PM.Haze (People's Movement to Stop Haze)’s Post

Our previous post seemed pretty gloomy as we highlighted the hindrances to sustainable consumption. So how do we resolve this conundrum? Well, we conducted a comparative study of two case studies to observe which promotes a more sustainable consumption behaviour. One was the ‘Healthier choice’ label by the Health Promotion Board (HPB) and the other was the ‘Nutri-Grade’ label by the Ministry of Health. We found that the latter was more successful as it greatly altered both consumer and manufacturer behaviour. Three significant findings were gleaned from the study. Firstly, Nutri-Grade employed a ranking system which was more effective in communicating the benefits of choosing the higher grade products over the lower grade ones. This could be further ameliorated through simple labelling to convey the message more easily. Secondly, both case studies were resource-intensive pertaining to engaging food products and beverage manufacturers, especially given the enormous amount of producers in the market. Thirdly, there was generally a period of 2 years before manufacturers could enact the necessary changes to their products, as seen in how manufacturers labelled their products with the Nutri-Grade marks since October 2019, way before the implementation dates. However, there lies limitations with these initiatives. Firstly, the lack of progress report publication makes it difficult to evaluate the actual effectiveness of the subsidy in influencing consumer demands, as seen in the Healthier Choice scheme. Secondly, the reliance of businesses on financial incentives may not see lasting behavioural changes in the producers as they might be driven by monetary reasons instead of sustainability. Thirdly, building on the second point, financial incentives may not be the biggest factor in nuancing businesses’ to adopt these initiatives, as seen in how Nutri-Grade was successful despite being low cost. Consumer understanding is still ultimately the bridging factor between sustainable consumerism and sustainable products, which seems to be lacking in the society now. Spread the awareness among your consumer audience, and your role as consumers yourselves! We all have a part to play in the transition to more sustainable consumption. Take a look at our work on https://www.pmhaze.org/ to find out how we are a part of aiding that transition at various levels along the supply chain. #haze #sghaze #singapore #sustainability #elnino #peatland #peatlandrestoration #climatechange #environment #sustainablepalmoil #RSPO #CSPO #hazefreefoodstand

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