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Future-proofing comms teams in the age of GenAI In this article, Andrew Rohr, Global Head of Technology, Current Global, shares how GenAI can be used to keep comms practitioners ahead of the game. "For us as leaders, it’s about recognising GenAI’s potential. This is so much more than boosting productivity, which is an assumption that’s far too easy to make. It’s really about augmenting abilities and creativity." Read the full article via the Creativebrief platform: https://lnkd.in/gbygf4z9
Future-proofing comms teams in the age of GenAI | Creativebrief
creativebrief.com
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Over the past several months, Current Global has been on a journey as we adopt GenAI tools to help in our everyday work. As we look to continue empowering people to approach their jobs in a whole new way, I wanted to share three topline learnings for comms leaders. I hope people find these helpful! https://lnkd.in/eCMjRb2p #GenAI #generativeai #communications #PR
Future Proofing Comms Teams In The Age Of GenAI: 3 Learnings. - Current Global
currentglobal.com
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🚀 Staying Ahead of the Curve: The V Agency's Commitment to Innovation in PR and Communications 🌐 At The V Agency, we thrive on the pulse of industry trends, embracing the ever-evolving landscape of PR and communications. 🌟 Agile Adaptation: In a dynamic world, adaptability is our mantra. We keenly observe shifts in consumer behavior, emerging technologies, and cultural nuances. This agility allows us to anticipate changes and proactively adjust our client strategies. Tech-Infused Strategies: Harnessing the power of technology, we integrate AI, data analytics, and innovative tools into our PR approaches. This not only amplifies your outreach but ensures we put your brand at the forefront of digital transformations. Strategic Alliances: Collaboration is key! We cultivate strategic alliances with industry leaders, fostering a collective intelligence that propels our client brands forward. By engaging in dialogues and partnerships, we gain insights that elevate our client strategies. Continuous Learning Culture: Knowledge is our compass. Our team is committed to continuous learning, attending industry conferences, workshops, and staying connected with thought leaders. This dedication ensures our skills are razor-sharp as we pass along our insider knowledge to our clients. Purposeful Innovation: We don't chase trends; we set them. Our approach to innovation is purposeful, aligning with our core values and the unique needs of our clients. We innovate with a strategic vision, ensuring sustained success. Join us on the journey of redefining PR and communications. At The V Agency, staying ahead isn't just a goal; it's our commitment to shaping the future of the industry. 🚀✨ www.thevagency.com #TheVAgency #InnovationInPR #CommunicationExcellence #IndustryTrends #PRagency #LasVegas #TechPR #LifestylePR #dei #DEIconsulting #brandstrategy #womeninbusiness #femaleownedbusiness
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It's been a really interesting few months at Current Global experimenting and refining how we can use GenAI in our work. From boosting productivity to kickstarting brainstorms to analysing reports and data, we've tried and learnt a lot. Check out this article from Andrew Rohr on what we've discovered about implementing GenAI in our work.
Over the past several months, Current Global has been on a journey as we adopt GenAI tools to help in our everyday work. As we look to continue empowering people to approach their jobs in a whole new way, I wanted to share three topline learnings for comms leaders. I hope people find these helpful! https://lnkd.in/eCMjRb2p #GenAI #generativeai #communications #PR
Future Proofing Comms Teams In The Age Of GenAI: 3 Learnings. - Current Global
currentglobal.com
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In the fast-paced world of marketing, creativity is king. But amidst the hustle and bustle of campaigns and deadlines, it's all too easy to fall into the trap of subjective direction and feedback. As someone who's navigated the highs and lows of creative collaboration in marketing, I've learned firsthand the importance of objective guidance and constructive criticism. Here are a few pitfalls to watch out for: 1️⃣ Vague Briefs: Ambiguity breeds confusion. Without clear direction from the outset, creative teams can find themselves spinning their wheels, unsure of how to proceed. A detailed brief sets the stage for success by outlining project objectives, target audience, and key messaging. 2️⃣ Personal Preferences: It's natural to have personal preferences, but they shouldn't dictate creative decisions. What resonates with one person may not resonate with your target audience. Instead of focusing on individual tastes, prioritize the needs and preferences of your audience. 3️⃣ Lack of Context: Context is everything in marketing. Without a solid understanding of the brand, its values, and its audience, feedback can miss the mark entirely. Take the time to provide context for your team members, helping them understand the bigger picture and how their work fits into it. 4️⃣ Fear of Conflict: Conflict can be uncomfortable, but it's essential for growth. Avoiding difficult conversations or sugarcoating feedback only hinders progress. Embrace healthy debate and encourage team members to speak up when they have concerns or suggestions. 5️⃣ Ignoring Data: In today's data-driven world, decisions should be based on evidence, not gut feelings. Don't discount the power of analytics in shaping creative direction. Use data to inform your decisions and track the effectiveness of your campaigns. By recognizing and addressing these pitfalls head-on, marketing creative teams can foster a culture of collaboration, innovation, and continuous improvement. #MarketingCreativity #ObjectiveFeedback #DataDrivenDecisions
