🎧 Audio is more than just background noise—it's integral to how we connect with consumers across various touchpoints. Whether in the car, on the train, or at home, audio shapes the shopping journey in profound ways. 🛍 Profitero President Sarah Hofstetter had a fantastic time discussing the evolving role of audio in shopper & retail media at Cannes Lions International Festival of Creativity! 🌟 The intimate breakfast session, hosted by Spotify, explored innovative strategies designed around consumer behaviors. Sarah, alongside leaders from MikMak, Colgate-Palmolive, and Spotify uncovered new insights on media planning and budgeting in the retail landscape. 📈 Learn more about Profitero and how we're using consumer insights to power ecommerce success: https://lnkd.in/eP8fpYPj #RetailMedia #ShopperJourney #AudioStrategy #ConsumerBehavior #IndustryInsights
Always great sharing the 🎤 with you
Global Omnichannel Lead, Unilever
1moI can't remember who was doing it, but I remember one retailer trialing 'sound spots' in stores. I think these were locations, identified with a floor sticker, where shoppers could pause and hear directed sound/ selling or product information messages. An interesting example of the use of sound, but not sure it went anywhere. Bryan Roberts, do you remember this, or am I just dreaming?