Publica by IAS’ Post

VideoWeek's CTV Advertising Guide for North America 2024 is now available to download! While the CTV market in NA is certainly starting to mature, there's still plenty of experimentation happening on both the buy-side and the sell-side, and lots of innovation happening on the tech front. This year's guide explore these dynamics, with a mix of high-level strategic insight and practical insights. Topics covered in the guide include: - A landscape map for CTV advertising in North America - How the major streaming services’ offerings are developing - The evolution of contextual targeting in CTV - Which types of data are buyers using for CTV targeting? - How CTV publishers balance monetisation with user retention - The growth of outcome measurement in CTV - Which key industry standards should the industry be implementing? - Using CTV to drive mobile acquisitions Thanks to our partners, Publica by IAS, Verve, and Wurl, as well as those who contributed their insight: Shailley Singh, Freddie Liversidge, Carolina Portela, Walker Jacobs, Josh Mattison, Laura Chaibi 🇨🇦🇬🇧, and Mo Allibhai.

Get in on the OTT AD rush before anyone else really figures out about how profitable they are, driving the costs up! OTT Ads is like running regular offline TV Ads at a sharp discount, but even better as they are also way more trackable and optimizable than the latter. https://lnkd.in/gg8k5C9s Keywords: programmatic TV advertising, OTT advertising, CTV advertising, programmatic TV ads, OTT ads, CTV ads, programmatic TV buying, programmatic TV targeting, programmatic TV effectiveness, programmatic TV ROI, OTT advertising advantages, CTV advertising benefits, OTT targeting capabilities, CTV audience reach, programmatic TV automation, programmatic TV optimization #ProgrammaticTV #OTTAdvertising #CTVAds #DigitalMarketing #MarketingTips #ProgrammaticAds #VideoAdvertising #OTTPlatform #CTVMarketing #AdTargeting #AdvertisingInsights #AdOptimization #TVAds #AudienceTargeting #CTVCampaigns #MarketingStrategy #AdPerformance #OTTMarketing #ProgrammaticTechnology #CTVSuccess #AdCampaignOptimization #OTTStrategy #CTVRevenue #MarketingROI #ProgrammaticCampaigns #CTVSuccessStories #AdEngagement #MarketingResults #OTTROI #ProgrammaticAdvantages

Have you tapped into the marketing trend of connected TV (AKA CTV)? Over 111 million households in the USA use CTV. (Statista) This number has grown steadily since 2019 and is expected to follow the trend well into 2027. CTV refers to video content streaming on devices such as Amazon Fire TV, Apple TV, Roku, and more. With CTV blowing up, it offers the perfect opportunity for advertisers. AlwaysOn Digital has recently taken advantage of CTV advertising once we recognized the benefits of it: 📺 Precision targeting available 📺 A large (and growing) audience using the platform 📺 Cost efficiency 📺 Measurable analytics 📺 Large reach 📺 Increased engagement Have you implemented CTV advertising yet? . . . #ctvadvertising #connectedtvads #marketingstrategy #advertisingagency

Get in on the OTT AD rush before anyone else really figures out about how profitable they are, driving the costs up! OTT Ads is like running regular offline TV Ads at a sharp discount, but even better as they are also way more trackable and optimizable than the latter. https://lnkd.in/gg8k5C9s Keywords: programmatic TV advertising, OTT advertising, CTV advertising, programmatic TV ads, OTT ads, CTV ads, programmatic TV buying, programmatic TV targeting, programmatic TV effectiveness, programmatic TV ROI, OTT advertising advantages, CTV advertising benefits, OTT targeting capabilities, CTV audience reach, programmatic TV automation, programmatic TV optimization #ProgrammaticTV #OTTAdvertising #CTVAds #DigitalMarketing #MarketingTips #ProgrammaticAds #VideoAdvertising #OTTPlatform #CTVMarketing #AdTargeting #AdvertisingInsights #AdOptimization #TVAds #AudienceTargeting #CTVCampaigns #MarketingStrategy #AdPerformance #OTTMarketing #ProgrammaticTechnology #CTVSuccess #AdCampaignOptimization #OTTStrategy #CTVRevenue #MarketingROI #ProgrammaticCampaigns #CTVSuccessStories #AdEngagement #MarketingResults #OTTROI #ProgrammaticAdvantages

