Profitero’s Post

Sarah Hofstetter’s latest piece in Forbes is packed with insights 💡 from #eCommerce experts. One common theme: amid the explosion of commerce #data, brands must devote resources to unlocking & sharing actionable insights. BIC’s Charlotte Myles puts it best, below: Stay tuned for our upcoming 2023 eCommerce Organizational Benchmark Study for a deep dive on how brands are leveraging data to meet #omnichannel objectives 📈 and where they need to improve to avoid falling behind. https://lnkd.in/esBXjBpc

How can brands leverage consumer data to create #omnichannel strategies? In Sarah Hofstetter’s latest Forbes article, she discusses how the rise of AI allows brands to convert data into answers to meet the digitally influenced shopper. 💡 Check out the full piece to learn more 👉 https://lnkd.in/eipiWHEY

🚀 Big News! 🚀 So excited to share Daasity has acquired Red Fox Analytics! This is a game-changer. Together, we are dedicated to building the ultimate omnichannel data and analytics platform for consumer brands. #DataAnalytics #Acquisition #Omnichannel #RetailTech #BusinessInsights

Data-driven personalization is no longer a luxury but a necessity for retailers and CPG companies looking to stay competitive in today's market. By leveraging data and advanced analytics, retailers can create more engaging, relevant, and effective customer experiences. As technology continues to evolve, the potential for personalization will only grow, making it an essential strategy for any retailer or CPG company looking to thrive in the digital age. Read our recently published article to know more about how data-driven personalization is shaping the future of the retail & CPG industry: https://lnkd.in/dybMQV6f #datadrivenpersonalization #retail #cpg #consumergoods #customerexperience #data #dataanalytics #ecommerce #quickcommerce #innovation #technology #marketresearch #marketingstrategy

Very excited about our Cordial partnership announced today, delivering more DTC and omnichannel data for activation, analysis and AI. Thanks Shirley Gao, Thomas Calhoun, Jesse Isola, Gouravjeet Singh Ubhi at PACSUN — and Jeremy, Matt and all of team Cordial for leaning in to make this happen! Things that together we know are true: - A complete, actionable picture of the shopper and retail business requires data from all sources — clickstream events and software systems of record - Customer activation is not just a marketing concern. We need to digitally engage customers from first click to the store and doorstep. Merchandising and operations data combined with campaign signals can unlock new shopper experiences and engagement. - The logical place to land, hone and action all this data is the cloud data warehouse at the center of the modern data stack — Snowflake and Google Cloud #bigquery. You need more and better data driving your Cordial campaigns, and SoundCommerce is here to help! See you at Shoptalk #shoptalk2024. https://lnkd.in/eY7eD6h2

In 2017, I founded Daasity with the mission to deliver top-notch analytics for digital brands, seamlessly integrating their data from various sources into a single, reliable platform, whether from their .com instance or online marketplaces. A few years ago, I had the pleasure of connecting with Chris Mauzé, the CEO and founder of Red Fox Analytics. His team was dedicated to a similar goal, focusing on retail sales and distributor data for consumer brands. Over time, our conversations revealed a shared vision—a commitment to providing a comprehensive data platform empowering brands to thrive in the evolving omnichannel landscape. In today's competitive environment, consumer brands must adopt omnichannel strategies to stay relevant. Relying solely on a .com site limits access to a fraction of potential customers. True success means selling wherever your customers are, and we've witnessed many Daasity merchants embracing retail as part of their journey. That’s why, today, I am thrilled to announce that Daasity has officially acquired Red Fox Analytics. Together, we are dedicated to building the ultimate omnichannel data and analytics platform for consumer brands—a centralized hub for all their data across channels, breaking down silos and fostering seamless integration. This marks a significant milestone in our journey to support our merchants' goals and enabling their success in the omnichannel landscape.

Are you looking for a way to deliver your data to your clients and users across different channels and platforms? If so, check out our latest blog on how ipushpull can help you achieve omnichannel (chat, Excel and apis) data delivery with just a few easy steps. With ipushpull, you can meet the evolving demands of your clients and users, and grow your data service across platforms. Read more: https://bit.ly/44NORrd #omnichannel #data #chatbots #apis #excel

“While customer loyalty is absolutely important, it’s a by-product, not an end in itself,” – Tim Mason, Eagle Eye’s CEO. This great piece in The CEO Magazine Global discusses the insights from Tim’s latest best-selling book, Omnichannel Retail: How to Build Winning Stores in a Digital World, co-authored by Sarah Jarvis. The book addresses how all organizations can thrive by focusing on passion, people and the power of technology. Read the article here: https://lnkd.in/gctTh7xh #customerexperience #loyalty