Feeling the looming pressure of new privacy laws? At Proximic by Comscore, we've got your back! Our ID-free Predictive Audiences combine consented first-party data with contextual technology, ensuring you still reach the right audiences at scale, all while respecting user privacy. To learn more about Proximic by Comscore’s available privacy-centric audiences, including our ID-free health audiences, download our Privacy-Centric Audience Targeting Guide today: https://lnkd.in/et29qa-3
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The gradual shift away from third-party cookies shifts sparks exciting opportunities for innovative strategies in audience targeting and data management. Emerging identifiers like UID2 that prioritize privacy and accuracy are setting the standard as a tool for advertisers to remain effective in a post-cookie world. In our latest Ask the Expert segment, our very own Christopher Feo invites The Trade Desk's Gabe Richman to discuss strategies for navigating a world without cookies. Watch the Q&A to discover how The Trade Desk’s UID2 and Experian’s Geo-Indexed audiences are powerful tools to help you navigate the post-cookie world: https://lnkd.in/ec2UdHUm
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Listening to this conversation will be the best 20 minutes of your day! These guys tackle it all - Identity, Addressability, Audiences, and Partnership https://lnkd.in/ec2UdHUm
The gradual shift away from third-party cookies shifts sparks exciting opportunities for innovative strategies in audience targeting and data management. Emerging identifiers like UID2 that prioritize privacy and accuracy are setting the standard as a tool for advertisers to remain effective in a post-cookie world. In our latest Ask the Expert segment, our very own Christopher Feo invites The Trade Desk's Gabe Richman to discuss strategies for navigating a world without cookies. Watch the Q&A to discover how The Trade Desk’s UID2 and Experian’s Geo-Indexed audiences are powerful tools to help you navigate the post-cookie world: https://lnkd.in/ec2UdHUm
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Our latest "Ask the Expert" session highlighted the powerful partnership between Experian and The Trade Desk. #UID2 is a groundbreaking identifier leading a transformative shift in digital identity. It prioritizes privacy and user consent, ensuring effective and privacy-respecting advertising campaigns. Our collaboration is extending the reach of UID2 across diverse advertising channels, ensuring your ads hit the mark with the right audience. Leveraging Experian Marketing Services' extensive database across various verticals ensures your targeting is accurate and aligns with strict privacy standards. Want to explore how this can boost your advertising strategy? Let's connect! #retailmedia #DigitalAdvertising #CTV #Cookielessadvertising
The gradual shift away from third-party cookies shifts sparks exciting opportunities for innovative strategies in audience targeting and data management. Emerging identifiers like UID2 that prioritize privacy and accuracy are setting the standard as a tool for advertisers to remain effective in a post-cookie world. In our latest Ask the Expert segment, our very own Christopher Feo invites The Trade Desk's Gabe Richman to discuss strategies for navigating a world without cookies. Watch the Q&A to discover how The Trade Desk’s UID2 and Experian’s Geo-Indexed audiences are powerful tools to help you navigate the post-cookie world: https://lnkd.in/ec2UdHUm
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Thrilled to share insights from our latest "Ask The Expert" episode featuring The Trade Desk. This session highlighted the powerful partnership between Experian and The Trade Desk, revolutionizing advertising strategies in a world moving beyond third-party cookies. Key Discussion Points: Unified I.D. 2.0 (UID2): A groundbreaking identifier leading a transformative shift in digital identity. It prioritizes privacy and user consent, ensuring effective and privacy-respecting advertising campaigns. Expanding Reach and Impact: Our collaboration is extending the reach of UID2 across diverse advertising channels, ensuring your ads hit the mark with the right audience. Precise, Privacy-Conscious Targeting: Leveraging Experian's extensive database across various verticals ensures your targeting is accurate and aligns with strict privacy standards. Want to explore how this can boost your advertising strategy? Let's connect! #DigitalAdvertising #CTV #Experian #TheTradeDesk #thirdpartycookies #UID2 #Cookielessadvertising
The gradual shift away from third-party cookies shifts sparks exciting opportunities for innovative strategies in audience targeting and data management. Emerging identifiers like UID2 that prioritize privacy and accuracy are setting the standard as a tool for advertisers to remain effective in a post-cookie world. In our latest Ask the Expert segment, our very own Christopher Feo invites The Trade Desk's Gabe Richman to discuss strategies for navigating a world without cookies. Watch the Q&A to discover how The Trade Desk’s UID2 and Experian’s Geo-Indexed audiences are powerful tools to help you navigate the post-cookie world: https://lnkd.in/ec2UdHUm
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Check out this video to learn how Experian and TTD are are using UID2 to navigate the cookieless world!
The gradual shift away from third-party cookies shifts sparks exciting opportunities for innovative strategies in audience targeting and data management. Emerging identifiers like UID2 that prioritize privacy and accuracy are setting the standard as a tool for advertisers to remain effective in a post-cookie world. In our latest Ask the Expert segment, our very own Christopher Feo invites The Trade Desk's Gabe Richman to discuss strategies for navigating a world without cookies. Watch the Q&A to discover how The Trade Desk’s UID2 and Experian’s Geo-Indexed audiences are powerful tools to help you navigate the post-cookie world: https://lnkd.in/ec2UdHUm
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Are you prepared for the impending phase-out of third-party cookies by Q3 2024? 🍪 Dive into the insights from IAB Tech Lab's recent gap analysis of Google's Privacy Sandbox and discover its implications for digital advertising. Shailley Singh, EVP of Product & COO at IAB Tech Lab, sheds light on concerns surrounding privacy, operational challenges, and the need for transparency. How will this new paradigm reshape audience targeting and advertising strategies? 🤔 Read the full article for in-depth analysis and join the conversation on the future of digital advertising by leaving a comment below! #adtech #martech #cookies #thirdpartycookies #privacy
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Location-based marketing, while effective in reaching target audiences, comes with hidden pitfalls. Approximately 35% of users disable location tracking, limiting the accuracy of targeting. Privacy concerns are prominent, with consumers wary of sharing personal information. https://lnkd.in/gFk7jUNU #LocationBasedMarketing #PrivacyConcerns
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Have you considered how Googles transition from third party data will impact your Meta targeting? Meta has previously relied on third party data to create interest based groups and audiences, but this will no longer be the case. How we target new users is going to have to change. Are you prepared with alternative methods? #metaadvertising #thirdpartydata #firstpartydata
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In an era where digital privacy is at the forefront for consumers, connecting with your target audience on digital platforms has never been more demanding. 🔓 Our Director of Digital Marketing, Myles Barr, delves into the future of digital targeting and the intricate balance between reaching your audience and respecting their privacy concerns. Marketers, how has this new era effected your approach? Let us know in the comments below. #DigitalMarketing #ShowandTell
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