Project Glimmer’s Post

Hello everyone, As a GenZ PR professional and avid shopper, Target is a grocery store that I admire. I had a fun time writing about some of its strong points as a corporation! Kiera Fernandez has truly made an impactful change surrounding community impact and diversity, equity and inclusion for Target. Take a look at my second blog below! #blogwriting #genzworkforce

Reflecting on an exhilarating experience at SXSW, I extend my heartfelt gratitude to The Female Quotient, Fast Company, and Inc. Magazine (Inc, Founders House) for creating such an enriching environment. It was truly a whirlwind of learning, sharing, and connecting with some of the brightest minds in the industry. The conversations I had were nothing short of inspiring. From exploring what’s next for women’s sports – turning that uptick in attention into lasting equity for athletes to delving into the mindset of female founders, every discussion offered valuable insights and perspectives. One highlight was hearing from Ayesha Coker and Beth Malafa, how brands such as Porsche Cars North America and Under Armour are leveraging innovative activations to deepen connections with their customers. The TikTok takeover and insights into cracking the code of viral content were particularly fascinating, Mari Llewellyn, founder and president, Bloom Nutrition; Gabby Brulotte, co-founder, Hot Take Cookie Dough; and Zoya Biglary, founder, FYSH Foods shedding light on the evolving landscape of digital marketing.   Moreover, fostering brand fandom emerged as a key theme, NASCAR and Canva shared a stage emphasizing the importance of building meaningful relationships with audiences beyond transactional interactions. And naturally, no conference nowadays would be complete without deep-diving into the complexities of AI, which sparked thought-provoking discussions on its far-reaching implications for businesses and society at large. One particularly riveting panel hosted at Fast Company, featuring Mike Bechtel from Deloitte, Rebecca Hinds, PhD from Asana, and Aneesh Raman from LinkedIn, was nothing short of mind-blowing. The insights shared were abundant, leaving me with numerous valuable takeaways to ponder and apply. As I reflect on these discussions, I am energized and inspired to apply these learnings to my own endeavors. Thank you once again to everyone who made this experience unforgettable. Here's to continued growth, learning, and connection. #SXSW #Learning #Networking #Innovation #Gratitude

We're LIVE 🎙 Episode 2/3 of the Enginears Talent mini-series. Laura joined me to talk all things Employer Brand and why its so integral to retaining and attracting the very best talent. Laura brings experiences from Meta, Spendesk & Deloitte, eloquently explaining initiatives she helped implement to improve both internal & external Employer Brand. We covered - - The differences between internal & external employer brand initiatives - An insight into Meta’s long term plan to hire the very best talent - Pulling away from immediate ROI and thinking long term 📈 - How Meta enable Internal Mobility - Post event engagement – what’s the follow up process? - Who Laura thinks is doing external employer brand best? 👀 - Meta’s culture Link in the comments below, stay tuned for our final episode next week!

We had the pleasure of having the amazing GK Barry HLD Talent at the Connects office with influencer expert Kibibi Reid and the host with the most that is Lucy Alex Robertson ✨ Some key takeaways: 🪄 Creators don't want to see a word-for-word script from brands when curating organic videos. We all know the TikTok algorithm, it promotes videos that are unique, authentic and inspiring = a script does not do this job. 🪄 Influencers/ Creators being at the heart of campaign launches, results in better conversion, better community sentiment and therefore better engagement. 🪄 Don't sleep on brand trips, and when you do them - do them well. From curated talent invites to building a network pre-trip = results in authentic UGC from the trip, which is 🌟priceless🌟 🪄 Managers are EVERYTHING! If you are a new creator, looking for representation, align with a talent agency that has your BEST interests at heart, not just the 💵💵💵 It's great to see agencies like HLD Talent who put talent first, it's clear to see their strategy behind the powerhouse Grace and just works, don't fix it if it isn't broken. Whilst on the topic of amazing talent managers; to name a few I have had the pleasure of working with: Liberty Cooper, Bethany Timms, Matilda Kennedy, Rosie Brown, Zoe Brookes, Lana Wilman ❤️ #influencermarketing #creatormarketing

We're past the days of relying on A-listers to drive consumer purchases. While mainstream celeb campaigns still exist, creators with smaller audiences can generate authentic engagement in ways bigger stars simply can't. Why? Because of their relationship with their community. Creators with niche audiences can use their specialization as an asset, allowing them to be more relatable and connect more deeply with their fans as a result. This connection goes a long way when it comes to building trust and, subsequently, influence. Plus, creators with lower followings are also more cost-effective. They provide more targeted exposure and higher engagement at a much lower cost than their famous counterparts. Leverage the impact of your co-worker's talent and extensive brand knowledge to help your diversify your audience and broaden brand reach with ↓ workjoy.io Learn more about the value of employee creators from workjoy ↓ https://workjoy.io

