Project 33’s Post

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Selling a $60k or $150k software is different from selling a $7/month product. You can't offer a 7-day trial to prospects. You can demo it and show it on a call but then prospects need to commit to a long-term contract before they can actually use the software. That's why we believe in such cases, it makes a lot more sense to have a people-driven, nuanced marketing approach. You need a subject matter expert from your company - be it your founder, CEO, CRO, or CTO or another exec - to share their insights and expertise in places where your buyers spend time (in B2B, it’s mostly LinkedIn). You can’t sell an enterprise solution with an ad with a cute screenshot and a “Try for Free” button. Sophisticated buyers need to see, hear and feel your expertise before they trust you enough to do business with you. #b2b #sales #linkedin

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