Publica by IAS’ Post

🇰🇷While the global mobile industry is expanding, its growth and prominence are especially remarkable in Asian countries, particularly in #SouthKorea, where businesses are increasingly emphasizing mobile programmatic advertising. To grasp the reasons behind this trend, let's delve into Korea's #digital and mobile market and assess whether advertisers should prioritize mobile promotion in 2024. 👉 To learn more https://lnkd.in/eYzn6ErH #MobileAdvertising #DigitalMarketing #MobileApps #DigitalTrends #AdvertisingTrends #AsiaTech #MarketAnalysis

INVIDI Technologies Corporation Partners with THAICOM PUBLIC COMPANY LIMITED and PSI to Reinvent Thailand’s Media Industry INVIDI Technologies, the global leader in targeted, addressable advertising and innovation, announces an industry-transforming partnership with Thaicom, a leading Asian satellite and space tech company and PSI, Thailand’s largest satellite network and set-top box provider, to launch addressable advertising, an innovative technology that enables advertisers to deliver personalized ads to specific individuals or households in Thailand. Having developed the first widely deployed addressable advertising system in the world, INVIDI has made the commitment to support Thai broadcasters in boosting ad revenue and fund new premium content.   “Thaicom, as a key player in Thailand’s broadcasting industry, is […] - https://lnkd.in/gW7HZhUe 𝗖𝗹𝗶𝗰𝗸 𝘁𝗼 𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 𝗙𝗮𝘀𝘁𝗲𝘀𝘁 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 - https://lnkd.in/gsYmD_BZ #IndianConventions #TaleesRizvi #News #Awards #Conferences #India #HR #Marketing #Finance #StartUp #Business #B2B #B2C #C2C #D2C #leadership #Management #HumanResources #Healthcare

According to e4m-GroupM Programmatic Report “The Indian media & entertainment (M&E) industry is poised for robust growth, driven by escalating consumer demand and improving advertising revenue. The industry witnessed 19.9% growth in 2022, surpassing the Rs 2 trillion (US$ 24 billion) annual revenue milestone for the first time and is expected to reach Rs 2.83 trillion (US$ 35.4 billion) by 2025”. Read 🔗 https://lnkd.in/dD_ryDdS exchange4media Dimpy Yadav #MediaandEntertainment #e4mGroupMReport #ProgrammaticAdvertising #AdvertisingRevenue

Before you grade your next report, consider our independent campaign oversight analysis for advertisers, publishers and platforms. We have 10 years' expertise in the connected TV advertising sector. We foster a vibrant developer ecosystem to expand your platform's commercial offerings: 🪄 Test different ad creatives to determine which ad unit performs best with CTV audiences, post campaign ROAS for more impactful campaigns 🏋♂️ Benchmark the performance of your CTV platform against industry standards and competitors to identify areas for optimisation 📊 Analyse your content discovery and ACR recommendations on CTV platforms to improve your FAST content visibility and engagement 📺 Grow your Operating System through partnerships with device manufacturers, content providers and other key stakeholders Get in touch to learn more and discover how we can work together to unlock your commercial business potential on connected TV www.ctvma.org.au/research

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The UK ad market has overtaken Japan as the globe’s third-largest ad market by revenue. And though the UK retained its status as the largest ad market in Europe, its growth in the last year was slower than the rest of Europe as a whole. Our 2023 Global End-of-year Forecast reveals how the advertising landscape is shifting globally. Pure-play digital is now the biggest driver of ad revenue. Read a full breakdown of the UK ad spend trends and media channel growth in this piece from Campaign Magazine UK here: https://lnkd.in/e6qmmPnc — #GroupMEMEA #marketing #digitalmarketing #Advertising #ThisYearNextYear

Integration is more than just a buzzword at GroupM. It's the cornerstone of our approach to commerce. GroupM's JiYoung Kim dives into why seamless integration across all sectors of our organization is vital for optimizing marketing dollars via Beet.TV ➡ https://loom.ly/-mzsJU4 _ #GroupMNexus #GroupMNA

With this news jointly agreed by PLDT and ABS-CBN Corporation, SKY Cable Corporation will continue its broadcasting operations beyond February 26, the supposed final broadcast date for the cable TV service provider. Its broadband operations remain unaffected as well. “We thank all our SKY subscribers for their continued patronage and support. We remain committed to providing the same level of customer experience and service for both our cable and internet services,” the company said. #acquisition #cabletv #philippines ------ -[Conferences] MARKETECH APAC's "What's NEXT" conference makes its Singaporean debut this March 7! Hear from our stellar lineup of speakers from brands such as Citi Singapore, DirectAsia, Grab, Johnson & Johnson, SingPost, StarHub, and Unilever on what's in various marketing facets, from AI, digital advertising, CX, and customer engagement. Register HERE: https://bit.ly/481d9Pc -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Did you happen to know? Digital video performed the best in 2023. Across the Asia-Pacific region, advertising expenditure is anticipated to accelerate in 2024, expanding by 4.0% to $240.9 billion after a 3.5% increase in 2023. #Digital advertising remains a pivotal driver, exhibiting robust growth rates of 7.3% in 2023 and an estimated 7.4% in 2024. Digital prominence is rising, constituting approximately 62.4% of regional expenditure in 2023, and projected to reach 64.4% in 2024. Unlock the full potential of your #video advertising campaigns (native video ad) with #DecenterAds, your trusted partner for driving results in the digital landscape. Experience the difference today: https://decenterads.com/ #programmatic #vast #dsp #adtech #advertising #asia #apac