In the latest episode of More Than Kibble, University of Guelph researchers Anna Kate Shoveller, Alexandra Rankovic, MSc, PhD, and Sydney Banton discuss the process of #petfood research and how academia works in collaboration with the #petfoodindustry to advance pet health and wellness. "As we see an increase in the global human population and pet population, we need to produce more food for them which means that we need to better understand nutrient requirements," Shoveller shared. "That's why my lab continues to pursue amino acid requirements." Listen to the full episode here: https://ow.ly/b5oC50Q9BNq OVCPetNutrition Ontario Veterinary College, University of Guelph

Exciting News for Pet Lovers and Sustainability Enthusiasts: The Incredible Potential of Black Soldier Fly Larvae Protein in Pet Food! #bsfl #bsf #insectprotein #entomology #petfood #petindustry #petfoodindustry #petparents #animalnutrition #animalhealth #sustainability #blacksoldierfly BSF Pet Products Development Pet Industry Digital Marketing

🐶 🐈 🐴 If you know me just a little bit, you know that animals are my weak spot. And I'm thrilled to see the pet health landscape evolving. ❗But with great growth comes great responsibility! In my opinion, pets should enjoy the same level of care and nutritional science that we do. And that also includes clinical testing! 🔬 I'm excited to be part of this transformative future for our trusted companions. Check out what Cosmo and I have to say about this emerging CPG category. #PetHealth #AnimalWellness #ScienceForward #PetCareInnovation #FurryFriends #CPG #petindustry

The digital revolution has found its next frontier: the petcare industry. IAMS™, a Mars Pet Care brand, is setting the pace with its groundbreaking service, PETconnect. If you are an investor, CXO, or decision-maker aiming to stay ahead in high-growth markets, take note. Why It's Big 🐾 Service Differentiation: In an era where vet services are commoditized, PETconnect disrupts by offering real-time, free consultations with experts. 🐾 Data-Driven Approach: The platform enables the collection of real-time data, opening doors for analytics and machine learning to customize pet nutrition. 🐾 Consumer Trust: Free services aren't just a marketing gimmick but a trust-building endeavor, enhancing long-term brand loyalty. Investor Insights 📊 Interested in data-driven models? This one’s for you. 📊Socially conscious? PETconnect aligns with broader wellness trends, making it an investment for the future. Bottom Line PETconnect is more than a service; it's a glimpse into the future of pet care—convenient, expert-led, and tech-driven. This model represents what the merging of technology and specialized knowledge can achieve. 💡 Reflection: How can such digital platforms be leveraged in other sectors you're invested in? Feel free to share your insights. Let's get the conversation started. Read More: https://lnkd.in/gqyz77kX Your feedback is invaluable to us. Kindly share, like, and comment to help us cater to your interests better. #IAMS #PETconnect #DigitalTransformation #Petcare #MarketUnwinded #InvestmentInsights #DisruptiveInnovation

Explore the Benefits of Gels and Pastes in Your Animal Nutraceutical Line with Vets Plus! At Vets Plus, we specialize in crafting and manufacturing high-quality animal nutraceuticals tailored to meet diverse needs. Two of our standout capabilities include the formulation of Gels and Pastes. These versatile delivery systems offer distinct advantages for your product line: 🔻 Precision Dosing: Gels and pastes allow for accurate dosing, ensuring animals receive the exact amount of nutrients they need for optimal health. 🔻 Enhanced Palatability: Our formulations are designed to be appealing to animals, encouraging easy administration without the stress. 🔻 Extended Stability: Gels and pastes provide a stable matrix for active ingredients, extending shelf life and maintaining efficacy throughout the product’s lifespan. 🔻 Versatility in Application: Ideal for various animal species, these formulations can be easily integrated into daily feeding routines. Incorporate gels and pastes into your nutraceutical line to enhance product appeal and functionality. With Vets Plus, discover how our expertise can elevate your offerings and meet the specific needs of your customers' beloved animals. 🔗 Learn more about our capabilities and how we can support your business goals! https://vetsplus.com #VetsPlus #AnimalHealth #Nutraceuticals #AnimalWellness #CDMO #Vetsplusinc

If you want to know more about the stability and viability of probiotic biosolutions in the context of pet food, treats and supplements - do join Marcial Guevara and me for this exciting webinar on April 18!