Founder & CEO of award-winning B2B Adtech PR Agency, The Digital Voice™ / Advisor to UKSAFC.org / Co-host of podcast Off Record, On Point / Co-founder of DLL & SPILL / Campaign 40 over 40 Award Winner 2023
That's a wrap for Amsterdam / IBC 2023 London & Singapore showcasing Hoppr's novel approach to bridging Advertising's great divide between Linnear ~ Connected / Advanced Television.
The level engagement we enjoyed was testament to the massive effort the team has applied over the last 6 months focusing on research, planning, execution and drllling down on every element of what we do, actually listening to what advertisers, buyers, brands, agencies and network operators were telling us, the level of alignment we heard was heartening, we then embraced a content / user first approach to deliver what we were being told, one of the hardest tasks was to hone in on ‘who is the user’, unsurprisingly they all are, and there in lies the challenge and the reward, and experiencing the level traction extend to us would more than suggest we’ve ticked many of those boxes
#connectedtv#programmaticadvertising#digitalmarketing#advertising
In a chaotic time for the overall industry, there are pockets of good news happening locally.
Hearing some of that positivity might brighten your perspective:
• Central European Media Enterprises (CME) is planning to launch its own FAST channels, with a twist. FAST is typically on-demand, but CME wants to stream niche content live on the internet.
• Mexican wrestler, Canelo Alvarez, signed a deal with TV Azteca to make his fights available for free in his home country.
• RTL's Fremantle in London agreed to buy Asacha Media Group, one part of a plan to double its global video production business.
• In Germany, RTL Deutschland and ProSiebenSat.1 partnered to run ad campaigns on each other’s platforms and localize their country’s market further.
Maybe it’s the optimist in me, but it’s not all dark spots. The boat is slowly righting itself.
If you heard some good news I missed, drop it below! Let’s get a feel-good thread going.
#media#entertainment#latinamerica#emea
Ryan's quick scans are fascinating, serving as launching pads for much-needed mental workouts.
Recently, I've embraced the idea that we're in an era of 'sharpening.' Humanity can not only keep pace with technology but also steer it for our collective benefit. We can become stronger, better, and faster. (A nod to pop culture here.)
As a fan of social media comment sections—this is where the action is and hilarity often ensues— however I've noticed a decline in quality. These spaces increasingly operate in bubbles of worn-out tropes, stereotypes, gaslighting memes, and predictable statements. While occasionally entertaining, it's become, quite frankly, boring. Ryan's daily scans are a breath of fresh air, offering breadcrumbs and license to explore new subjects and perspectives.
These scans have become inputs for my AI-powered mental workouts. AI serves as my 'whetstone'—an adversary to test wits against and a learning companion that pushes me beyond my limits.
With AI, I’m able to transform curiosity into a high-stakes game of mental competition. It’s me against the collective wisdom of AI. I’m able to break convention, challenge my thinking, and become more informed about adjacent and divergent concepts. This ultimately benefits and accelerates my ability to scale innovation and problem-solving.
In conclusion, I challenge you: Pick a topic from the scan and embark on your own mental workout. Future comment sections will thank you for it. Check out Ryan Pearson for more scans. #gaminginnovation#AI#competitivethinking#thinkingasasport
Very interesting discussion between LoopMe and Warner Bros. Discovery for everyone looking to learn about how to measure their ad campaigns without relying on cookies or panels.
Here are my takeaways from the discussion. Feel free to watch the full discussion here https://lnkd.in/e22NB9uV
📊 Proving Efficacy Matters: Demonstrating the value of ads on a new platform is essential. The ability to showcase the efficacy and impact of ad campaigns to advertisers is a transformative endeavor thanks to LoopMe's Ad Tech.
🤝 Partnerships with Experts: LoopMe has been the key to unlocking accurate and meaningful measurement results, such as recall, consideration, message association, purchase intent, and many more.
📈 From Impressions to Outcomes: The transition from traditional metrics to outcome-based selling is on the horizon. As predictive AI and technology make their mark, the focus is shifting towards guaranteed outcomes that speak volumes to advertisers.
🌟 Power of the Premium Environment: HBO Max's engaging content offers a pristine environment for ads to shine. LoopMe's findings revealed that ads in this premium setting not only stand out but also drive significant resonance among viewers.
🔑 Standardization and Context: Through standardized measurement approaches and context-rich results, LoopMe is driving greater relevance and accuracy in its measurement data.
🔍 Data-Backed Planning: With insights obtained from extensive measurement efforts, media publishers are poised to optimize ad placements, prioritize formats, and tailor advertising strategies for maximum impact.
As the streaming landscape continues to evolve, these insights offer a roadmap to media publishers aiming to excel in the competitive advertising arena. Let's drive the conversation forward and reshape the future of advertising effectiveness in the streaming age! 💪
What are your thoughts about it?
#StreamingPlatform#AdvertisingEffectiveness#MediaPublishing#DataDrivenInsights#OutcomeBasedSelling#StreamingEvolution#AIandTechnology#PremiumContent#MediaStrategy#DigitalAdvertising#AdMetrics#InnovationInTheMaking#loopMe
What are you currently watching?
During happy hour last week, we were talking about shows and movies we’ve seen lately.
Would you believe me if I told you amongst the four of us in a group, none of us had watched the same thing…
Fragmentation is at an all time high; especially when it comes to viewership. However, live sporting events is one of the few areas left on TV and streaming that (most people) come together to experience at the same time.
Live sports is a huge opportunity to reach often fragmented segements in one place and the social buzz that solid creative work at one of these events can generate can be monumental.
After all, what’s better than advertising? Free advertising 😉 and with live sports earned media can be worth up to millions of dollars 💵
#outlook2024#digitalmarketingDigital Surgeons
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Image of John Halley, president of Paramount Advertising and Mary Ann Reilly Senior Vice President, Head of North America Marketing at Visa during a panel on how broadcast networks are delivering live special events with brands at the core.
The Super Bowl.
The event in which everything is at stake: the title of world champions of American Football and… the return of investment on millions of dollars for advertising.
$7 million for 30 seconds, to be precise.
The hype around the commercials during the event is as big, if not bigger than the game itself.
Throughout the years, the expensive slots presented some of the most creative ads in history. But besides brand awareness, what impact does it have on the business?
David F. Carr analyzed this question using Similarweb Digital Data in this piece: https://lnkd.in/g97WPsxuBooking.com, The Walt Disney Company, McDonald's, T-Mobile
Warner Bros. Discovery Sports and CNN International are creating a marketplace for sports and political ad dollars.
Sometimes, what’s old is new again. Warner Bros. Discovery seems to think so, as it has turned to programmatic guaranteed in its latest attempt to capture more ad dollars. These types of deals form the backbone of a new marketplace called WBD Connect, which consolidates ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe.
Read more: https://buff.ly/4baN6aQ
With $1.2 billion in TV-video advertising already sold for the Paris Olympics, NBCUniversal is on track to reel in record revenue for the event, with less than four months to go before it begins. The previous record of $1.25 billion was set by the 2020 Tokyo Summer Olympics, which was held a year later due to the COVID-19 pandemic. Major category ad-revenue gains for this event are coming from marketers including non-alcoholic beverage brands, consumer packaged goods, financial services, retail and entertainment, according to Dan Lovinger, president of Olympic/paralympic partnerships at NBCUniversal. Media Post has more. https://bit.ly/3Ug4GnH#TopTakes
Great team experience 🙌 and even better meetings. So much commitment for POSSIBLE 2025