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If milk gets bad, it becomes yogurt. Yogurt is more valuable than milk. If it gets even worse, it turns to cheese. Cheese is more valuable than yogurt. And if grape juice turns sour, it transforms into wine, which is even more expensive than grain juice. You are not bad because you made mistakes. Mistakes are the experiences that make you more valuable as a person. Christopher Columbus made a navigational error that made him discover America. Alexander Fleming’s mistake led him to invent Penicillin. Don’t let your mistakes get you down. It is not practice that makes perfect. It is mistakes we learn from that makes perfect. #candidates #recruitment #hiring #support #greenbanner

When your customers talk to you! 😍 We love a review and we make sure that we thank each and every customer or stockist who writes one for us. Reviews work on so many levels, they incentivise our sales and production teams (who doesn't love hearing that someone loves the Bar they personally made, thanks Jamie and Flori), or that they are so happy to find them in their local store or office pantry (thanks Ineke, Caroline and Kate). We also love to share these with current, and potential stockists to highlight just how much love there is for what we do, simple, super, organic snacks don't tell you tales, and do exactly what they say they will; Nourish you. We'd love to hear how you use your reviews 💡 #reviews #independentbusiness #naturalingredients #organicproducts #snacktime

At Honor Foods, we have three core values that we live by as a company. One of those values is "We Not Me." Director of Purchasing Rick D'Egidio says, "We Not Me means catering our buying decisions to the needs of our supplier and distributor Partners and not just what helps Honor Foods. It's stocking new items that drive a supplier's initiatives. It's consistently negotiating for better prices to keep our customers competitive and drive our supplier's growth. We have to think about what's important to our Partners and create a win/win for everyone." Stay tuned as we continue to share what our core values mean to our Team Members and how they impact our decisions and interactions with our Team Members, Partners, and Customers. #WeNotMe #CompanyCulture #SupplyChain

How might we align one's business vision with ever-changing market challenges? 💹 Whiskey distilleries are typically long-term investments, where your best products take four to eight years to mature before you see a return. So what do you do when everyone wants to buy your one-year-old whiskey because of its unique texture and flavor that one-year-old whiskies usually do not have? This is the challenge Switchgrass Spirits faces. Do you turn down short-term sales opportunities in favor of selling aged whiskey at higher margins later on? ⌛ Listen and find out how their vision and willingness to evolve over time helped them take advantage of this unique situation. 🎧

Celebrating Alexander Lofland with an interview on his time working on WYNK with the WHEREHOUSE BEVERAGE CO team. Alex has become an integral part of our Quality Assurance team. He's largely responsible for maintaining above average precision of dosing, carbonation, and flavor for optimal customer experience. We asked Alex a few questions about WYNK today, and the future of the brand: 𝐖𝐡𝐚𝐭'𝐬 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐭𝐡𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐖𝐘𝐍𝐊? My favorite thing about working for WYNK is the fact I get to travel around and see the infused beverage business from many angles.  I get to see how vastly different the markets are from state to state, and I get a better understanding of how the business works as a whole. I also get to meet a lot of cool people along the way. 𝐖𝐡𝐞𝐫𝐞 𝐝𝐨 𝐲𝐨𝐮 𝐬𝐞𝐞 𝐖𝐘𝐍𝐊 𝐠𝐨𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐟𝐢𝐯𝐞 𝐲𝐞𝐚𝐫𝐬? I see WYNK becoming one of the most successful infused beverage companies in the nation. With the addition of online sales to our already successful sales in the state markets, we are definitely one tough company to compete with. 𝐖𝐡𝐚𝐭'𝐬 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 𝐲𝐨𝐮 𝐥𝐨𝐯𝐞 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 𝐚𝐭 𝐖𝐘𝐍𝐊? My favorite thing about the work environment at WYNK is definitely the people I work with and their drive to succeed. Producing beverages for a quickly developing company rarely ever comes without setbacks or headaches. Trust me, we are no strangers to them. But every complication we’ve had has been met with determination and the refusal to fail. I've seen a lot of  people go great lengths here to ensure we can get the job done and I think that's what makes WYNK awesome to work for. 𝐖𝐡𝐚𝐭'𝐬 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐖𝐘𝐍𝐊 𝐟𝐥𝐚𝐯𝐨𝐫? I know it's not WYNK, but Berry Force Countdown all the way! 𝐖𝐡𝐚𝐭'𝐬 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐰𝐚𝐲 𝐭𝐨 𝐞𝐧𝐣𝐨𝐲 𝐖𝐘𝐍𝐊? Over ice with some good friends.

For over 15 years, DFIL has been delighting consumers with timeless classics like vanilla, chocolate, and mango. However, recognizing the adventurous spirit of the new generation of ice cream lovers, DFIL is committed to continuous innovation. Unveiling the story of DFIL's Secret Sauce – Continuous Innovation 🍦✨ Phase I: Consumer First DFIL's journey begins by understanding the needs and desires of its consumers. A dedicated team of consumer insight experts and R&D professionals delve into the depths of consumer taste buds through extensive surveys and focused discussions across generations. Phase II: Creating the Blueprints Armed with invaluable insights, DFIL hits the drawing board, focusing on incremental innovation in size, flavor, format, and brand. The goal is to offer consumers a new and magical experience with inventive flavors, variety, and products that take them on a journey into a magical wonderland of ice creams and frozen desserts. Phase III: Consumer Approval & Launch DFIL's world-class factories bring the blueprints to life with cutting-edge ice cream manufacturing machines. The innovation is then exposed to consumers, gathering feedback to ensure alignment with their expectations. The true moment of delight is when DFIL's innovation becomes the most preferred choice for consumers, reflecting the success of the team's efforts. DFIL's secret sauce lies in the fusion of consumer-centricity, creativity, and state-of-the-art manufacturing, ensuring that each innovation becomes a magical and preferred treat for ice cream enthusiasts. 🌈🍨 #DFIL #CreamBell #InnovationMagic #IceCreamJoy

Thrilled to use my expertise as a Senior Strategist at R/GA to talk about the cultural phenomenon that is the pumpkin spice latte with the New York Times! I explored the history of the PSL, its overall impact, and why it's so darn popular. If you're interested in learning more about this iconic fall drink, be sure to check out the article!

We thought it was high time we addressed the question of why we only source coffee from women-owned coffee farms. Finding new & interesting blow-your-mind coffees is a fun task. We get lists of 1000s of coffees that have been harvested seasonally. If you ask for those coffees that have been grown on farms owned or majority-owned by women, that lists shrinks down very quickly indeed! As a company that knows a little bit about what it feels like to look different from most people in your industry, representation is important to us. We're not anti-men (that'd be a logistical nightmare) we're just wanting to help highlight the imbalance of the playing field 👍 So yeah, one day we're hoping that ownership of coffee farms will be more equal, but until that day we will carry on with our sourcing strategy ☕🙏 Big shout out to all our importers who have put up with our endless sourcing questions so far: DRWakefield Mercanta Ltd. CATA EXPORT Royalty Specialty Coffees