Due to the meteoric rise of AI, Google is emitting more, not less, than what it needs to meet its ambitious sustainability goals. And it’s not the only company struggling to meet the growing demands of AI in a sustainable way. “Using lots of resources for AI only makes sense if what we do with it improves human lives, equitably” - Amanda D. Smith Senior Scientist, Project Drawdown Read the full article in the AP: https://lnkd.in/ebf97mYP
A ginormous computer using untold amounts of energy to replace human infrastructure. Great idea 🤯
What about lives of Google and Microsoft’s shareholders? 🥸
Testify, Amanda D. Smith !
Big Energy!
B2B writer & content strategist for climate tech | Strategic content marketing to enable net zero
4dI’m glad this is getting attention and press coverage. But the Greenbiz piece makes the problem even more clear with the headline focused on emissions increasing 13%. Tech giants are not just falling short of targets — they’re increasing emissions when they need to be slashing them.