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Another Case Powered by BPool🚀 Clear "Shampoo's Football Field Dandruff Hijack," developed by Speakeasy — Knowledge Brokers agency, a BPool partner, was a campaign aimed at better connecting with Gen Z and increasing penetration in the male audience. By leveraging its soccer sponsorship at the prestigious Paulista Championship, it transformed the center field carpet into a live product demonstration, symbolically clearing out dandruff to reinforce its message: 'THE RULE IS CLEAR: ZERO DANDRUFF.' With a broadcast audience of 4.6 million viewers and extensive coverage on web platforms like Cazé TV, the campaign garnered widespread attention. Top Sports and trade media boosts reached over 1.2 million individuals, while social media engagement soared with 28.8 million followers expressing positive sentiment. Locally, the live demo engaged 43,481 spectators, showcasing Clear's effectiveness in clearing out 1,500 dandruff flakes in just 12 minutes. This innovative campaign set a new benchmark for marketing excellence. 🚀

8 Sports Industry Events To Attend In 2024. ____ If this was helpful follow Mileone on Linkedin for Sports related content. And if you're really cool head over to TikTok where we are attempting to grow the biggest Sports feed online. #sportsbusiness #sportsmarketing #sportsevents

Three years ago, I took a leap of faith and launched We Report Digital Media Network, a platform dedicated to social issues, current affairs, and documentaries. I had big dreams of making a real impact, and I rallied a few classmates to join me in this venture. Unfortunately, it wasn't meant to be. They left early on, and the platform ultimately flopped. While it was disappointing, I didn't let the setback discourage me. The time invested was valuable, and I knew I could learn from the experience. After taking a couple of years to recharge and reflect, working as a sports desk journalist for three years reignited my entrepreneurial spirit, and I decided to take another chance. Early this year, I tapped into my knowledge of Pakistan's vibrant sports culture, particularly the fervor for cricket, and reimagined We Report as a sports communication platform for Facebook. Leveraging the existing brand name and building upon my previous experience, I poured my energy into creating a visually appealing Facebook page filled with engaging news, stats, analysis, and more. A month in, the growth was promising, with our Facebook page crossing 15 million in organic reach. This was enough to bring on another team member. Today, just two months after launch, we've hit an incredible milestone of 100,000 followers on Facebook! This achievement is a testament to the hard work, dedication, and unwavering belief in the power of sports to unite and inspire. But this is just the beginning. My vision for We Report Sport is far-reaching. We'll be expanding our network of sports reporters across different cities, launching our presence on Twitter (now called X), Threads, and YouTube, and developing a dedicated podcast to reach even more passionate sports fans. This journey has been a rollercoaster of highs and lows, but I wouldn't trade it for anything. The lessons learned and the resilience gained have shaped me into the entrepreneur I am today. I'm incredibly grateful for the support of my friends, family, and the ever-growing We Report Sport community. Together, we're building something truly special, and I can't wait to see what the future holds!

Discover the thrill of winning with Clubhouse Competitions! 🌐 With weekly prizes from just 25p, you're not just entering a draw, you're uplifting grassroots sports. 🤝 See their dynamic ad with us at #cornermediagroup, and let's aim for a week full of wins! 🚀 #aylesburybusiness #digitaladvertising #campaignrenewal

#NIL Collectives are key for connecting fans with their favorite programs and there are significant challenges that arise. Rave On Sports is the perfect partner for you to connect ALL #fans in a #virtual setting that is designed to work within #NILCompliance. Using our platform you can also reach displaced fans that can't connect with your program due to their location. Rave On is perfect for your #athletemarketing strategy and if you'd like to learn more connect with our founders Brittany Harris and James Clark here on LinkedIn! #SportsMarketing #SportsTechnology #NIL #NameImageandLikeness #NameImageLikeness

Hey Everyone! I'm excited to introduce a new project I've been working on with Claire Mason: SportsBall 🏀🏈🏒. It's a weekly newsletter designed to provide sports news for non-sports fans. I've long thought that there's an intimidating knowledge gap between sports gamblers/fantasy enthusiasts and those who simply don't have much interest in any of it. I commonly hear in the office and among friends: "I'm just not into sports," often attributed to the high barrier to entry of breaking into the sports world and truly enjoying or understanding it. Our mission is to bridge that gap by drawing connections between the fundamental elements of major sports and more relatable aspects of everyday life like pop culture, music, relationships, TikToks, you name it. We'll also sprinkle in some data visualizations to uncover intriguing statistics and fun facts. There's so much beauty in sports and we aim to ensure as many people can experience that as possible. In each weekly issue, you'll find five straightforward, evergreen sections:   🏆 Player of the Week 🧭 Season Tracker 💡 Learning Module ⏮ What Happened Last Week ⏭ What's Happening this Week This format aims to make it easy to get bite-sized information and knowledge, allowing you to connect the dots week after week and find a newfound appreciation for sports in a way you never thought possible. Our emails will hit your inbox on Thursday mornings, aligning with the logical start of the "sports week." If this interests you, subscribe with your email here. Your feedback is invaluable to us as we kickstart this project, so please feel free to share your thoughts and suggestions. #sports #sportsbusiness #newsletter #popculture #subscribe Subscribe here https://lnkd.in/erDYbefZ and stay tuned for our next issue!

High visibility. Emotional connection. Global reach. This is what the world of sports marketing offers brands. What’s not to love about that? Register for ADWEEK's sports marketing summit to learn how to get your business in the game. https://adweek.it/4awlH2u

The live sports rights market is fiercely competitive. LTN’s Colin Moran explores how sports leagues and rights owners can take control over their content distribution to drive new monetization. Sports Business Journal: https://lnkd.in/eDZHxU_U #LTN #livesports #livesportsbroadcasting

High visibility. Emotional connection. Global reach. This is what the world of sports marketing offers brands. What’s not to love about that? Register for ADWEEK's sports marketing summit to learn how to get your business in the game. https://adweek.it/3PvUUeA

Great in depth conversation about the new NWSL media right deal and the NHL's new digital collectibles platform called "breakaway." We would greatly appreciate if you would check it out! https://lnkd.in/eZQt_pba