fraud, the role of measurement in assessing brand-safe environments, and how media quality is the baseline for this strategy. Filmed at TV Rise 2023 in Florence. #TVRise23 #TV #CTV #Video #Advertising

Latest stats reveal that the average US adult is expected to spend 168 minutes a day watching traditional TV in 2024, a decrease of 7 minutes from last year. This includes live programs and recorded shows. It marks the second consecutive year that TV viewing falls below the 3-hour mark. Advertisers are adapting to these changes to reach their audience effectively. No matter where you advertise, our team at OTSM can help streamline the content delivery process and save you money. #TVTrends #AdvertisingStrategies #OTSMAdvantage

WHAT'S YOUR TARGET DEMOGRAPHIC? Advertise Your TV Commercial on BET, Peacock, Paramount , Bounce, TruTV, TBS and OWN for about 2 cents a spot. You pick the channel. You pick the network. You pick the target audience. You pick the zip code or market. ~ 2 cents for a :15 or :30 TV ad. www.NewTVAds.com #bet #bounce #tbs #tvadvertising #blackbusiness #connectedtv #streamingtv #tvadvertising #tvads

Think TV is dead? Think again! Millions of viewers are tuning in, and your brand can capture their attention with TV advertising through Diray Media. ✨ Check out these impressive stats from RNC Night One Viewership. TV is alive and thriving! Contact us, and we'll help secure your spot on these major events, getting the eyes your brand deserves. Let’s elevate your brand together. Reach out to us today to see how we can boost your visibility! #TVAdvertising #PrimeTime #DirayMedia #ReachMillions #Advertising #MediaStrategy

It has been great to be back today in London for Media & Entertainment Leaders Summit #MELS23 And thank you Television Business International for this piece and PlumResearch for the support. Free Ad-Supported Television (-#FAST)’s growth in the US is being powered by a small number of players with the top five channels accounting for more than 20% of monthly consumption . FAST has become one of the most discussed growth opportunities over the past three years in the US, but exclusive research from TBI sibling Omdia in partnership with PlumResearch has pointed to the huge reach of a handful of channels. https://lnkd.in/dAMF6hvU

Good answer! WLVI-TV, Inc.’s Early Fringe is a hit with viewers! Serving as a great broadcast alternative to both CBS and FOX, our programming continues to rack up the numbers both our advertisers and us love to see. When you’re in the TV broadcast market, your goal should be to target as many people as possible, as efficiently as possible. You want to have a good reach and frequency with viewers at a price that doesn’t break your budget. At WLVI-TV, we offer just that; competitive placements at affordable rates designed to maximize your advertisement ROI and boost your media presence in the market. Here, we strive to help build campaigns that will not just expand on your brand awareness, but will help form the foundation of a strong customer base dedicated to your business. Why? Because with us, you're family. And we always look out for family. #DailyWin #broadcastmedia #broadcastsales #paidmedia #paidads #agency #videoproduction #commercialproduction #mediabuying #mediaplanning #brandawareness #marketing #businessgrowth #brandbuilding #localbusiness #boston #manchesternh

Did you know Equifax can help you understand your customers' preferences and behaviors for your next marketing campaign? 🤔 With connected TV advertising gaining momentum, the impressive 315 million streams on ITVX in January alone demonstrate its potential. If you're considering advertising through ITVX, how do you select the right audiences for your campaign? Does your brand resonate with specific age groups or regions? What about holiday planners or gamers? Do they prefer Aldi or Waitrose? Furthermore, what untapped potential are you missing out on? If these questions resonate with you, Equifax has something quite compelling to talk to you about … 📺 #connectedtv #Equifax #CustomerInsights #MarketingStrategy https://lnkd.in/eXsKysnU

Check out the latest #EffectvInFocus episode for insights on attention and its role in #advertising effectiveness to learn what experts from Comcast Advertising and Amplified Intelligence recommend for harnessing TV's ability to captivate viewers. #ComcastEmp

I’d love to help you expand your audience and grow your business by reaching your highly targeted prospects consuming their media via streaming. Let’s talk about how Premion can help. #12News #Premion #OTT #CTV