Profitero’s Post

#Stanley Case Study Check out how a 100yrs old company became a sensation, after the launch of #TikTok in the USA. Learnings - Brand building Takes time - perseverance is the Key - Your Quality is your USP - Product Development is a constant thing - Brands are not built by companies but by customers, Companies only Steward the brands and ensure it's going in the right direction "A Must Watch & Share your feedback by reacting to this post" Stay informed, Stay Ahead #Happy£earning https://lnkd.in/dBTycPvw Best Shoaib A. Digital InvestUp #digitalinvestup #ecommerce #ecommerceagency #ecommercetips #ecommercestrategy #ecommercebusiness #ecommercetrends #ecommercesolutions #ecommercemarketing #amazon #amazonfbaexpert #amazongrowth #amazonfbatips #amazonadvertising #amazonsuccess #Walmart #Walmartmarketplace #amazonsellercentral #PPC #Shopify #shopifysuccess #tiktokforbusiness #tiktokshop #tiktokstrategy #eBay #ebaysellers

Small retail businesses face a daunting challenge in a digital world where giants dominate the market. How can they carve out their space online and connect with their communities against overwhelming competition? The key lies in leveraging digital marketing to turn data into action, creating personalized experiences that big box stores can't match. Here are three ways SMEs like Gymshark and Chewy are making significant impacts online, proving that with the right strategy, even the smallest shops can compete with the Goliaths of retail. #ecommerce #OnlineShopping #retail 

In a thought-provoking chat between Michael Maher, Chief Idea Officer of Cartology, and our esteemed guest Carol Shih, Chief Everything Officer at Qode Space, we dive deep into the complex dance between rapid growth and quality in business. 🤔 They share insights on how a singular focus on revenue can detract from the value delivered to clients, underscoring the delicate balance that needs to be maintained to ensure long-term success. 🎯 They shared this gem: slowing down a tad to focus on quality is actually a win-win. It's not just your clients who'll thank you; your team will too, because they get to really dive deep into their work without feeling rushed. This might seem a bit out there when everyone else is racing to the top, but Michael and Carol make a strong case for playing the long game and why it's worth it. 📈 So, if you're out there trying to make sense of growth, revenue, and keeping the quality bar high, give this discussion a listen 👉 https://loom.ly/NQMoj20 and trust me, it's a game-changer. Don't forget to hit follow for more real talk like this. 🌟 #KeepItReal #GrowthWithPurpose #DigitalMarketingTips #EcommerceTrends #MarketplaceStrategy #BrandGrowth #OnlineRetail #EcommerceInnovation #AmazonMarketing #RetailTech #brickandmortar #dtc #business #amazon #amazonpodcast #ecommerce #retail #founder #omnichannel

🤔 It may be an unpopular opinion, but I think it's always best to be first to the party 🥳 Innovation is the engine of growth, and the partnership between MikMak and DoorDash is a testament to this principle. This first-of-its-kind integration is a game-changer, revolutionizing how consumers shop and brands sell. Imagine this: you're scrolling through your favorite social media platform, see an ad for a product you love, and within moments, you can have it delivered to your doorstep via DoorDash. This is the power of MikMak's integration with DoorDash, a seamless fusion of social commerce and on-demand delivery. But this partnership isn't just about convenience; it's about empowering brands with valuable data and insights. MikMak's closed-loop attribution provides a granular understanding of consumer behavior, enabling brands to optimize their marketing strategies and drive sales. 🚀 This is the future of omnichannel shopping, a world where every interaction is a potential purchase, and every purchase is a data point. MikMak and DoorDash are leading the charge, and I'm excited to see where this journey takes us. 🗞️ Read the Press Release here: https://lnkd.in/e-VqFtSb? #MikMak #DoorDash #Omnichannel #ecommerce #innovation #marketing #attribution #data #insights #partnership #futureofretail

Investing in out-of-vogue spaces can be a strategic move for those looking to maximize future gains. These areas often offer lower valuations, making them attractive for investors willing to take calculated risks. 📊 By focusing on sectors that aren't currently popular, you can capitalize on the potential for significant value appreciation as these markets rebound. This approach aligns with the broader investment principle of finding value in overlooked or undervalued opportunities. 💡 Chad Rubin, Founder and CEO of Profasee, explores how investing in less conventional spaces can lead to explosive growth. This strategy leverages the concept that today's underdogs can become tomorrow's winners, especially as market conditions evolve and previously out-of-favor sectors regain interest. 🎯 📈 Discover more insights and strategies by watching the full conversation here 👉 https://loom.ly/pSeBfRk . Don't miss out on valuable tips to enhance your investment journey! #chadrubin #thelongergame #MarketplaceStrategy #retailpodcast #OnlineRetail #EcommerceInnovation #AmazonMarketing #RetailTech #brickandmortar #dtc #business #amazon #amazonpodcast #ecommerce #retail #founder #omnichannel

