Precision’s Post

Rather than jumping headfirst into major rebranding initiatives, some companies may benefit by thinking smaller, said Fast Company. Major rebrands require significant investment, time, and resources that can be hard to justify in today’s economy. In many cases, incremental improvements to a brand’s critical components can be as impactful as a large refresh. The key to success is the business practice of continual optimization, which includes modernizing design elements, establishing motion identity guidelines, and empowering internal creative departments.

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Ready to soar above the competition? 🚀 Partner with a professional creative agency to transform your unique visions into impactful campaigns. From strategy to execution, we'll tailor solutions to suit your brand's personality and goals. Say goodbye to mediocrity and hello to innovation! 💼💡

A word to the wise: be very careful when making decisions to partner with or model yourself after agencies that rebrand before they’ve done the foundational work to carry out what they are advertising as their newly found innovation. If you are not putting people first, whether that be staff and/or the people you serve, the rebranding is nothing more than business as usual. How are you a partner in healing? #askbetterquestions #emotionaldepthmatters #cpsisstillcps #ckont #focusclarityhope #truthtelling

“Creating & Innovating: To the disrupters go the spoils.”-Heather Simmons, Reinventing Dell. An Inspirational Group of Quotes on Creativity & Innovation from the Far-Flung Global Headquarters of The Sarner's World of Innovative, Unconventional & Actionable Tips, Tools 'n WhatEver: "To develop and generate boundless creative energy that we may not even know we have, we would want to dig deep and learn all we can about being “Creative & Innovative. Creativity is thinking up new ideas and 'new ways'; Innovation is actualizing those new ideas and 'new ways'.”-Sarner B 100% “Those who have changed the universe have never done it by changing officials, but always by creatively & innovatively inspiring the people.”-Napoleon 98% (2% Tweaked by Sarner B) “The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions. The key in any situation is asking the right questions”-Anthony Jay 100% (2% Tweaked by Sarner B) “Creativity & Innovation is fostered by information gathered from new connections; from insights gained by journeys into other disciplines or places; from active, collegial networks and fluid, open boundaries. Innovation arises from ongoing circles of exchange, where information is not just accumulated or stored, but created. Knowledge is generated anew from connections that weren’t there before.”- Margaret J. Wheatley 98%, (2% Tweaked by Sarner B) "In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesperson.-David M. Ogilvy 98%, founder, Ogilvy & Mather advertising (2% Tweaked by Sarner B) “Creativity is all about connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize and rearrange new and old things.”-Steve Jobs 98% (2% Tweaked by Sarner B ) “The Power of Improvisation (In Life: https://bit.ly/42UQLpQ ) is about being true to ourselves and our visions. It enables us to be free from being perfect, being in control, thinking ahead, and second-guessing. It can feel like jumping into the abyss at first, but once you jump, fear turns into excitement, your imagination kicks in and, the fun begins.”-Linda Naiman 98% (2% Tweaked by Sarner B) “Creativity & Innovation is the act of duality that turns new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of a creative idea. If you have ideas, but don’t act on them, you are imaginative but not creative.” -Linda Naiman 100% (2% Tweaked by Sarner B)

Solving real business challenges through creative solutions 🧠 In my experience as a creative director and agency partner, I've learned that our most impactful work stems from truly understanding the core challenges businesses face. At Superconduct, we thrive when we’re brought into the heart of a business, allowing us to see beyond the surface and address the real issues at hand. Our recent work has addressed issues such as disconnects between internal operations and external perceptions, aligning customer perceptions with the business’s own vision, and elevating the brand to support higher-value work. We've also helped clients craft stronger brand narratives, shift brand focus due to strategic changes, and reinvent their brands in response to market shifts. As a creative partner, our role is to identify and understand these challenges. By doing so, we ensure that our creative solutions are not just aesthetically pleasing but are deeply aligned with commercial realities. This approach allows us to offer novel solutions that solve immediate problems but critically drive long-term success. It’s this deep integration and understanding that fuels our creativity and enables us to deliver exceptional value to our clients. I’d love to hear how other businesses approach their challenges and what role creative solutions have played. How has creative thinking helped drive your business success? #CreativeThinking #BrandInnovation #BusinessGrowth #BusinessChallenges #CreativeSolutions #BrandStrategy

Good briefs inspire solutions. They don't prescribe them. For brands and their marketers to get the best out of their agencies and creative partners, the problem has to be at the very centre of every brief and always proceed the suggested solution.

It can stifle their creativity and limit their potential. Creative people need freedom and autonomy to explore different possibilities and generate original ideas. If you impose your own vision or solution on them, you may miss out on their unique perspectives and insights. As one article puts it, "Innovation is driven neither by processes nor systems; it’s generated by human talent." #semicolon #advertising #marketing #creativeagency #createeveryday