Positive Planet’s Post

1. Why is it important to communicate sustainability? Communicating your sustainability initiatives is crucial for several reasons. Primarily, it creates a drive to do more, both within your organization and in society at large. Leading companies accelerate and inspire change across other businesses, politics, and social development. However, for this to be trustworthy, it’s essential that your company genuinely does what you claim to do. 2. How will the EU Green Claims Directive help prevent greenwashing? Green Claims will increase the demands on companies to substantiate their sustainability claims, ensuring that what they communicate is accurate. Currently, over 50% of sustainability claims within the EU are considered greenwashing. This new legislation aims to enhance the authenticity of sustainability communications, thereby increasing credibility and trust. 3. How can a validation of your sustainability communication support brand strategy? When a company’s sustainability claims and communication are validated, it strengthens brand story and reputation as a responsible and transformative leader. For many consumers, sustainability is a key consideration, and robust sustainability efforts can positively impact your brand. #Sustainability #Hållbarhet #GreenClaims #GreenClaimsDirective #Greenwashing #Strategy

In today's #ESG week insight we encourage you to join us for our Feb 6 webinar to hear what sustainability means to today's consumers, which brands are leading the way as it relates to sustainable packaging, and tips to transform packaging appeal. https://lnkd.in/dncfvKxB

In today's #ESG week insight we encourage you to join us for our Feb 6 webinar to hear what sustainability means to today's consumers, which brands are leading the way as it relates to sustainable packaging, and tips to transform packaging appeal. https://lnkd.in/gwwYX6pp

In today's #ESG week insight we encourage you to join us for our Feb 6 webinar to hear what sustainability means to today's consumers, which brands are leading the way as it relates to sustainable packaging, and tips to transform packaging appeal. https://lnkd.in/eWzFmDQR

In today's #ESG week insight we encourage you to join us for our Feb 6 webinar to hear what sustainability means to today's consumers, which brands are leading the way as it relates to sustainable packaging, and tips to transform packaging appeal. https://lnkd.in/eF-pVqfz

It is safe to say that the many many sustainability labels out there can be confusing! 🤔 In fact, in a study from 2018, 1/3 of Danes found it difficult to differentiate between independent and non-independent sustainability labels, for instance company labels not controlled by a third party. No wonder! With more and more focus on sustainability, we not only had to know official, independent sustainability labels from third parties but also new and increasingly inventive labels from mostly well-meaning companies. However, now that the Empowering Consumers directive has been adopted, it’s time to say goodbye to sustainability labels that aren’t based on a certification scheme or not established by public authorities. Maybe you need to go through your communication to check your sustainability labels? 🔎 #sustainability #sustainabilitylabels #empoweringconsumers #ESG Source: https://lnkd.in/dWSHPQUU

In today's #ESG week insight we encourage you to join us for our Feb 6 webinar to hear what sustainability means to today's consumers, which brands are leading the way as it relates to sustainable packaging, and tips to transform packaging appeal. https://lnkd.in/e_wDcYWg

In today's #ESG week insight we encourage you to join us for our Feb 6 webinar to hear what sustainability means to today's consumers, which brands are leading the way as it relates to sustainable packaging, and tips to transform packaging appeal. https://lnkd.in/e44hmXeV

In today's #ESG week insight we encourage you to join us for our Feb 6 webinar to hear what sustainability means to today's consumers, which brands are leading the way as it relates to sustainable packaging, and tips to transform packaging appeal. https://lnkd.in/g-CpAC-W

Today's consumers are increasingly sensitive and attentive to sustainability when choosing a product or service. In some cases, this preference can be more important than the purchase price. And this is not a passing trend but a change that is here to stay. By aligning themselves with today's discerning consumer values, companies can not only stay relevant but also lead the way in a market that increasingly values sustainability alongside quality and price. How do companies innovate and become sustainable at the same time? On DeltalogiX, you will find 4 aspects to consider in order to innovate responsibly ▶️ https://buff.ly/3fi38oF #green #sustainability #esg #StrategicSustainabilityPlan