Happy Monday! another new week, another round of industry news... 🍾 Wolford has appointed Régis RIMBERT as their next CEO. Rimbert has over 20 years experience in fashion and luxury sectors. 🍫 Mars is using a generative AI tool developed in house to create up to 50 product concepts daily. The company's One Demand Data & Analytics team uses data from consumer insights studies that involved 80,000 consumers across 11 countries. 🎸 C.F. Martin & Co has announced that Eric Williams will join its leadership team as senior director of IT. 🚛 The Coca-Cola Company highlighted how its supply chain was transformed with autonomous tech in a webinar. Shalendra Kumar shared insights from the global giant. 📱 Starbucks is unlocking mobile app to non-rewards members to expand visibility into the promotional benefits of being a rewards member. The forecasted ROI sits at $1 billion. 🛸 The J.M. Smucker Co.'s The Hostess Brand has launched a seasonal campaign that uses autonomous drones to deliver packages. The joy-filled packages are filled with Hostess brand swag and will be delivered to 100 people. 🚀 Amy's Kitchen is focusing on a period of new innovation and transformation, and to do so successfully leans on Mel Cash and Leanne Molter. 🛍 No Frills has opened its first small-format store in Toronto. Less than half the size of other locations, this smaller format allows the brand flexibility when determining new locations. 📳 Albertsons Companies launched new mobile offers in store thanks to its partnership with Vizer. This allows brands to send shoppers offers via email after they scan a code in store. ☕ Nestlé's Nespresso has opened an immersive, personalized experience store in Montreal. Key characteristics include; online ordering for pick up, dedicated recycling corner, and a new 'coffee as art' section. 🏘 Lowe's Companies, Inc. has promoted Jennifer Wilson to CMO. Wilson will oversee strategic brand and product marketing, loyalty and personalization, promotional planning, and more. 🛒 Walmart plans to bring digital shelf labels into 2,300 stores by 2026. This update is designed to enhance the customer experience and make price changes more efficient. Please follow for all further updates 🔔 #News #Headlines #CPG #Retail #AI #GenAI #NewsUpdates #Transformation

🎯 Adapting to a Maturing Market: A Story of Digital Success and Retail Learning 💡 🎙️ Join our host Michael Maher, Chief Idea Officer of Cartology, and our guest Jai Dolwani, Founder and CEO of The Starters, as they explore the transition from online success to retail challenges. 💼 In the ever-evolving ecommerce landscape, brands must be more intentional than ever. Take the journey of a brand Wonderful Wine Company of Winc - Wine brands for the next generation as an example. Their success online with better-for-you wines - lower ABV, no added sugars, organic, biodynamic, and more - was remarkable. But when it came to retail shelves, the story changed. 🛒 The lesson from this story? What thrives in the digital world needs careful adaptation for retail success. The complexity in packaging and unclear value propositions led to a pivotal rebranding and simplification. It's a vivid reminder for all direct-to-consumer brands to evolve and resonate in both digital and physical markets. 🔄 🎧 Tune in for the full conversation here 👉 https://loom.ly/NQMoj20 #ECommerceEvolution #RetailInsights #BrandAdaptation #DigitalToPhysical #MarketplaceDynamics #brickandmortar #dtc #cpg #business #amazon #amazonpodcast #ecommerce #ecomm #retail #retailinnovation #founder #omnichannel

AMZ is the ultimate testing ground for challengers, upstarts, rebels, underdogs, newcomers, disruptors, trailblazers and any other name you can think of for scrappy, agile brands. It’s where small brands go to take on the big boys. And sometimes, with a lot of hustle, they succeed. But how? The attached case study shows there are three types of data you need in your arsenal: 🥊 Diverse-source data for cross-analysis 🥊 AMZ market share data 🥊 Accurate and clean data you can rely on Check out the PDF to get some tips on stealing wallet share if you’re a David brand, or preventing it if you’re a Goliath. Thanks to our colleagues at Foxintelligence for collaborating on this piece. #ecommerce #brand #fmcg #omnichannel #amazon #marketshare

Unveiling the Challenges of Direct-to-Consumer Titans: Casper, Allbirds, Peloton, and More Exploring the hurdles faced by #D2C giants amidst a record-breaking year for US IPOs. Dive into the struggles of profitability, rising customer acquisition costs, and the shifting dynamics of social media advertising. Discover how brands like Warby Parker navigated these challenges with a blend of online innovation and brick-and-mortar presence, leveraging the power of omnichannel strategies to expand their horizons and enhance customer experiences. Uncover valuable insights for the future of #D2C success in an evolving retail landscape. #d2c #Retail #Ecommerce #Omnichannel #d2cbrands #d2cmarketing https://lnkd.in/dyWY8QWN

Really spot on Daan! I've indeed also heard this so often, also in my previous life as a consultant. For me the interesting question is also - Will you hire the developers yourself, or will you outsource the development?  - If you hire the developers yourself: Do you really have the capabilities in-house to manage them? Do you really have the capabilities to break down whatever you try to build to understandable user stories? Can you even attract talented developers?  - If you outsource: Does the promised platform really include all functionalities you desire? Who pays if there was anything missing? How quickly will the vendor be able to add on additional functionalities later, and at what price? How quickly will they solve bugs if they appear later?