Primark’s Post

Great concept, well executed:

Shoppers today value authenticity above all - a shift that Zara seems to have embraced in their content strategy. The transition from staged high-fashion shots to featuring real people in relatable settings signifies a move from aspiration to accessibility, from perfection to genuineness. Brands adapting to this trend are excelling in the creator economy, catering to the current consumer demand for authenticity. #Authenticity #ContentStrategy #CreatorEconomy

The Abercrombie & Fitch Co. renaissance is real, especially this summer with their linen blend lines of simple but high quality staple pieces. The common exchange that I've had myself many times now; "Where's that dress from?" "Abercrombie!" "Really?!" The come back is not only happening in millennials closets across America, but also at the stock exchange 📈 "The Abercrombie brand, once an easy cultural punching bag, now brings in more revenue than it did when it dominated teen culture in the aughts. (Last year, sales reached $2.2 billion.) Its namesake parent company, which also includes the beachy teen retailer Hollister, is now the toast of Wall Street and a curious case study for business reporters. The stock is one of the best-performing of the last two years, with growth outpacing even AI-chip giant Nvidia." https://lnkd.in/e25BPzu6

Color psychology in branding is pivotal, shaping consumer perceptions and emotions. Red evokes passion and urgency (e.g., Coca-Cola), while blue signifies trust and professionalism (e.g., IBM). Green suggests growth and health (e.g., Starbucks), yellow exudes optimism (e.g., McDonald's), and orange combines energy with affordability (e.g., Nickelodeon). Purple denotes luxury (e.g., Cadbury), black embodies sophistication (e.g., Chanel), and white symbolizes purity (e.g., Apple). These color choices resonate with target audiences, effectively conveying brand personality and values. #brandpsychology, #branding, #colorpsychology, #marketingmaterial, #creativedesigner, #creativedesigning, #branddevelopment, #cocacola, #starbucks, #ferrari, #dell #ford, #wholefood, #branding

Abercrombie & Fitch's Recent Branding Transformation Each week, I delve into the branding changes of a fashion brand that has caught my eye. Today, I’m focusing on Abercrombie & Fitch's remarkable transformation. An article linked in the comments details how Abercrombie went from America’s most hated retailer in 2016 to a Gen Z favourite by 2019. This shift involved realigning its target customer and supply chain, aiming now at young professionals in their 20s rather than preppy teens. The brand has 'grown up' with its audience, showcasing sleek and sophisticated colour palettes and experimenting with interesting textures. Personally, Abercrombie brings back memories of trips to central London, where crowds queued for a photo with the topless model. It’s impressive to see such a heritage brand do a full 180, but can we ever fully move past its history and take the brand seriously? I rate the hustle and the transformation, but for me, it’s a no.  #BrandTransformation #FashionIndustry #GenZMarketing #RetailRevolution #BrandIdentity

Are you trying to figure out what to wear to Disney World in September? During this time of the year, summer is winding down, kids are getting ready to back to school for the year, and yet it’s still so hot you’re wearing shorts and flip-flops almost every day. It’s September, and honestly, packing for a trip to Disney in September can really make you feel puzzled. Will it be toasty outside? Will the nights be chilly? What in the World of Disney do you need to pack to be prepared? Get the full guide here: #DisneyWorld #DisneyParks #DisneyPackingList

I have seen many BEFORE/AFTERS over the last 2 years. But my mind is still blown, every time. Hey Tommy Hilfiger! Did you know your customers are already getting more out of their Tommy favorites? MENDED is here to fix and fit them. Why are you not part of it? 🚫If you (or anyone reading this) don't want the following, please DO NOT keep your customer's items in play 🚨 🤝 stay in touch with your customers longer 💸 create a new on-brand touchpoint after sale 🚨 extend the lifetime of products in line with regulations 🎁 extend the loyalty as customers come back and buy again 📈 unlock data, data and more data Jokes aside, thanks to our MENDED customers for trusting us with their favorite items. P.s.: Nany Trivita Kusuma, Celine Hoes Hummel, Marcia Hexspoor van Dormolen I built you a Demostore, let's chat? #circular #repair #alterations #resale #regulations #righttorepair #CSRD PVH Corp.

Starbucks' Logo Evolution : A Visual Rebranding Journey On their 40th anniversary in 2011, Starbucks rebranded. Again. 🎉 1. Dropped the text around the siren 2. Scrubbed the black as the background 3. Simplified it & rendered the siren in a green & white The update made ✅ 1. The logo more legible 2. Its distinct motif stand out 3. Synced with the brand’s aspiration to go beyond coffee The result was a fresher, sleeker & more approachable logo. Despite a decade having passed, the logo feels fresh and modern.💫🍃 If you want to rebrand, update your logo the right way. Our quick guide will help https://lnkd.in/eNzRdQ7 #BrandLoom #LogoDesign #LogoDesignServices #BrandingExperts #LogoInspiration #MarketingStrategy #MarketingForSmallBusiness #Rebranding #Starbucks

Of course it’s done with everyone’s knowledge. It’s common practice to add high-caloric waste to coal to meet the high energy demand of brick kilns. This happens not only in Cambodia, but also in Pakistan, Bangladesh and many other places. Specifically on the topic of Cambodia and garment waste being burnt in kilns, there was already an almost identical report by Greenpeace last year, and other scientific papers and various types of reports before that. So everyone knows, and surely the Heads of Sustainability of apparel brands are familiar with this matter. If not, they’d be either blind or dumb, or both. That said: Co-incineration of waste, including textile waste, in cement or brick kilns is not necessarily an unfavorable waste solution, details matter. Hence proper regulations and enforcement of these regulations are needed. This is in the hands of the respective governments. I wish brands were less reactive, and didn’t pretend they do not know things every time something is “unearthed” by media. Especially since in the background, the better brands have often been already working on solutions for years.

This post has me thinking a lot about customer experience and the role in building successful brands. There’s no doubt that “customer experience” has become a buzz word in recent, but I’m left wondering, do brands really care about it? As someone who has worked in the training industry for a while, I’ve seen many organizations invest in customer experience training for their employees. But is this a box-ticking, or are companies genuinely committed to creating meaningful experiences for their customers? I’d love to hear your thoughts on this – do you think brands truly care about customer experience, or is it just become another buzz word for training providers? Let’s start a conversation! 💬