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Due to the meteoric rise of AI, Google is emitting more, not less, than what it needs to meet its ambitious sustainability goals. And it’s not the only company struggling to meet the growing demands of AI in a sustainable way. “Using lots of resources for AI only makes sense if what we do with it improves human lives, equitably” - Amanda D. Smith Senior Scientist, Project Drawdown Read the full article in the AP: https://lnkd.in/ebf97mYP

Google falling short of important climate target, cites electricity needs of AI

Google falling short of important climate target, cites electricity needs of AI

apnews.com

Rebekah Mays

B2B writer & content strategist for climate tech | Strategic content marketing to enable net zero

4d

I’m glad this is getting attention and press coverage. But the Greenbiz piece makes the problem even more clear with the headline focused on emissions increasing 13%. Tech giants are not just falling short of targets — they’re increasing emissions when they need to be slashing them.

A ginormous computer using untold amounts of energy to replace human infrastructure. Great idea 🤯

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Derric N. Pennington

Scientist, Practitioner, & Editorial Cartoonist

4d

What about lives of Google and Microsoft’s shareholders? 🥸

Derric N. Pennington

Scientist, Practitioner, & Editorial Cartoonist

4d

Testify, Amanda D. Smith !

John Penny

Optimising Building Control | Integrated Life Science Solutions

3d

Big Energy!

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Nathan Walworth, PhD

Ocean Carbon Removal. Climate microbiome scientist. Faculty of Regenerative Design. Futurist. Social entrepreneur. Cultural forecasting. Speaker

4d
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