Publica by IAS’ Post

It took higher quality supply in a premium channel that finally grew to meaningful scale to address the programmatic daisy chain cost black hole issue. Best of luck to Innovid! We all need to solve this problem that effects investments in ad tech innovation, sustainability and improvement to effectiveness and efficiency of media buying and selling. #ctv #streaming #ctvadverting

This is a big day for Innovid. I am proud to work for a company looking to build a better way forward for the whole industry. "CTV is at a critical inflection point. As TV rapidly transitions to a fully digital future, there is a clear opportunity to avoid the mistakes of digital advertising’s past. Innovid’s vision has always been that TV should remain open for everyone and controlled by no one." #CTV #Advertising #CTVAdvertising #HarmonizeCTV #Streaming

Today is a massive day for Innovid and programmatic CTV. Harmony will change how brands, agencies, and publishers buy programmatic media. "Results from Innovid beta tests saw that moving spend to Harmony Direct led to an average 8% increase in working media for agency partners. Publisher partners improved yield by up to 15%, which includes average fill rates increasing from 90% to 100%. In 2024 alone, across the total U.S. CTV market, this could represent more than $1 billion in immediate savings going back into the ecosystem." #Innovid #CTV #Programmatic https://lnkd.in/gUWRqGUY

CTV is ripe for continued innovation, it is moving so quickly but needs new thought and execution to make sure the impact is as meaningful and future proof as it can and should be. Let's work together to keep TV open for everyone and controlled by no one. Check it out, get involved, and let's change CTV advertising for the better, together. https://lnkd.in/grDSyVEh #ctv #advertising #CTVadvertising #harmonizeCTV #streaming #converged

They Can, but Can't, Because the Broadcasters Won't, Because they Don't Know How to Do it Technically, without Loosing Big Bucks and Controls. None of Which They Need. Agnostic, Non Competitive Options Exist with No Risks. Return Consumers their Content Choices and Return 50% Positive Revenues Back into the Industry. #nextgenstreaming #freecast #streamingwars #nomoreappdiving #streaming https://lnkd.in/etkcK2MN

The European FAST Market is finally opening up. TF1 Launches with Over Forty FAST Channels Focusing on Local Single IP #fast #fastchannels #FASTHub #MuxIP #streaming #streamingwars

How advertisers are optimizing CTV ad spend and measuring success a Q&A by Digiday Interesting Q&A with Blockboard CEO Matt Wasserlauf about how advertisers optimize their CTV spending to achieve maximum impact and ROI. "Everybody talks about this next era of #cookieless that we have yet to conquer and embrace. For marketers, #CTV will be a key element of that era, as it offers alternative measurement and tracking to cookies. It’s also a booming marketplace. IAS found that 60% of U.S. households owned a CTV device in 2023" Read full -> https://lnkd.in/dTw2xFz9 #CTV #connectedtelevision #CTVadvertising #FAST #streaming #connectedTV

I strongly believe that viewer attention is everything. If you aren’t noticed, nothing else matters. That’s why we are keeping a very close eye on attention metrics and how we can leverage them to improve our clients’ campaigns. This piece offers a great overview of where the industry is today with this kind of measurement in connected TV. Yes, it’s still early days, and who knows if attention guarantees will ever exist. But for now, it’s encouraging that attention data is earning a place in conversations about CTV pricing and campaign performance. #CTV #Streaming #Advertising https://lnkd.in/eGNrV2Ke

Dive into the world of OTT advertising and unlock its incredible benefits! 📺💼 Our new blog, 'Understanding and Exploring the Benefits of OTT Advertising,' is your gateway to smarter marketing. #Streaming #CTV #ProgrammaticAdvertising #Advertising #TVAdvertising https://hubs.la/Q0295J6N0