𝐔𝐧𝐢𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐖𝐨𝐫𝐥𝐝: 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐚𝐧 𝐀𝐦𝐚𝐳𝐢𝐧𝐠 𝐉𝐨𝐛 In a world where authenticity is key, witnessing the genuine reactions of children can be the ultimate sign of a job well done. 🌟 As I came across this heart-warming video, it became clear that the lady featured wasn't just excelling at her job; she was making a profound impact. 👧👦𝐊𝐢𝐝𝐬 𝐝𝐨𝐧'𝐭 𝐟𝐚𝐤𝐞 𝐢𝐭! Their unfiltered joy is a testament to the incredible work being done. It speaks volumes about the positive workplace culture and the respect the employer has for their staff. When you receive love, you extend it to the children, creating a ripple effect of happiness. 💼 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐡𝐚𝐭 𝐞𝐦𝐞𝐫𝐠𝐞 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐭𝐨𝐮𝐜𝐡𝐢𝐧𝐠 𝐬𝐭𝐨𝐫𝐲: 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐒𝐞𝐥𝐥𝐬: In a world inundated with advertising, authenticity stands out. Showcase the real impact of your product or service, and let genuine reactions speak louder than any scripted marketing campaign. 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐒𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: Happy employees lead to happy customers. Highlight a positive workplace culture to not only attract top talent but also to build trust with your audience. 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧: The children's reactions aren't just heart-warming; they're a powerful reminder of the emotional connection that transcends demographics. Use storytelling to create a similar emotional bond with your audience. 𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐚𝐧𝐝 𝐔𝐧𝐢𝐭𝐲: The video teaches us that children see beyond the colour of our skin. Embrace diversity in your marketing, showcasing a world where everyone is united despite differences. 🌍 𝑻𝒉𝒊𝒔 𝒉𝒆𝒂𝒓𝒕𝒆𝒏𝒊𝒏𝒈 𝒗𝒊𝒅𝒆𝒐 𝒖𝒏𝒅𝒆𝒓𝒔𝒄𝒐𝒓𝒆𝒔 𝒕𝒉𝒆 𝒑𝒐𝒕𝒆𝒏𝒕𝒊𝒂𝒍 𝒐𝒇 𝒄𝒉𝒊𝒍𝒅𝒓𝒆𝒏 𝒕𝒐 𝒖𝒏𝒊𝒕𝒆 𝒕𝒉𝒆 𝒘𝒐𝒓𝒍𝒅. Let's learn from it and strive to create marketing strategies that not only promote our brands but also contribute to a more connected and empathetic global community. #MarketingStrategy #EmployeeSatisfaction #Authenticity #DiversityAndInclusion #EmotionalConnection #UnityInTheWorld 🌈

It’s so close, you can practically taste it! 😋  Who’s ready for the Weekender? 🥂 Client Spotlight: Weekender, United States 🇺🇸 Contact Rulz Creations today and let us help you achieve your marketing goals. Together, we'll create a winning strategy that drives results and boosts your brand's success. Don't miss out on this opportunity – reach out now! 🚀 -
 #socialmediamarketing #smm #socialmedia #digitalmarketing #socialmediastrategy #socialmediatips #smmstrategy #socialmediaoptimization #smmbestpractices #socialmediamanager

What's your go-to conference shoe? I'm sporting the Adidas Sambae casuals as I head to the WBENC conference in Denver! So comfy ☁️ Excited to represent FeelSwell Experiences, where we're all about upgrading the modern workplace experience by tapping into the brilliance of Gen Z. Did you know 40% of Gen Z is bouncing from the workforce in the next two years? ➡️Not 'cause they're lazy, but 'cause they're misunderstood! This is a major issue since Gen Z and Millennials are expected to make up 58% of the workforce in the next 5 years 😅 As the founder of FeelSwell Experiences and representative of Gen Z, I've been there, done that, felt misunderstood, and was forced to leave the company I was at. Consider me the Gen Z whisperer, bridging the gap between generations and upgrading that old-school operating system to keep your business thriving. We're building FeelSwell cultures one company at a time teaching them how to speak the same language by diving into human leadership. Let's upgrade together! 🔥 #FeelSwellExperiences #GenZWhisperer #WBENCConference #wbenc2024 #womenowned #supplierdiversity

I had another opportunity to network at the recently held Women in Product - London event captioned Picture this: the art of Storytelling held at the amazing office of Bumble Inc. The food and drink options were great and with a crowd of about 120 product managers or aspiring product managers, it felt great to allow my introverted self to connect with like minds.   Each speaker discussed the art of storytelling differently which gave different viewpoints and strategies to apply in our daily roles as product managers. Here are the key takeaways from each speaker.   Katie MacDonald Tell your story using the Hamburger method: Beginning, Middle and end. Make it compelling by using the rule of thirds and bringing your personality into it.   Saielle DaSilva taught us the acronym SLAY: Specify Lead through learning Anticipate objections You   Finally, Dara Alsulayman says your stories should be: Credible Simple Moving Memorable   Thanks, Women in Product - London for organizing this event and thanks to all the amazing speakers for the valuable insights shared.

🌟 Embracing Diversity: The Secret Sauce of Successful Campaigns 🌟 In today's dynamic marketing landscape, diversity isn't just a buzzword – it's the key to creating memorable, relatable, and impactful brand campaigns. 🚀 When we celebrate and include voices from various backgrounds, we unlock a treasure trove of creativity and authenticity. 🌍✨ Why be inclusive in your brand campaign? Because it fosters connections, sparks innovation, and ensures your message resonates with a broader audience. 🙌 Looking for a variety of creators for your campaign? Message me and I’ll send over our roster, including over 200 clients in different niches! Let's make your campaign shine by embracing diversity. 👩🦽🌈 #InclusionMatters #DiversityInBranding #MarketingMagic