Project 33’s Post

#1 go-to-market motion for B2B scale-ups in 2024: a LinkedIn thought leadership motion leveraging one or multiple of the executives at your company. Here’s how: ➡️ Pick the right subject-matter expert: Take an executive at your company, ideally, the founder or CEO – someone who deeply understands your customers and their pain points – and has the expertise to speak to that. Take them and figure out a program – a repeatable process – to extract their insights on a weekly basis and turn it into LinkedIn content. ➡️ Weekly Interviews: At Project 33, we do it through a weekly interview. We sit down with our subject matter experts, once a week, where we ask them questions we’ve prepared for them related to their expertise and their product. We record their answers, transcribe them, and then turn them into bite-sized LinkedIn content. ➡️ Leveraging LinkedIn Ads: LinkedIn targeting has become so powerful that you can reach any prospect, even technical roles. If you haven’t yet zeroed down on your ICPs, pick one that you’re already semi-successful with and then just go deep on them. You can use your best-performing content pieces as creatives for your campaigns if you’ve already been posting organic content for a while. ➡️ Live Event/Webinar turned Podcast: You can host a weekly webinar where you invite your prospects, ICPs, and thought leaders in your space to interview them once a week. You build a community around it by doing it live so that your buyers can join and ask questions. You can then: - produce it into a podcast and a long-form YouTube video. - extract bite-sized content pieces from it to post on LinkedIn. You can send these clips to your guests and have them promote it for you. ➡️ The key to success here is the commitment from your subject matter expert. You need this person to: - actually commit to this program - prepare some topics before the webinars - connect with relevant ICPs and leaders on LinkedIn - reply to comments and engage with other people’s posts That’s how you create demand in 2024. #b2b #linkedin #marketing #demandgen

Did you know that the 𝗿𝗶𝗴𝗵𝘁 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 can r͟e͟a͟l͟l͟y͟ transform your business landscape? 🧐 Yes, it really can! 😁 🎙️ 𝗡𝗲𝘄 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗔𝗹𝗲𝗿𝘁 💓: Mastering Lead Generation with Delali Kulah 💰🎙️ Start your week on a high note with our #linkedin #podcast demonstrating how, at Ascents Group, we bridge the gap between #brand #strategy and killer #marketing campaigns! This week, we're diving deep into the world of lead generation with our special guest, Delali – a 𝗺𝗮𝗲𝘀𝘁𝗿𝗼 𝗼𝗳 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗶𝗻𝘁𝗼 𝗽𝗿𝗼𝗳𝗶𝘁𝘀 💰. On the menu 🍽️ ✅ The essentials of #lead generation: key tips for success ✅ Delali’s top techniques for attracting high-quality leads. ✅ Common pitfalls in lead generation and how to avoid them. ✅ Is building a brand relevant at all? 💎 Here is also our list of the best tools to amplify success: Delve AI Semrush Ubersuggest AnswerThePublic Let us know your thoughts in the comment section below! 👇👇👇 ♻️If you like what you've heard, simply hit the repost button to spread the love💓. #LeadGeneration #b2bleads #b2bmarketing #b2bmarketingstrategy #leadgenerationservices #leadgenerationstrategy #leadgenerationexperts #BusinessGrowth #linkedinleadgeneration #linkedinleads #Podcast #Ascentsgroup

