Procter & Gamble Australia and New Zealand’s Post

Sunday Surprise: Ambush Marketing 🎉 In 1996, during the Cricket World Cup 🏏 in India, Coca-Cola was the official sponsor. However, Pepsi cleverly stole the spotlight with their campaign slogan, "Nothing Official about It." This witty phrase implied an association with the World Cup without violating sponsorship rules, making Pepsi a memorable part of the event despite not being an official sponsor. This creative tactic remains one of the most famous examples of ambush marketing in India, highlighting how brands can leverage major events through smart, indirect references. 💡✨ Isn't it fascinating? For more such content, follow How So Wow! 🚀📲 PepsiCo Cocacola Now #Marketing #Advertising #Pepsi #CocaCola #Rivalry

Flattery or fakery? The recent launch of Messi's MAS drink and the startling similarity to PRIME is nothing new. One only has to look at the mass of supermarket copycat / lookalike brands to see that this trend seems to be here to stay (arguably, it is getting more common). We have it in our world of goalkeeper grip sprays as more and more "brands" enter the market with the same bottle/spray and similar labeling to our very own gloveglu. But is it a bad thing? Does the consumer see through it? Does it help reinforce the original's credentials and even strengthen its brand position? Or does it confuse the consumer and lead to market share erosion? Is it flattering to be copied?

Teaming up with Lionel Messi Did you know 90% percent of the world’s beverages are non-alcoholic drinks? The opportunity in market is staggering. White Claw has taken a major step into the category we call Liquid Refreshment Beverages with the successful launch of White Claw 0%. Today’s news marks a giant leap, together with a globally revered icon, towards showing the world what can come from a collaboration built on shared values, vision, and a deeply rooted purpose—namely, drinks that make a difference in people’s lives. In case you missed it, here's the news: Football Legend Lionel Messi and the Creator of Iconic White Claw® Hard Seltzer Team Up for a Next Generation Hydration Drink for All Ages MIAMI, Mar. 27, 2024 /PR Newswire/ -- Lionel Messi is known globally for his firsts in football. “I’m so excited about this, I’m invested as an owner. I’ve never done anything like this before,” Messi said. He’s teaming up with the creator of iconic White Claw® Hard Seltzer for a game-changing, non-alcoholic hydration beverage like no other. Launching first in the US and Canada, summer 2024, and soon globally.   This is an exciting collaboration - It’s one of the most impactful steps toward realizing our potential that I’ve seen in my 18 years with The Mark Anthony Group. So much MORE to come! Mark Anthony Group Mark Anthony Brands International Mark Anthony Brewing Inc Mark Anthony Brands UK Mark Anthony Brands Inc.

Oh Lay's! Oh Lay's! Oh Lay's!... PepsiCo #leomessi #Snacks #comercial #publicidad #OhLays #Lays #alimentos #ventas #marketing #producción #sales #robernews #messi #TasteOfExcellence #PepsiCo #PepsiCoFamily #PepsiCoProducts #PepsiCompany #PepsiCoBrands #PepsiCoLife #PepsiCoLove #PepsiCoFans #PepsiCoSnacks #PepsiCoBeverages #pepsinews #hormigonera Premium Brands

Game-Changing Partnership: Lionel Messi and Anthony Von Mandl Set to Redefine Hydration! The Golden Touch meets the Golden Boot! Exciting news from the Mark Anthony Family today, incredibly proud to be a part of this group of companies! Congratulations Scott Walton and team! Today we announced, that Lionel Messi will partner with our family of companies and he will be an owner in the next generation of hydration drinks. This partnership marks a monumental moment where brand power meets athletic prowess, recall as I preach about the Power of Sport. White Claw's unparalleled reputation for crafting refreshing experiences seamlessly merges with Messi's worldwide acclaim and influence, creating a synergy that's going to be both dynamic and impactful. As Messi brings his unparalleled talent and reach to the table, he aligns perfectly with White Claw's commitment to innovation and excellence. It's not just introducing a hydration drink; it's a lifestyle choice—a choice that resonates with individuals of all ages and backgrounds, from sports enthusiasts to health-conscious consumers. With Messi's magnetic persona and White Claw's proven track record of delivering top-notch products, the stage is set for a collaboration that transcends boundaries and sets new standards in the realm of hydration. Stay tuned as we embark on this exciting journey together, leveraging brand power, innovation, and Messi's global influence to shape a future where hydration knows no limits. #Powerofsport #BrandPower #MessiXWhiteClaw #HydrationInnovation #GlobalImpact 🌍🌟

