๐ฏ๐๐ญ๐จ๐ซ๐ ๐๐ซ๐๐ง๐๐ฌ ๐๐จ๐ง๐ญ๐ข๐ง๐ฎ๐ ๐ญ๐จ ๐๐ฎ๐ญ๐ฉ๐๐ซ๐๐จ๐ซ๐ฆ ๐๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐ซ๐๐ง๐๐ฌ for the first half of 2024. ๐๐ง๐ข๐ญ ๐ฆ๐๐ซ๐ค๐๐ญ ๐ฌ๐ก๐๐ซ๐ ๐ฐ๐๐ฌ 22.9% ๐๐ง๐ ๐๐จ๐ฅ๐ฅ๐๐ซ ๐ฆ๐๐ซ๐ค๐๐ญ ๐ฌ๐ก๐๐ซ๐ ๐ฐ๐๐ฌ 20.4%, as ofย June 16 reaching all-time highs, compared to the same period a year ago,ย according to new Circana sales data provided exclusively to PLMA. ย "These record highs in market shares illustrate the โStore Brands Phenomenonโ thatโs sweeping the retail industry across all channels, departments and categories,โ said PLMA President Peggy Davies. ย Store brand dollar sales were up 2.3%, vs. a gain of 1.1% for national brands. In unit sales, the difference was even greater: store brands increased byย 2.5%, while national brands dropped 0.8%.ย ย ๐ฒTotal store brand sales for the six months were $121 billion; national brand sales were $472 billion. ๐๐๐๐๐ ๐๐ฌ๐ญ๐ข๐ฆ๐๐ญ๐๐ฌ ๐ญ๐ก๐๐ญ ๐ข๐ ๐ฌ๐๐ฅ๐๐ฌ ๐๐จ๐ง๐ญ๐ข๐ง๐ฎ๐ ๐๐ญ ๐ญ๐ก๐ ๐๐ฎ๐ซ๐ซ๐๐ง๐ญ ๐ซ๐๐ญ๐ ๐๐จ๐ซ ๐ญ๐ก๐ ๐๐๐ฅ๐๐ง๐๐ ๐จ๐ ๐ญ๐ก๐ ๐ฒ๐๐๐ซ, ๐ญ๐จ๐ญ๐๐ฅ ๐ฌ๐ญ๐จ๐ซ๐ ๐๐ซ๐๐ง๐ ๐ซ๐๐ฏ๐๐ง๐ฎ๐ ๐๐จ๐ซ 2024 ๐ฐ๐ข๐ฅ๐ฅ ๐๐ฑ๐๐๐๐ย ๐ย ๐ช๐ฎ๐๐ซ๐ญ๐๐ซ ๐ญ๐ซ๐ข๐ฅ๐ฅ๐ข๐จ๐ง ๐๐จ๐ฅ๐ฅ๐๐ซ๐ฌ,ย ๐ฌ๐๐ญ๐ญ๐ข๐ง๐ ๐ ๐ง๐๐ฐ ๐ซ๐๐๐จ๐ซ๐ ๐๐จ๐ซ ๐๐ง๐ง๐ฎ๐๐ฅ ๐ฌ๐๐ฅ๐๐ฌ. Read the full PLMA press release here: https://lnkd.in/exYFsXyM Peggy Davies Anthony Aloia Circana #StoreBrandsPhenomenon #PrivateLabelGrowth #NationalBrandsTrailing #OwnBrandsOpportunity
So many exciting things happening in this space too! Walmart's Better goods is so exciting to see and every company leaning in to deliver the best value for customers! So exciting!
Decoder of Consumer Behavior, Writer, Speaker, Insight250 2023 Winner, "Extreme Brain-State Shifter"
2wStore brands hold the top 6 spots in our Snack50 report--HIGH on consumer interest, and growing in action: https://info.alpha-diver.com/2024-snack50-report-request