Unlock LinkedIn B2B Thought Leadership Success With Mark Collins MBA, President of Highly Capitalized Network-HCN We'll explore the strategies and insights behind becoming a B2B thought leader in the cannabis industry on LinkedIn. Learn how to optimize your LinkedIn presence, create valuable content, and engage effectively with your network to build your influence and credibility. Mark will guide you through the essential steps to establish yourself as a thought leader and leverage LinkedIn to drive business growth. Whether you’re a B2B professional looking to expand your network or a company aiming to enhance your brand’s visibility, this podcast episode is a must-listen. Don’t miss this opportunity to gain actionable insights and learn from real-world success stories. During our 60 min episode, you’ll uncover: • Profile Optimization: Discover the key elements of a compelling LinkedIn profile, including how to showcase your expertise, highlight achievements, and improve searchability with relevant keywords. • Content Creation: Learn what types of content to focus on, how often to post, and how to create a mix of articles, posts, videos, and infographics that provide valuable insights and solutions to industry challenges. • Engagement Strategies: Understand how to engage effectively with your network by commenting on and sharing others' posts, participating in LinkedIn groups, and responding to comments on your own content. • Advanced Thought Leadership Tactics: Explore advanced strategies such as collaborations, networking, using LinkedIn analytics, and personal branding to enhance your influence and reach. • Real-World Success Stories: Hear about real-world examples of professionals who have successfully become thought leaders on LinkedIn, and the strategies they used to achieve their goals. Attendees will leave with practical strategies to optimize their LinkedIn presence, create engaging content, and build meaningful connections that drive professional growth. Join us and take the first step towards becoming a LinkedIn B2B thought leader. #MediaJel #cannabis #thoughtleadership #LinkedInthoughtleadership #cannabisnetwork #socialmediamarketing #cannabismarketing #JakeLitke #MarkCollins #thoughtleader #cannabisindustry

Lead generation strategies that never fail Do you want more leads? More clients? More cash? The key is simple: Get more attention. Make a bigger splash. Here are some ways to do that: 1. Be a guest speaker - The perfect opportunity to showcase your expertise 2. Repurpose content - Turn your blog posts into videos, podcasts, or articles 3. Run a webinar - Collect email addresses from interested attendees 4. Collaborate - Work with others to reach a larger audience 5. Create lead magnets - Give away something valuable for free in exchange for contact information The key is to create something that's worth sharing and that your audience cannot pass up. What's your go-to lead generation strategy? #leadgeneration #generateleads #leads #marketing #advertising

🚀🔗 LinkedIn Leads 101: Direct Approach, Big Results! 💼📈 Unlock the power of LinkedIn for lead generation with these insights: 🔍 Targeted Networking: Precision in Every Connection! 🎯🤝 LinkedIn’s direct approach allows you to connect with your ideal audience. Be intentional about your network, reaching out to those who align with your business goals and values. 🌐 Content Showcase: Putting Your Best Foot Forward! 🌟📰 Share your expertise through valuable content. From insightful posts to engaging articles, showcase your business’s strengths directly on your profile. This positions you as an authority in your field. 👥 Engagement Strategies: Building Meaningful Connections! 💬🔗 Actively engage with your network. Comment on relevant posts, join industry discussions, and leverage direct messages to nurture relationships. The more you engage, the more visible and memorable you become. 💡 Lead Magnets: Providing Value from the Start! 🎁🚀 Offer valuable resources directly through your profile, creating a magnet for potential leads. This could be in the form of free guides, webinars, or exclusive content. Make the first interaction a value-packed one. ~ FLA #101 | Linkedin Lead Generation Secrets With Digital Marketing Expert! W/ Anthony Simonie ✅FULL INTERVIEW LINK IN BIO ✅ #realestate #realestateagent #realtor #realestateagents #realestategoals #realestatepodcast #realestatepodcasts #realestatebroker #realestatelife #realestatemarketing #podcast #realtorpodcast #realtorpodcasts #business #leadgeneration #leadgen #marketing #linkedin #linkedinleads #linkedinleadgen

So I was on this podcast back in the spring and the producer finally sent out clips for me to share on social media. I was shocked at the number of likes and comments I got. I don't think my wisdom on the clip was any more 'wise' than what you normally get from me, but there you have it: Video still RULES! Are you looking to make a mark in the B2B social selling scene? Consider incorporating video into your content. Videos are a pivotal tool for capturing attention and enhancing conversion rates. I suppose it is because it combines visuals, audio, and storytelling to deliver information in a compelling and memorable way. Check out our blog, where we explore the benefits of leveraging video in B2B social selling and provide valuable tips and best practices to help you succeed. #ReadyForSocial #SocialSelling #B2B https://lnkd.in/ggSKEdVr