KFC pulled off this stunt in Auckland to take Rugby fans to the stadium to watch their team play. The aroma at the station? KFC. The food on the train? KFC. Next time you watch a match, what will you think about? KFC. Through this activation, KFC is positioning itself as the perfect food pairing while watching Rugby. #madovermarketing #advertisingandmarketing #outdoormarketing #creative #design #kfc #branding #sports #rugby #advertising #marketing #outdooradvertising #newzealand

#TheBusinessOfCricket: The partnership between lifestyle brands and cricket is as vital off the field as the game is on it. Winning often starts in the boardroom, and cricket is embracing this through strategic brand partnerships. & On-field performance also plays a key role in maintaining these relationships. "Our continued partnership with Veldskoen is a perfect fit, both literally and figuratively. The shoes have become a staple for our players and staff, not just because of their distinctive style but also because of the unparalleled comfort they offer." - Titans Cricket CEO, Dr. Jacques Faul "Seeing our shoes on the feet of both players and staff is a testament to the quality and appeal of our brand. The fact that the Titans family has embraced Veldskoen so wholeheartedly speaks volumes about our shared values and commitment to celebrating South African heritage in a modern, stylish way." - Veldskoen Shoes CEO, Driekie Zondagh Brand alignment, product placement, and media coverage around these partnerships significantly influence buying culture. Read More : Step Up Your Game: How Brands Like Veldskoen and Titans Cricket Are Growing the Game, off the field – Four6Out by Ico bit.ly/4gcItzS #Cricket #CricketNews #BrandPower #Business #Marketing #PR #PublicRelations

Was interviewed on CTV News Channel on Boxing Day discussing retail dynamics. Do you think sales were up, down or flat this year? Clip to follow #retail #boxingday #boxingweek #sales #promotions #ecommerce #shoppingmalls

Is the Boxing Day shopping frenzy going out of style? After the whirlwind of Christmas, is rushing to the Boxing Day sales still worth it? 🛍️ I’ve been fortunate the last few years to enjoy some time off over the holidays, and it’s great to see John Lewis & Partners and Waitrose & Partners giving their teams the same by closing over 300 shops this year. With stores like M&S and Next already making this move, it feels like retail is stepping back from the post-Christmas rush. Besides, why go out when you can shop the sales from the comfort of your home? 📲 As consumer habits continue to shift online, maybe it’s time more brands prioritised rest over retail… What do you think - should all shops close on Boxing Day? https://lnkd.in/eWDb9aNF

#linkedinsports Unfortunately, these answers are not good at all! That tells me one thing—the NIL education student-athletes are receiving is still not doing the job. These rookies had some NIL experience or education before hitting the league, yet only one remembered the first lesson: be authentic. NIL education is failing to emphasize this critical point. Too often, athletes are being taught the surface level: -Sign the deal -Get paid -Move on to the next one But what about teaching them how to choose the right deals? What about educating them on what really makes a brand partnership work long-term? As I always tell the athletes I work with who are interested in brand deals: #TipsByTabb – Tip #1: Be authentic. Know what you like and why you like them! If you need me to come to your high school or college to prepare your student-athletes for NIL, please don’t hesitate to reach out! #blackwomeninsports #branding #marketing #NIL #Studentathletes #blacksportsbiz