Proximic by Comscore’s Post

It's here and better than ever! Read how hundreds of your industry peers are feeling about AI, cookie deprecation and much much more in our 2023 State of Programmatic!

Proximic by Comscore’s newest State of Programmatic Report finds (and we’re paraphrasing here): -      More budget for programmatic, more for CTV -      30% of advertisers aren’t prepared for the demise of 3rd-party cookies, are the rest in denial? -      76% of advertisers think AI will change how programmatic platforms operate Interesting insights and all pointing to the need for log-level data management to transform the breadth, depth, and accuracy of first-party data that advertisers can leverage - for audience modelling & targeting, for assessing all their supply chain partners against price AND quality, and for better feeding their algorithms, while staying in control.   Find it at: https://lnkd.in/enzgyAP9 Lou Paskalis Tim Brown Pascal Zahner Ed Stevenson #programmaticadvertising #programmatic #logleveldata #LDM

Let me know if you'd like to hear more about the findings in this report.

Check out our annual State of Programmatic report for some great insights and industry trends

Google’s AI-Powered Ad Experience for Making Complex Purchasing Decisions Google is currently testing a new advertising feature on its Search platform that leverages artificial intelligence (AI) to assist consumers in making complex purchasing decisions. Read More: https://cutt.ly/EetTkvtn #GooglsAIPoweredAd #Google #artificialintelligence #AI #news #newsupdate #dailynews #googlenews #ainews

🤖💡🌐 Researchers have developed a Contextual-Bandit Framework for real-time bidding in recommendation systems. This groundbreaking approach, tested on Facebook services, optimizes bid prices and item rankings, significantly boosting user engagement. Check out the full story on AZoAI. https://lnkd.in/g7egVNBw #AI #MachineLearning #DeepLearning #ReinforcementLearning #RecommendationSystems #RealTimeBidding #UserEngagement #Facebook #Innovation #Tech 

🚀 Ready to crush your 2024 digital marketing game? These 5 trends are changing the landscape—AI, short-form video, voice search, and more. Stay ahead and start integrating them into your strategy NOW! 🌟 Pro Tip: Combine AI with short-form video for maximum impact! #SaveThis #DigitalMarketing2024 #MarketingTrends" #DigitalMarketing #MarketingTips #SocialMediaTrends #AI #ContentStrategy #ShortFormVideo #VoiceSearch #Personalization #SocialCommerce #2024Marketing #MarketingStrategy #MarketingInnovation #TrendingMarketin

LI: In the fast-paced world of digital marketing, every second counts and wrong moves can be costly. The need to not only gather reliable consumer info, but act on those insights in a timely way has never been greater. ⏰ Learn how our SAI MKT platform leverages AI to tackle three key areas of marketing strategies in our video! https://lnkd.in/g5-dUMKk #Stefanini #WeAreStefanini #SAIMKT #MarTech #digitalmarketing #AI #video

Exciting news alert! 🌟 CTS and Little Black Book have partnered to unlock the power of semantic search for advertisers and creators alike! Read our press release to see how VideoAI is making this possible. #advertising #innovation #AI #IWorkForComcast

Maximize your Facebook ad campaigns with these top AI-powered tools!! 📌Click the link below to unlock the power of this incredible bundle! 👇 https://lnkd.in/gzZgRiQY #ai #digitalmarketing #facebookadvertising #facebookadsexpert #myaipal #promptthisnotthat #linkedinpremium