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At Product Hunt I see 100s of launch videos Here's 5 tips to make your launch vid pop! 𝗦𝗶𝗺𝗽𝗹𝗲 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝗲𝗿 > 𝗳𝗹𝗮𝘀𝗵𝘆 𝗮𝗻𝗶𝗺𝗮𝘁𝗶𝗼𝗻. A low-budget video where you tell your story is 10x more effective than a flashy video that says nothing. Seriously, a 2-minute low-budget Loom from the founder is better than most animation videos we see. Show how your product works, use real screenshots, and tell your story. 𝗛𝗮𝘃𝗲 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗵𝗼𝗼𝗸. Start your video with a compelling hook. This is short-form video 101. You gotta grab the viewer's attention within the first 10 seconds. 𝗞𝗲𝗲𝗽 𝗶𝘁 𝘁𝗼 𝟯 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝗺𝗮𝘅. Longer videos can lose viewer engagement. Plus a shorter video also forces you to create a tighter script. 𝗔𝗱𝗱 𝗵𝘂𝗺𝗼𝗿 𝗮𝗻𝗱 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁. Don’t be afraid to break some rules to make your video stand out. Our Maker of the Year Marc Lou parodied CSI Miami for ShipFast, and it was a hit! Marc now makes $130,000 /month from products he launched on Product Hunt. He's living proof you can have fun with your products and make a ton of money. I'm Head of Growth @ Product Hunt 😸 Follow me Jason Levin ✏️ for more Product Hunt hacks and early-stage growth tips