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🌟 Reflecting back on an eventful 2023 🌟 As we bid farewell to another year, it's time to hit the pause button and reflect on the changes that have redefined the landscape for communicators. Here's a snapshot of the highlights that have marked the PR and communication sector: 🌐 Embracing the mantra of quality over quantity has been the compass in 2023, guiding professionals to refine strategies and deliver messages that truly resonate, fostering impactful connections. 🌐 The importance of building meaningful connections soared to new heights. Innovative methods, using the power of AI, were ventured into to elevate the effectiveness of communication, ensuring that engagement remains at the forefront. 🌐 In uncertain times, communicators improved their crisis management skills. They became more proactive to reduce impact and keep trust strong, even when faced with challenges. As the industry sets its sights on 2024, what do you envision for the communication landscape? 🤔 How will the intersection of AI, responsibility, and evolving roles shape the trajectory of the industry? Share your thoughts below! 👇 #Newyearnewpossibilities #PR #Communication #Mynewsdesk
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🌟 Exploring the Diverse Roles of Strategists within Organizations 🌟 In every successful organization, strategists play pivotal roles in shaping direction, driving growth, and navigating complexities. Here are five key types of strategists, or a combination or multiple, you'll often find within a dynamic workplace: Business Strategists: These visionaries dive deep into market analyses, competitor landscapes, and internal capabilities to chart the course for sustainable growth and competitive advantage. Marketing Strategists: Masters of consumer insights and campaign dynamics, they craft compelling narratives, identify target audiences, and orchestrate integrated marketing efforts to propel brands forward. Communication Strategists: Guardians of brand reputation and clarity, they architect messaging frameworks, cultivate stakeholder relationships, and ensure cohesive communication strategies across all touchpoints. Digital Strategists: Navigators of the digital realm, they harness the power of technology and data to drive online presence, engage audiences through social platforms, and lead organizations through digital transformation journeys. Risk Management Strategists: Guardians of resilience, they anticipate, assess, and mitigate risks, safeguarding organizations against uncertainties and ensuring strategic decisions are informed and robust. #Strategy #Leadership #BusinessGrowth #Teamwork #StrategyAdvisor Evolvere Strategy Solutions
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“If there is one role that marketers can successfully play in the corporation’s quest to be better a global citizen, it is in the humble, yet vital, task of joining up the dots.” If you look at the conscious capitalism movement’s number one principle, for example, you’ll read how everything derives from having a higher-order purpose. Well, that needs to come from a higher authority than the everyday marketer – and it should endure, no matter who happens to be running things right now. Purpose has no need for the ‘refresh’ talents of marketers. Similarly, the calls for ‘conscious leadership’ and the creation of a ‘conscious culture’ are likely to actively involve only an elite within the marketing domain, beyond the scope of the routine marketer. But that very same routine marketer is in the best position of all when it comes to the business of connecting the organization with itself. Keep reading here: https://ow.ly/cxH550PwFcF #marketingweek #marketingstrategy #marketingtips
Marketers have the best view of how brands can achieve their ethical goals
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Non-Tech Techie | Ex-Intel | Content Creator | Strategic Executive, Employee, DEI, & Internal Communication Leader | Co-chair of Intel Black Employee Network - Atlanta
"Rather than focusing on trying to 'engage everyone equally,' focusing communication on what specific people need to do and giving them the context and knowledge that enables them to act with confidence becomes paramount. This requires a rethink of strategy and a new emphasis on pinpointing messages and reducing organizational noise — a rethink that comes from looking at comms strategy in terms of what people need to do, know, feel and say to create the conditions for success." https://lnkd.in/ek7ySEnc
Want to stay relevant in the age of AI? Three crucial skills internal communicators can learn NOW: - Changing the Terms
https://changingtheterms.com
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