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At Proximic by Comscore, we believe in being proactive, not reactive. With signal loss already wreaking havoc on targeting scale, waiting for cookie deprecation is not an option! Our ID-free audience solutions are designed to help you navigate the future of digital advertising without relying on cookies. Learn more about how we can future-proof your strategies today: https://lnkd.in/eYDe2F3s #Programmatic #cookiedeprecation #contextualtargeting

Indian advertisers believe #RetailMedia is as important, if not more, than social and mobile channels. It is a game-changer for targeting high-intent audiences and securing a share of the digital shelf on the open internet. Dive into our latest report for more eye-opening data and learn how to strategically position your brand in the #digital marketplace: https://bit.ly/3TbwFoE

🚨 Exciting news! Samba TV and StackAdapt have partnered to provide clients with incremental reach and measurement. Through the integration of Samba TV’s first-party dataset within StackAdapt’s programmatic platform, StackAdapt customers can now effortlessly forecast the incremental reach gained by adding CTV to linear TV buys, break out incremental reach by geolocation, understand the incremental reach of competitors, and achieve target frequency. "Our collaboration with StackAdapt is a step forward for integrated planning, activation, and measurement in one programmatic platform. Samba TV's extensive viewership insights that enable ad audience targeting and campaign insights help empower StackAdapt clients to transact more efficiently and drive improved return on ad spend." - Samba TV Chief Commercial Officer Aden Zaman. Read more 👉 https://lnkd.in/gU5NUyd7 #CTV #DataIntegration #TVTargeting #ReachAndFrequency

Incremental reach has been talked about in political advertising circles for several years now and many orgs have built partial solutions toward helping industry pros answer a Campaign Manager's question: "Why should I spend money on CTV?" We intrinsically know eyeballs are shifting due to upticks across our own streaming subs. Data on viewership from Cable TV providers and CTV platforms has helped craft the narrative, but quantifying the opportunity has always been somewhat of a moving target. Digital buyers have gone from theorizing incremental reach numbers based on math from CTV white papers to fractional measurement solutions that only pull ACR data from one TV manufacturer to DSPs that make you fumble through complicated set up processes with 3rd parties. And now, the EASY button! Inside the platform UI: -Choose your linear spots (you can play them in the platform) -Set how far back you care about measuring exposures on those spots -Tie them to a StackAdapt campaign Use this tool to not only measure the impact of your CTV efforts, but forecast incremental reach prior to spending resources—ensuring that you're crafting the right investment. Show your client a Venn diagram of who they're reaching on linear and who they stand to reach incrementally through CTV. Simplified. Holistic. The way you've come to expect from StackAdapt.

Sprite Nepal's Spotify advertising campaign targeting Gen Z and millennial audiences achieved CTRs of 0.73% and 1.61% for Audio Everywhere and Overlay ads respectively, both over 3X the industry benchmarks. These results demonstrate the power of Spotify advertising for reaching Gen Z and Millennial audiences. #SpotifyAdvertising #GenZMarketing #CaseStudy #nepal #sprite #aleph

CTV ad spend is climbing every year, and if you’re an advertiser or publisher who hasn’t gotten involved with the CTV landscape yet, you may be wondering if now is the time to start. 2024 is shaping up to be the biggest year yet, and it’s not hard to see why: it’s a huge driver for everything advertisers and publishers hope to achieve with a campaign: Advertisers get precision audience targeting, valuable first-party data, and unskippable ads.  Publishers get efficient auctions, optimized CPMs, and the right ads paired with their content. And the viewers at home? They get ad content that feels tailor-made for them specifically, with products and services that they’re actually interested in. It’s win-win-win! And these are just some of the values that CTV brings to the table. With OKO Digital in your corner, we can take it even further. Let’s break it down: #OKO #CTV #DOOH #OTT #AdTech

From revolutionizing brand-consumer interactions to maximizing ROAS in a Fraud-Free environment CTV Advertising has emerged as a vital force. It efficiently addresses the rising challenges that marketers face in increasing their brand reach and targeting their audience precisely. Along with this, #CTV advertising also caters features like Frequency Capping and Competitive Separation which enables brand owners to maintain a frequency and time difference while serving ads to specific viewers. Learn more about how CTV is solving marketers' advertising challenges - https://bit.ly/3EhSdY3 #Xapads #LetsGrowTogether #DigitalAdvertising #CTVAdvertising

Hey #DigitalMarketers! 📺 Are you facing challenges with CTV due to the lack of available signals in the pre-bid space? Good news! A solution may be found by going direct or through private marketplace deals. There's CTV scale available, giving you access to video data for advanced contextual targeting. With the demand for CTV growing, supply will catch up, opening up numerous contextual targeting opportunities. Stay agile and innovative with your CTV strategies - the future of contextual targeting is bright! Watch our on-demand webinar with GumGum, Dataseat (Now part of Verve Group), & M&C Saatchi Performance to learn more about #CTV, #contextualadvertising, and #privacy-safe growth ➡️ https://lnkd.in/gesGu2f3 #DigitalAdvertising #tv

By targeting a captive audience of passengers actively seeking reliable connectivity during their flights, brands can break through the overwhelming digital advertising landscape and achieve real results. Read more: https://lnkd.in/e-i3Y5Xz #inflightadvertising #adclutter #captiveaudienceadvertising