With more than 230 million people expected to be tuning into #streamingTV for news, entertainment and movies, more and more #advertisers are looking to capitalize on this expanding audience. But choosing the right #CTV platform means getting answers to all of your questions. https://lnkd.in/e9GyBUKE #AdTech #ottadvertising #ctvadvertising #MediaPlanning #MarketingTips #AudienceTargeting #JamLoopInsights

How confident are you that your ads really reach the right people at the right time? Streaming and CTV advertisers were promised highly precise targeting in their campaigns... The exactness of digital finally brought to TV. But targeting isn't a perfectly definitive science, especially on streaming. That's thanks to: 🤝 Shared accounts 📺 Dual viewing 📉 Inaccurate data Plus, every layer of targeting increases the upfront cost of your campaign. Even an increase in ROI isn't always enough to offset the higher price. Learn how to solve CTV's targeting dilemma by checking out the white paper in the comments. #Marketing #Advertising #CTV #Streaming #Media

Get in on the OTT AD rush before anyone else really figures out about how profitable they are, driving the costs up! OTT Ads is like running regular offline TV Ads at a sharp discount, but even better as they are also way more trackable and optimizable than the latter. https://lnkd.in/gXFXY4hV Keywords: programmatic TV advertising, OTT advertising, CTV advertising, programmatic TV ads, OTT ads, CTV ads, programmatic TV buying, programmatic TV targeting, programmatic TV effectiveness, programmatic TV ROI, OTT advertising advantages, CTV advertising benefits, OTT targeting capabilities, CTV audience reach, programmatic TV automation, programmatic TV optimization #ProgrammaticTV #OTTAdvertising #CTVAds #DigitalMarketing #MarketingTips #ProgrammaticAds #VideoAdvertising #OTTPlatform #CTVMarketing #AdTargeting #AdvertisingInsights #AdOptimization #TVAds #AudienceTargeting #CTVCampaigns #MarketingStrategy #AdPerformance #OTTMarketing #ProgrammaticTechnology #CTVSuccess #AdCampaignOptimization #OTTStrategy #CTVRevenue #MarketingROI #ProgrammaticCampaigns #CTVSuccessStories #AdEngagement #MarketingResults #OTTROI #ProgrammaticAdvantages

The shift from traditional linear TV to connected TV (CTV) is more than just a trend—it's a new frontier for advertisers looking to engage with audiences in a more targeted and interactive way. Here's why you should be excited about the opportunities CTV offers: 🎯 Precision Targeting 📊 Measurable Impact 📈 Skyrocketing Growth 📖 Performance Storytelling 🔍 Independent Measurement Learn more from our latest blog: smart.link/m3bh3glifjo8c #adtech #streaming #ctv #digitalmarketing #digitaladvertising #programmatic #marketingstrategy

🌟 Did you know??? 🌟 📺 CTV (Connected TV) is a powerful addition to your marketing arsenal, but it's even more impactful when integrated with other channels. ·     According to tvScientific research, 78.2% of consumers use their mobile devices while streaming TV content, with 31.2% making purchases related to CTV ads they've seen. ·     In multi-person households, where multiple screens are in use simultaneously, leveraging CTV alongside other channels can be particularly effective. Cross-channel retargeting, especially for prospective students, enhances engagement across platforms. Rather than viewing CTV in isolation, consider it as a complement to your search and social advertising efforts. And with Ambio’s ability to track attribution, you can accurately measure ROI for the first time ever! Integrating CTV into your multi-channel strategy yields superior results, maximizing the effectiveness of your enrollment and marketing efforts #highered #higheredmarketing #emchat #digitalmarketing

In my opinion Paramount walking away from its annual TV advertising-centric “upfront” sales event is a telling sign of changing streaming trends. Thanks to Paramount’s investment in digital video and programmatic, the streaming service has seen gains, even in today’s “soft” market. 🚀 Paramount's EyeQ offering of digital video, including streaming properties Paramount Plus and Pluto TV, doubled its upfront business since its launch in 2020. 🏈 Sports programming remained strong, with CBS's coverage of Super Bowl LVIII, the NFL, and men's March Madness bringing in ad dollars. 📈 Data and programmatic business drove additional gains. In an era when more TV viewers are migrating to streaming video than ever before, I believe Paramount’s spending in programmatic channels coupled with retargeting to re-engage users to resubscribe is a smart move. #Paramount #Advertising #Programmatic #UpfrontSales #DigitalVideo #AdvancedTargeting https://bit.ly/3OkLb9D