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Happy Independence Day . . . #independenceday #happyindependenceday #independencedaycard #happy76thindependenceday #happyindependencedaycardeasy #happyindependencedaycreativity #IndaiIndependenceDay2023 #independencedayPosters #independencedayposters2023

Today's conversation is designed to showcase some lessons and learnings from Brazil. My guest is ⁠Tatyane Macêdo⁠, Head of Communications at a loyalty consulting company called ⁠⁠, based in Sao Paulo, Brazil. She is also the Editor-in-chief of ⁠Tudo Sobre Incentivos⁠, which they describe as the main educational content platform on Loyalty and incentives in Brazil. Tatyane reached out to us to share some research they conducted with a sample of consumers in Brazil, and conducted in partnership with ABEMF – Associação Brasileira das Empresas do Mercado de Fidelização, which is essentially the South American Loyalty Association. The research is in its third year and was designed to get a better understanding of the perceptions of these consumers around the various loyalty programs they are members of – what they like and dislike, as well as some ideas on how Brazilian loyalty programs can serve them even more. If you’re interested in Brazil as a market for your business, please listen to learn some insights from this conversation. #letstalkloyalty #loyaltymarketing #loyaltyprograms Get the links to this episode in the first comment of the comment section. Enjoy listening!

Bonza, the relatively new Australian low-cost Airline that started at the beginning of 2023 has gone into voluntary administration. AKA they've shut down. Bonza’s failures offers critical lessons for brands venturing into new markets or launching innovative products. Here are some insights into what went wrong and how things might have been turned around from a business and marketing perspective: 👉 Market Research: It appears there may have been gaps in understanding market demand or operational readiness. 👉 Customer Expectations: Aligning the launch with consumer expectations and operational capabilities is crucial. 👉 Communication Strategy: Effective communication about what new services offer and ensuring the operations can deliver on those promises from day one is vital. Bonza’s journey, while ambitious, stumbled, underscoring the necessity of robust market research and customer understanding before launching. For marketers, this tale serves as an important reminder of the importance of aligning product offerings with clear consumer demand. In a time where consumer expectations are high and patience is low, the ability to deliver on promises from day one is more crucial than ever. #businessstrategy #marketingtips #customerengagement #digitalmarketing #bonza #sydneydigitalmarketing

🇲🇽International launch part 6: Solving the supply issue 🚘 I just sat down for coffee with drivers for 1.5 hours… We learned a TON, but here’s three things that stood out: 1. In Canada, drivers don’t like driving far distances to pick up passengers, but in LatAm, this problem for drivers is on steroids! Gas is a much bigger portion of each fare in LatAm vs Canada, so every extra km driven has an even bigger impact for drivers… 2. Drivers feel we’re running incentives at the wrong times (incentives in the evenings when we have a lot of drivers online and demand dies off, making the incentives harder to achieve) 3. Our Uride Latam’s Instagram page seems fake… it doesn’t have close to as many followers as our main page, and isn’t following the same style, leading many driver applicants to think it’s not real. Possible solutions: 1. Lower the dipatch radius, and have incentives to offset driving distances until we further build the market and make it more efficient so that drivers are drive less distance between rides. 2. Change the hours/structure of our launch incentives 3. Always use similar branding/feel in different countries, while still localizing to the area you’re serving. We could also put a link on the main Uride Instagram to Uride LatAm so people can confirm they’re connected We’ll make changes to improve the driver experience (especially 1 & 2) in the next 1-2 hours, and keep driving forward! 🇲🇽🚗💨

Next 20th June I'm representing NOTUS in the TeamHub final conference where we will present the results of the final report and the related policy recommendations to national and European policymakers and trade unions on work conditions in the e-commerce supply chain and how they can be impacted by digitalization and sustainability strategies. If you are interested in the topic, you can register here: https://lnkd.in/ds2aezM6

Choosing a bottle of Whisky is never easy, but deciding the location of an offshore partner should be super simple. Below are 3 things to check when you are comparing offshore locations: 1️⃣ Do you get the best cost arbitrage to accelerate profitability 2️⃣ Is there a depth of contemporary skills to meet your needs 3️⃣ Does the culture support ingenuity and demonstrate initiative If you're attending the Kaseya Datto Connect Local in Melbourne on Thursday, stop by the Dijital Team stand and enter to win the bottle of Whisky we chose! While you're there, learn how to accelerate the profitability of your IT business. #dijitalteam #offshore #excellence #KaseyaDattoConnectLocal

Highly grateful to Fluent Commerce for curating this course. It provides invaluable insights and practical knowledge for professionals using Fluent Commerce ecosystem, enhancing their skills and expertise. As someone engaged in this field, I found the course particularly beneficial in staying updated with the latest developments, features, capabilities and best practices. #fluentcommerce #ordermanagement