One of my biggest struggles that I find when talking to people who aren't music industry based, they go, why can't I just upload my music like directly to Spotify? And I said that's how it works in the music industry. When we finish building all of the music release assets or what we call music metadata, there's lots of different processes to send that music out so that you as fans or consumers can consume that music. And it's all transparent and all the same. It's not as simple as just. Uploading to Spotify, because we have to send that to a distributor, we then also have to send that to royalty collectors and we have to send it to Triple J on Earth to update our profile. And then there's also a little beautiful plot twist where if you want to update your profile picture or your bio on your Spotify, you have to do that through the Spotify for Artists app and not through your distribution. And on top of all of those processes, there's these timelines of six weeks out, you have to send it to distribution four weeks out. It's to. Royalty collection. One week out somewhere like Triple J on earth or community radio and you can't do them any earlier because then they come out too soon. So there's a huge decentralization and wasted time for the artist team and the artist. And then you're not even looking at the rest of the artist team and what their role is to do is. Because as I'm sure you can assume, if you're one artist manager and you have 30 people to send information to, you may be going to miss a few.
