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CTV is rapidly growing in adoption, driven by increasing advertiser interest and higher ad revenues per viewer, now accounting for about one-third of total video ad spending. 📊 Dive into StackAdapt's report to unlock essential forecasts and strategies for navigating the evolving TV and CTV landscape, including trends on the shift to ad-supported streaming models.

Ad spend on Connected TV (CTV) is growing steadily, but is restricted by its performance credentials and competition from search, social and retail media according to the new WARC Global Ad Trends report on CTV released today. #connectedtv #ctvadvertising #marketing #advertising

🚨 Webinar alert: navigate the future of television with Programmads! Join us on January 25th, 11am CET for an exclusive dive into "Connected TV: Landscape & Measurement", and get expert insights from Sophie Sior & Andrea Hobson. Webinar highlights: - Introduction to CTV: master the terminology and landscape. - CTV's Importance: explore its impact and growth in the digital era. - Deep Dive into CTV Inventory: uncover the diverse options for advertisers. - Measuring Success: grasp the metrics that matter. - Interactive Q&A: get your questions answered live! This is an essential session for professionals seeking to stay ahead in the dynamic digital TV arena. 👉 Reserve your spot now: [Link in the comments] Don't miss this chance to elevate your strategy in the fast-evolving world of digital television. #ConnectedTV #DigitalTransformation #Webinar #Programmads #Advertising #DigitalMarketing

There are some killer stats in this new report on connected TV from the WARC Media gang. Key insight: connected TV is so far failing to bring new money into the TV sector. There's no doubt connected TV is growing - CTV ad investment is expected to reach $25.9bn globally in 2023, up 13.2% year-on-year. But there's no sign of a hockey stick - we compare CTV growth with retail media and find that retail media was growing 3x as fast at the same point in its development. CTV growth is essentially moving money around as linear TV revenues decline. So what we have is a relatively stable ad investment number on the buy side, going to a sell side that is fragmenting and in many areas yet to mature. h/t Alex Brownsell and Celeste H.

Connected TV, or CTV for short, is in a growth phase, as viewers and advertisers migrate from linear broadcast television. CTV ad investment is expected to reach $25.9bn globally in 2023, up 13.2% year-on-year. In this report, WARC Media examines ad investment and consumption patterns, and talks to industry experts about the growing pains CTV may experience in the years ahead. Read more here: https://loom.ly/5hTmCO0 #WARC #MakeItWARC #Marketing #Advertising #Media #TV #ConnectedTV #CTV #GlobalAdTrends

TV ad campaigns create more impact using the same audiences for linear and CTV. It's not one or the other. It's both. It's Advanced TV solutions from Centriply, powered by Tango Media Systems. "Despite a reduction in ad inventory, the market for TV and CTV ad spending will grow by billions" - Insider Intelligence (see the article here) https://hubs.ly/Q02g44Cs0

Historically, 500-600 advertisers dominated TV ad spend. In contrast, there are 9 million search and social advertisers. Thanks to AI that can turn any website into a TV commercial in minutes and affordable ZTV (Zip-code optimized CTV), Simpli.fi is making it possible for advertisers who never thought they could compete on television, to finally take advantage of the big screen. The democratization of television is here. https://lnkd.in/dAvya5XQ

TV ad campaigns create more impact using the same audiences for linear and CTV. It's not one or the other. It's both. It's Advanced TV solutions from Centriply, powered by Tango Media Systems. "Despite a reduction in ad inventory, the market for TV and CTV ad spending will grow by billions" - Insider Intelligence (see the article here) https://hubs.ly/Q02g48vs0

I had fun delving into the future! Discover the latest insights, trends, and forecasts shaping the CTV advertising landscape and what lies ahead. Check out the full blog below. Let's dive into the future of advertising together! #ctvadvertising #advertisingtrends #futureofadvertising #digitalmarketingagency #blogpost #industryinsights

TV ad campaigns create more impact using the same audiences for linear and CTV. It's not one or the other. It's both. It's Advanced TV solutions from Centriply, powered by Tango Media Systems. "Despite a reduction in ad inventory, the market for TV and CTV ad spending will grow by billions" - Insider Intelligence (see the article here) https://hubs.ly/Q02g4b890