We recently helped a B2B SaaS startup generate 45 qualified opportunities for their $100k product in 4 months by positioning their CMO as a thought leader on Linkedin. Super interesting case, and one of my favorite people we ever worked with, Kevin Bobowski, previously at Siteimprove. And instead of just putting this reference on our website, we decided to share the complete system we implemented to achieve this result and give it away to people. We’re giving away: 1. the complete content system we used to churn out new, high-performing LinkedIn posts every week in a fast, efficient way 2. the distribution concept we used to organically insert ourselves in the conversations their buyers were already having on social 3. the measurement framework we implemented to track resonance, double-down on what works, and associate deals & pipeline to this program For B2B SaaS founders doing between $1-6M ARR, this might be the missing lever to break the $10M ARR mark. Because these are the same problems that most growth-stage software companies are dealing with when selling complex solutions with high ASPs into MM or Enterprise. This is by the way the same system we implemented for ComX and their founder & CEO Philipp to generate 3-4 qualified demo requests every week for their $60k product by leveraging his expertise and positioning him as a thought leader on Linkedin. It's also how we helped SafetyWing book demos for under $250 by leveraging their content in targeted LinkedIn ads and how we generated $102,000 in revenue for ourselves from 1 LinkedIn ad alone and under $5,000 in ad spend. It's the same process we've implemented for SaaS companies like SecurityScorecard, Fireblocks, Shoreline, Zocks, and many more. If you’re interested in this process and the system we implemented, comment below or send me a DM and I will share it with you. #linkedin #demandgen #GTM #saas
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Why is it so hard to close the first 100 SaaS clients? "I feel like I'm throwing spaghetti against the wall and hoping it sticks. I've tried everything I can think of to get users, but nothing seems to be working." Sounds familiar? Working four years in marketing, I've heard this phrase spoken in 100 different ways but let's backtrack a little. Fact One: Your SaaS is brilliant. The product is about 3 times in 100 the problem. Fact Two: Your target market is somewhere out there in DESPERATE need of your product. I've put together a simple steps bullet checklist to help you find your first 100 clients online. Be intentional. Be data-driven. Be goal focused. Follow these 5 steps almost religiously. ✅ Identify your ICP [Ideal Customer Profile] ✅ Build a Compelling Value Proposition around them ✅ Identify their cluster points and hardsell them with discounts, aggressive marketing. ✅ Identify their research points and use inbound marketing like content marketing to get noticed. ✅ Have a lead nurturing system to turn your attention into leads into paying clients. Still looking for a solid next step? Schedule a free consultation call with me to determine your current Product-Market Fit and next steps. Keep chipping at the block of success, one line of code at a time. #saas #clientacquisition #startup
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Co-Founder and CEO of Scaling Lean | Conversions Expert | We Drive Scalable Growth With Integrated Marketing And Sales Solutions.
What a week inside the Scaling Lean Mastermind! Clients launching cold traffic funnels and campaigns for their 1k - 40k offers. Attracting clients on autopilot. Growing their ecosystems with daily acquisition methods. Filtering their owned traffic to value assets. Landing warm inbound conversations and booking calls. Closing deals in less than three days. Crazy results like Monday... We launched a cold traffic VSL funnel on FB and already have three calls on calendar without sending a single message or posting 3-5 pieces of content a day. The best part... our product price is 6k and we've spent less than 200 dollars on lead generation. How's that for escaping the content hamster wheel? More exciting news: Scaling Lean just packaged and launched its new SaaS product "Operation Underground". What this means is even more updates and add-ons for our 7-figure snapshot. So if you received our 5-dollar bundle at the beginning of January you're still dialed in but there are even more bonuses. The best part... It's all for NO additional cost when you opt into our new SaaS – the same low price of $97 for this all-in-one pre-built package: Survey's Calendar Funnels Email Text Lead scoring Forms and more... Sure no system is copy and paste (see yesterday's post) but we included everything you need to effectively scale to 30k/Mo . What a week! To cap it all off Nina Brennan and I will be hitting a live event today at 10 am MST in the Scaling Lean Cold To Close In 21 Days Or Less Group. Topic: Five Steps To Close Ice Cold Leads in 21 Days or Less Drop a #live or replay and I'll connect you with this gem. JP P.S. How was your week? Leave me a comment below with your biggest win! #predictability #scale #startup #saas #contentmarketing #paidmedia #paidadvertising #paidmarketing
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Ever wondered why some SaaS companies seem to effortlessly convert their users from free to premium? The secret might just lie in the reverse trial method, a game-changing strategy that's turning heads and boosting conversion rates significantly. Dive into the insights shared by Elena Verna, a partner at 20VC, who specializes in B2B product-led growth and sales strategies for SaaS operations. In a nutshell, the reverse trial method starts users off with a premium experience, only to downgrade them to a free, limited service after the trial period. This approach leverages the psychological impact of loss aversion, making users more likely to subscribe to regain the premium features they've grown accustomed to. The results? An impressive increase in conversion rates from freemium to premium subscriptions by 10 to 40%. For those in the SaaS space looking to maximize sales and grow their business, this strategy could be a game-changer. It's not just about offering a free trial; it's about creating a premium experience that users won't want to give up. For more insights and tactics like the reverse trial method, consider exploring additional resources such as the Growth Marketing Minidegree and the Fast Marketing Newsletter. Happy Wednesday! Casey Jones #SaaS #ConversionOptimization #ProductLedGrowth #20VC
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Marketing Automation Strategist helping startups increase ROI and achieve sustainable growth | Marketo Certified Expert
SaaS marketing tip of the day... Upselling and Cross-selling: Recommend relevant additional products or features to existing customers to increase their lifetime value. ——— 🔹 Hi, 👋🏾 I’m Tonya. 🔹 I help tech startups scale growth and increase ROI by aligning their marketing strategy with organizational goals. #StrategyOverBudget 🔹 Ask me how I drove a 30% increase in lead generation by aligning marketing and sales. #saasmarketing #saasstartup #saasgrowth
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✳️ UI/UX designer - I design Apps & Websites for Founders & Startups ✳️ View my portfolio below 👇
Very much true. If you're a Saas or Startup founder here's how you can maximize your effort at launch
Helping SaaS founders get customers before writing a single line of code | Investor | Author | World's Top30 Startup Coach for 2024
How to reduce your SaaS go-to-market costs? 👉 Focus on Delivering Core Value 🎯 First, identify the core value you want to deliver to your customers. Concentrate solely on providing this essential value and avoid unnecessary bells and whistles. Invest in developing only the key functions of your software or platform. You might end up spending only 30%, 40%, or maybe 80% of your initial budget, depending on what’s required to build these core features. T 👉 Pre-sell Your Software or Platform 💸 Reduce your go-to-market costs by pre-selling your software or platform membership plans during the development phase. By securing pre-sales, you can cover a portion of your development costs upfront. Imagine pre-selling enough to cover at least 10% of your investment! This strategy not only reduces go-to-market expenses but also provides early revenue to support further development. 👉 Build a Waiting List 📋 While pre-selling, simultaneously build a waiting list of prospective customers who are interested but not ready to commit immediately. Collect these leads through a landing page, opt-in forms, Facebook Lead Ads, LinkedIn Ads, or other methods. Imagine launching your software with a ready-made audience of tens, hundreds, or even thousands of potential customers. By sending an automated email marketing campaign, you can inform them about the launch and the special offer, valid for a limited time, such as 14 days. #saas #DoubleSprintMethod #SaaSstartups #GotoMarket #SaaSmarketing
