Product Hunt’s Post

Notion just hit 100M users Here's how a $10B co accidentally got started on Product Hunt: In 2015, Notion made its debut accidentally on Product Hunt when an enthusiastic user posted it on the platform! (Most people don't realize users can post your app if you don't post it first!) As expected, the founders were taken by surprise! Co-founder Ivan Zhao candidly admitted, "Oops, we have been trying to keep it low until the 1.0. Guess nothing escapes you, Product Hunters." What followed was even more unexpected—the positive feedback from commenters. One user remarked, "This has got to be the best thing I have yet to find on Product Hunt!! Amazing!!" Despite not feeling ready for the spotlight, the team decided to embrace the attention and turned it into a beta launch. Ten months later, Notion 1.0 officially went live. This launch garnered over 150 comments and invaluable feedback from early adopters, helping Notion build visibility and credibility from the start. The company was making waves, but this was just the beginning. A year and a half later, the team launched Notion 2.0. This time, they received more than 8,600 upvotes and 180 comments. That's when everything blew up. Notion is now a must-have SaaS tool for tech startups. What they didn't realize then was how the launches became the root of a strong Notion community. In fact, their first-ever Head of Community, Ben Lang, discovered the company on the platform. Ben initially tried Notion after finding it on Product Hunt and, although it didn't resonate with him at first, it eventually clicked. He then created the popular Notion Template Gallery, and eventually joined the company full-time. Ben emphasized the importance of engaging with the Product Hunt community: "The support we found here was overwhelming and so, so important to us." In 2021, Notion doubled down on their community strategy by launching the Notion API—again on Product Hunt, allowing more community members to build their own products on top of Notion. To this day, the Notion community continues to grow stronger with every launch. When Notion 2.0 was launched, Ivan remarked: "If not for the Product Hunt launch and the overwhelming support from this community, we wouldn't have made it..." If you're looking to follow Notion's example and build a robust community, launching on Product Hunt can be your first step. I'm Head of Growth Product Hunt Follow me Jason Levin ✏️ for more Product Hunt tips and organic growth tips!