Project 33’s Post

How do you measure marketing effectiveness when you start posting on Linkedin, run a podcast, etc? Here are the 3 levels Peter Caputa suggests to track for getting a complete picture of what your marketing is doing: 1. Measuring content resonance: If you're publishing on LinkedIn, YouTube, Twitter, or running a podcast, the focus should be on content resonance. It's about whether your content gets views, comments, reactions, likes, or followers. This isn't directly tied to website visits or sales, but it’s crucial to understand if your message is resonating. Then, it’s about tweaking and repeating successful messages across these platforms. 2. Continuing with automated analytics: Most companies already use Google Analytics, HubSpot, etc., and should continue using it. Using a marketing automation platform or Google Analytics is good for measuring the quality of your website traffic but not great for tracking down to sales. 3. Asking prospects directly In the pre-internet era, businesses asked customers, “How did you hear about us?” and you’d hear, “Oh, I looked you up in the Yellow Pages” or “A friend told me about you.” The digital version of that is “I follow your founder on LinkedIn,” or “I've been listening to your podcasts for six months,” or “I attended an event your CEO spoke at.” These are valuable qualitative insights you wouldn't ever be able to measure in your website analytics. The best place to ask is directly in your conversion forms like free trials or demo requests. The next best palace is for your salesrep to ask and enter it into a custom field in Hubspot. I’ve linked the full podcast in the comments section. #linkedin #b2b #marketing #gtm #demandgen

Podcasts are currently ruling the marketing game, and amplified marketing is taking content to the next level. But remember, what's hot today could be old news tomorrow - maybe even in just a few months! 📅 So, why is continuous learning so crucial? Back when the digital transformation frenzy began, everyone raved about having a "growth mindset." A growth mindset is about identifying and conquering those pesky "fixed mindset" triggers that hinder your progress, even in the business world. So, if you're serious about growth, it's not enough to simply say you have a growth mindset. You need to recognize your fixed mindset triggers and push them aside when they try to hold you back 💪 By adopting this profound approach to learning and growth, you'll not only become more resilient in the face of change but also set the stage for a successful digital transformation 🚀 Read more of my takes in my recent Forbes Business Council thought leadership article: https://casted.me/46l8Xte And be sure to take a tour of the Casted platform here to see how you can stay ahead of the curve: https://casted.me/44XD9d2 #Casted #Podcast #Forbes #ThoughtLeader #ThoughtLeadership #MarketingLeader #B2B #B2BMarketing #MarketingInsights #B2BLeader

How many marketing channels should you try and build at once? Is it really possible to have LinkedIn firing, your Instagram is pumping, SEO rising month on month and be on 6 podcasts every week? Often business owners want to immediately lift their lead gen, but how many channels you take on will affect your level of success with it. Most businesses don't have huge resources initially to allocate in terms of staff and money. They have to be selective with where they focus their effort. For most businesses early on I would recommend have one hero channel that you really drive hard, and maybe 1 secondary channel building in the background. The reason is you can't build a big Instagram account (for example) half assing it like you could 5 years ago. It really takes a large amount of deliberate, consistent effort. You don't accidentally climb a mountain. It takes pre-planning, rigorous work and unusual levels of consistency. If you're getting nowhere with your marketing efforts, consider which channel has the highest probability of success and make it a major focus internally in the company. Your hero channel is probably: Where all your competitors are looking for customers Where you can easily find your customers Where there is enough volume of your ideal customer Then you'll see momentum which will create more momentum. What channel have you been half-assing that you could probably just put on the backburner? Where would you redirect that energy? #marketing #marketingchannels #marketingstrategy

“I am building my own business in the B2B space. I’ve built most of my product myself, and I’m almost ready to launch. I’d love to bring on a marketer, but I don’t have the budget right now. Hopefully soon. What’s your advice for getting news of my new tool out into the world? We have a basic website and social media, but nothing else.” This was a question asked by a listener of The Anonymous Marketer Podcast, which tackles various questions from the B2B marketing community. As a guest on the podcast, I had the pleasure of answering it! As we know, there are so many shiny objects out there fighting for your marketing budget. Here's how I would prioritize limited resources: 1. START WITH STRATEGY 💰 Identify the right audience 💰 Nail down your value proposition 2. TACKLE 'LOW-HANGING FRUIT' TACTICS 💰 Invest in a high-quality website with strong SEO 💰 Build a valuable email list  💰 Claim and optimize your Google Business Profile 💰 Focus your social media efforts where your audience is most active 💰 Create valuable content that addresses your audience's pain points and interests 3. DON'T GO IT ALONE Hiring a marketing agency may be out of reach right now, but you can still take advantage of our expertise to learn how to DIY your marketing in a way that makes sense for your business. Ask me about Marketing Mentorship!

Meet David Fallarme - VP Marketing @ Owner.com. He’s a hands-on practitioner who has worked in dozens of different companies, like HubSpot, On Deck, ReferralCandy, and more. (he's also my ex- sparring partner 🥊 ) Dave and I have DRASTICALLY DIFFERENT backgrounds when it comes to digital marketing. While I’ve stayed at Ahrefs for nearly 9 years, David has changed a number of roles in different companies. He even had a year-long stint as a fractional CMO. That difference in our backgrounds is the EXACT reason why I love talking to Dave so much. Check out our recent chat @ Ahrefs Podcast: - YouTube: https://lnkd.in/dtqCfBTm - Spotify: https://lnkd.in/ddjKXvgA - Apple: https://lnkd.in/dvTcyDep Here’s what we've discussed: 🔸 What it takes to be successful as a fractional CMO 🔸 How to get leads as a marketing consultant 🔸 How many clients should you have and how to manage them 🔸 Simple mistakes that startups make with their marketing (& SEO) 🔸 Some of Dave’s fun side projects and how much he earned from them 🔸 How does the marketing strategy of Owner look like today 🔸 How to build and manage an effective marketing team PS: Given that I know Dave pretty well (we literally exchanged punches to the head), I felt quite comfortable to push him a little more than I would normally do with my guests. And I hope that this “interrogation” turned out interesting and insightful. Let me know what you think. 😉

