Publica by IAS’ Post

Netflix Roku Advertising Tubi now DIRECTV Advertising - seems we have a gold rush on advertising to FAST, AvoD and traditional. I estimated a average of 11.2 million “breaks” are required for Nth America each day to fulfilll all the Platforms, this is an average of 4 “in-title” breaks and if you average 2 min AdPods … that’s a lot of content to fill, track and hope for ROI. The reason I built BlimeyAI - upload the Commercial and via 8 Bespoke Apache 2.0 Algorithms match at a segmental level - oh yeah via AI. Last thing we need is repeatable commercials that can disrupt program and storytelling.

"A local streaming TV approach drives reach to consumers in optimal markets at scale, resulting in heavy coverage where it matters most." A super insightful look at the evolving landscape of locally focused advertising. Advertisers looking to budget better are increasingly intrigued by this approach. Why? Focusing on local targeting can eliminate costly ad waste. #Advertising #TargetAudience #Marketing #LocalAds

Many of my clients are starting to explore adding Connected TV into their programmatic playbook and this post is a great first touch for you to explore how to integrate it with your current digital strategy- if this is a newer channel for you and your team let's get in touch. 📺 StackAdapt #CTV #programmatic #CrossChannelDevices

Did you know that 84% of US adults browse another device while watching TV? If you are new to Connected TV advertising, or want to learn how to Unlock the full potential of your media mix with Connected TV (CTV) -- check out StackAdapt’s latest blog 👇 that explores: ✅ What is CTV and CTV advertising? ✅ How is CTV different from other TV advertising and its the benefits? ✅ What are the relevant CTV offerings relating to Ad Formats, Targeting & Metrics? ✅ What are the best practices, strategies, and tips to get the best out of your CTV campaigns? ✅ Why having CTV in your media mix is important now?

CTV is re-creating the costly mistake of over-frequency with digital display advertising. The additional impressions to the same user will turn them off of your product. ".... Planning my impression weight means that when the ad server finds viewers who fit the campaign’s criteria, they get the ad over and over again until they hit the daily frequency cap, if there is one." LAB415: we can help advertisers navigate TV. High CAC can be a result of over-frequency and costly targeting. https://lnkd.in/gUB7BGwF?

Yahoo's latest collaboration with Inspire Brands is reshaping TV advertising with the Yahoo DSP. By streamlining CTV buys primarily with one platform, harnessing the potential of PMPs, and implementing advanced identity strategies, Inspire Brands is elevating targeting and efficiency while setting the stage for the future of media buying. Want to delve deeper into this groundbreaking approach? Read more in AdExchanger: https://lnkd.in/ezuPdQw8

Dive into the Advertising Future with CTV emerging as the game-changer for marketers and brands alike! Why is CTV the talk? It's simple: ⁃ Instant access and convenience for viewers ⁃ Unmatched visibility and targeting for advertisers ⁃ A bridge between traditional TV and digital platforms Mobupps leverages CTV to revolutionize advertising from driving app installs to achieving impressive ROI. Our strategies are turning heads and setting benchmarks. Discover how CTV is shaping the future of advertising, why it matters more than ever, and how Mobupps is leading the charge with innovative solutions. Read our latest article: https://lnkd.in/d5ga2FZX Don't miss out on unlocking the potential of CTV for your brand. #ctv #advertising #digitalmarketing #Mobupps #innovation #marketingstrategy #readnow #techtrends #mediabuying #programmatic #adtech #videoadvertising #streaming #ott #digitalads #brandgrowth #targeting #analytics #performancemarketing #mediastrategy #adspend #TVfuture #engagement #Viewability

TV buyers are on high alert this upfront season, pushing for more flexibility, enhanced programmatic options, and better measurement from streaming publishers. Publishers need to open their doors to more programmatic partners to accommodate buyers’ preferences for flexible deals. Major streaming platforms are already highlighting programmatic integrations to lure diverse ad demand. In this article from AdExchanger, Moe Chughtai, Global Head of Advanced TV at MiQ, predicts a surge in programmatic demand during this year’s upfronts. Programmatic guaranteed deals offer automated insertion orders, appealing to advertisers seeking precise audience targeting. #upfronts #programmatic #ctv https://bit.ly/3yag9Ni

Yahoo Advertising's latest collaboration with Inspire Brands is redefining how TV advertising is executed with the Yahoo DSP. By consolidating CTV buys mostly with one platform, leveraging the power of PMPs, and utilizing advanced identity strategies, Inspire Brands is not only enhancing targeting and efficiency but also paving the way for the future of media buying. Want to learn more? Read more in AdExchanger: https://lnkd.in/ex3Rsia2