🤝 What is social selling in B2B? It's when salespeople leverage social media to connect with prospects. Think platforms like LinkedIn, X (formerly Twitter), Reddit, and even Instagram! But it's more than just finding prospects. It's about building relationships and establishing trust. You want to surround yourself with like-minded people who can benefit from your product or service. Engaging with them on social media is a great way to connect and learn, even if they're not an immediate fit. To succeed in social selling, create educational content: blog articles, videos, podcasts, case studies, and more. Share them on your social networks to establish yourself as an industry leader who educates and sparks conversations. #socialselling #b2bselling

Posting tons of content is not going to give you what you’ve been led to believe! You can post every single day and not make sales (I did that for 18 months) You can have the most beautiful brand, and still not have a 10K month You can create a podcast, write a book and show up in all the summits out there, but if you don’t have a REAL lead generation strategy, your monthly goal won’t be reached. Because it's not always about how much you show up or even how visible you are. That's the bare MINIMUM, but that doesn't mean you get to be successful if the foundation of your lead generation is broken. It’s about the conversations you have with your audience. Not with cold people that have no intention to work with you. But with people that want to hear what you have to say and understand that you can help them solve their problems! But in order to do that, you need to fix the REAL problems: having an effective strategy to generate the right leads is crucial. THAT'S THE ACTUAL MARKETING STRATEGY WORK I HELP MY CLIENTS DO. I’m hosting my 3-day challenge for coaches and consultants that use live virtual events to sign clients. I’m sharing ALL the shifts I made in my IG marketing to generate leads CONSISTENTLY that's actually done EFFECTIVELY, and fixed my issues of getting freebie hunters in my events to now signing clients every time, with a small number of followers. If you haven’t registered yet, click in the link below to request a FREE ticket https://lnkd.in/grnB87e4

Client Case Study: Convert 1,718,018 Impressions to $300,000 (Exact Strategy Explained)💰 Let’s dive in to find out how we did it? 📌Providing value with your content is the first PRIORITY ( IT CAN NOT BE COMPROMISED) But what are you providing that makes you STAND-OUT? Adding your personality, tone and how you deliver will help you reach people you want to work with and differentiate you from other. 📌Spend only 30-40 mins daily engaging with Target Audience. It looks easy but it's not for our client. That's where my team comes in and help client to do it, so that client spend more time with quality leads and serve them. 📌CREATE CONTENT FUNNEL : Take out time to dive into research on target audience and offering to attract more leads. After this, Use weekly hand-raisers to invite direct messages ⏩landing page (funnel we created) ⏩ leading to qualified prospects ⏩ booked appointments ⏩💰 🌐 Network Growth for Targeted Reach: Remember to Focus on quality connections, for our client, we were targeting ➡ 53% C-suite executives, 31% Mid-Level professionals, and 16% creators in same niche. This will lead to this⬇️ 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: 📌0$ spend on Ads, but anticipate a 1,445% increase in visibility.  📌Unlock Global podcast invites and PR opportunities.  📌Directly add over $300,000 through inbound leads.  📌Achieve a top voice badge with 15,120 followers 📌Product Price around $2000-$5000 📌20k Profile Visits 📆 Digital Products 𝗮𝗻𝗱 𝗧𝗵𝗲 𝗡𝗲𝘄 𝗘𝗰𝗼𝗻𝗼𝗺𝘆: As Digital wave continues to surge, more opportunities will open up for a lot people. Btw our another client made over $250k 15 Million reach on his content, if you need his case study, I will prepare it and sent to you, 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 "𝐅𝐮𝐧𝐧𝐞𝐥" PS: If you're a coach or a personal brand, let's amplify your growth, secure leads, and book appointments through AI-powered funnels. 𝐃𝐌 𝐰𝐢𝐭𝐡 "𝐀𝐮𝐝𝐢𝐭" 𝐚𝐧𝐝 𝐰𝐞 𝐰𝐢𝐥𝐥 𝐫𝐞𝐯𝐢𝐞𝐰 𝐲𝐨𝐮𝐫 𝐅𝐮𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐅𝐑𝐄𝐄💪✨ What are you waiting for? #funnelbuilder #leadgeneration #personalbranding #funnelstrategy