🚀🔮 Spoiler Alert: The Future of Marketing Unveiled! 🔮🚀 I firmly believe that I’m about to share with you the mother of gamechangers (yes it really is a boomtastic mic drop one even if I do say so myself) 😊 You've heard of MQLs and SQLs, but have you heard of CQLs?  That's right, Community Qualified Leads – the secret sauce that both my incredible podcast guest and I believe will shape the future of Marketing! 🎙️ Whenever I have the marvellous Kevin Dunn, PMP®, HubSpotAcademy extraordinare join my podcast, my inbox literally explodes ⚡ from the number of Eureka moments my listeners have 💡 This week will be no exception as Kevin and I decode the trends and unearth the must-know secrets from what I genuinely believe is one of the most powerful marketing technology platforms out there – Hubspot.  We love the functionality of it so much that we've made it one of our go-to platforms at Street Agency! We’ll be exploring the power of unleashing your tribe through community marketing - a common theme you would have seen me bang my proverbially drum about on here before. Why??? Because it’s so crucial to get right when planning your growth strategy! 🚀 This week's episode is bursting with juicy insights, including: 🎯 Key Marketing Trends: Time to focus on the game-changers! 🤖 ChatGPT and its Functions: Get ready to embrace AI magic in your marketing. 🎯 Identifying and Understanding Your Audience: The ninja skills you need to captivate your tribe. 📈 The Importance of Data and Analytics: It's like having marketing superpowers! 🦸♀️ 🗺️ Tracking Customer Journeys and Key Metrics: Navigating the path to success. 💼 Making Smart Business Decisions: Because excellence and strategy go hand in hand. 🤝 How to Show Up and Be Present: Shine bright like a marketing superstar! 🔗 As always, you’ll find the all-important podcast links in my comments below 👇 Speaking of community, I'm all ears! I want to hear your Eureka moments when it comes to a previous podcast? 🎧 What have been your Mic Drop moments? 🎤 What challenges are you facing that I can help you tackle?  Are there any dream guests you'd love me to have one for a captivating interview? My goal is to tailor this podcast to what matters most to YOU and help you succeed in your business endeavours. So don't be shy, reach out and let me know! #communitymarketing #newpodcastepisode #marketingtrends2023

"Wait... we have over 1,000 blogs?" [pauses briefly] "What if we had 10,000?" Me: 💀 That was... not the way I was hoping that conversation was going to go. But that's what they said. Instead of thinking that 1,000 blog posts was... maybe too many blog posts. They went the other way. And it's not a bad question, either! Smart people ask good questions and this person is SUPER smart. But the amount of content debt you get into at that scale is astronomical. For so long, we all followed the 2012 Hubspot playbook. Pure checkbox marketing. Weekly blog post? Check. Weekly webinar? Check. Weekly podcast? Check. Weekly email? Check. Let's blog more. Let's post to social more. Let's email MORE. It was a volume game. But now we drowning in marketing. And so are our customers. And just like nobody wants to be seen using a crappy product (I see you, Temu)... Your customers don't want to be seen engaging in crappy marketing. Start worrying less about volume and more about turning every piece of content into a chance to build a relationship. Content is about trust, not transactions. Even at scale. ⚡️

🎙In the 95th episode of Minuttia's The SaaS SEO Show, we’ve interviewed Casey Hill, Senior Growth Manager at ActiveCampaign, and discussed practical tips to get people more excited about LinkedIn, content types, distribution, and more. What else will you learn? - What is institutional consulting? - What is ActiveCampaign? - Difficulties for SaaS companies in acquiring new customers. - Do the LTV and the payback period make any longer sense? - Can new companies enter a mature market? - Pros and cons of marketing initiatives for established brands. - How to stay focused on things that matter. - Channels that didn’t work that well. - How to get people excited about LinkedIn. - Thoughts on organic search.  - What content types should companies experiment with? - Casey’s thoughts on outsourcing. Plus, many more! Find the full episode in the first comment. #seo #podcast

Nate squared? This is a first. On episode #51 of the Optimize podcast, Nate Saienni and I got a little existential. Specifically, we talked about the value of building SEO channels for B2B companies where the sales motion might be a little more complex. If you don't know Nate, know that Nate is an SEO and content consultant for early-stage startups. Nate works with a lot of B2B companies and is often one of my first recommendations for companies looking to hire a consultant. Listen to this week’s episode to hear more about: - SEO in a Silo? — Nate and I chat about the value of SEO channels for B2B companies, specifically B2B companies with more complex sales motions. Nate explains why SEO in a silo doesn't work but can be another helpful touchpoint in what might be a more nuanced sales process. - Over-optimization? — We chat a bit about helpful content, using content optimization tools, and where companies often go wrong when creating content. - SEO Twitter Gone Crazy — Ugh, it's true. SEO Twitter has lost its mind. - The Future of Search — Nate and I get a little existential. We jam on the future of content marketing and SEO. Next week, we will chat with Kevin Jurovich about content marketing on LinkedIn! We go in-depth on his process, formats, and LinkedIn's algorithm. This is a fun one and our first episode about LinkedIn, specifically.