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New Post: Essential Qualities to Look for When Hiring a Marketing Executive -In today’s dynamic business landscape, the role of a marketing executive in Boston has become increasingly vital. With the rapid evolution of digital platforms, shifting consumer behaviors, and fierce competition, the right marketing leader can make a substantial difference in a company’s success. However, finding the perfect candidate for this crucial position requires more than just a glance at their resume. To ensure you’re bringing aboard the best talent, here are some top qualities to look for when hiring a marketing executive: 1. Strategic Vision: A top-notch marketing executive should possess a strategic mindset, capable of seeing the big picture […] https://lnkd.in/dNagux9p

New Post: Essential Qualities to Look for When Hiring a Marketing Executive -In today’s dynamic business landscape, the role of a marketing executive in Boston has become increasingly vital. With the rapid evolution of digital platforms, shifting consumer behaviors, and fierce competition, the right marketing leader can make a substantial difference in a company’s success. However, finding the perfect candidate for this crucial position requires more than just a glance at their resume. To ensure you’re bringing aboard the best talent, here are some top qualities to look for when hiring a marketing executive: 1. Strategic Vision: A top-notch marketing executive should possess a strategic mindset, capable of seeing the big picture […] https://lnkd.in/exuStVwW

The biggest network of digital talent I know off in the western world. To those business owners or executives who are sick of being tech blagged. This is the place where you can stop that from happening.

We're #hiring a Communications Director! Are you experienced in communications, community building and love organizing events & parties?!? Check out the link below to learn more about joining our team!

Interested in Digital and communication?

In case you are interested

Ever heard of an employer doing this?   One of my clients reached out asking that we update the job description for an employee.   Let’s call her Mary.   Mary had been a Marketing Coordinator for a few years.   But now… she was becoming an Administrative Assistant.   Comp, benefits, all the same.   Role?   Completely different.   I asked our client:   “How does Mary feel about the change?”   They responded:   “She doesn’t know yet. We’ll tell her next week.”   ... 😯   (I know Mary quite well, and she LOVES marketing…)   “We don’t need a Marketing Coordinator anymore. We need an assistant. She’s good at it. It’s not an option.”   The hard truth is that as a business owner, you need to make decisions that align with the best interest of your organization.   However…   Changing the fundamental terms of an employee's job description can create serious issues for your business. Also:   How do you expect the rest of the staff to feel knowing this happened to their comrade?   The truth is, I’ve had to deal with this on many occasions.   For business owners, moves like these are tough but often necessary.   But there's a line between treating your team like humans rather than just workers. The solution? Transparency and empathy. Handling your team with transparency and empathy will ensure that team members feel valued and respected. Mary's abrupt job role change is not just about her. It's about the culture and communication within the entire organization. The decisions we make as leaders have ripple effects impacting morale, trust, and the overall health of the team.

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When change happens, there is a lot of "new" - new perspectives, new people, new outcomes. Managing changes through effective communication is the key of any transformation. If you are curious and open, check our opening in the comments or get in touch if you have questions!

#hiring Brand and Communications Lead - Global Markets, Allentown, United States, fulltime #jobs #jobseekers #careers #Allentownjobs #Pennsylvaniajobs #SalesMarketing #corptocorp #c2c #corp2corp #contractjobs #contractor #contractwork Apply: https://lnkd.in/dVJNjKtz Job Title: Brand and Communications Lead - Global Markets Location: Greater Allentown-PA Area Position: Full-Time Reports To: Head of Marketing and InnovationsVaco Staffing is handling a confidential search on behalf of a Global Manufacturing Company. Overview: We're seeking a dynamic individual who embodies the essence of our brand, both internally and externally. The ideal candidate will serve as an ambassador, pioneering our global marketing and communications strategy. You'll be driving our online presence into new horizons and ensuring that we set the benchmark in digital marketing. Roles & Responsibilities:Architect and revamp our marketing communications framework, capitalizing on digital realms we've yet to explore.Be the heart of our brand, fostering a unified and spirited culture internally while positioning us as industry leaders externally.Spearhead our online footprint through proficient management of digital platforms including social media and our corporate website. This includes SEO optimization and collaboration with external partners.Analyze competitors' digital strategies, ensuring we remain a step ahead.Oversee all communication materials: press releases, product announcements, case studies, and new product introductions.Generate a monthly digital performance dashboard. Your insight will guide us: analyzing website and social media traffic, and aligning findings with our CRM.Refresh marketing materials, liaising with external designers to ensure a consistent and potent brand message.Harness and oversee marketing tools, ensuring timely and effective campaigns.Safeguard our brand identity by orchestrating trademark activities.Champion our unified brand vision, ensuring consistency across all branches and initiatives.Qualifications:A degree in Marketing, Management, Communications, or a related field.3-5 years of relevant experience. Portfolios or work samples preferred.Strong grasp of digital marketing aspects including SEO, email campaigns, and analytics tools.Excellent communication and interpersonal skills.Self-driven and organized. A self-starter who thrives in collaborative environments.Proficiency in MS Office suite.Working Conditions: The role demands occasional overnight travels and potentially extended hours. Key Competencies:Analytical ThinkingComputer ProficiencyConflict ResolutionEvaluationFlexibilityEthicsInterpersonal SkillsCredibilityProblem SolvingThoroughnessSalary: $80-100K Base Salary, plus 15% discretionary bonus Note: Responsibilities might expand or shift according to business needs. This role is pivotal in enhancing our digital footprint and driving