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What can we learn from Costco and Wawa? Let's delve into the strategies of Costco and Wawa, two rising stars in the retail media space. While both have a strong online presence, their true strength lies in creating remarkable in-store experiences that captivate consumers and introduce them to new products. Key takeaways from our latest analysis ⬇ - Costco’s and Wawa's brick-and-mortar visit growth positions their stores as ideal platforms for effective retail media engagement. - Both Costco and Wawa enjoy higher loyalty rates and longer in-store visit duration than key competitors. - Costco's visit dominance in the Western U.S. and in other major population centers offers prospective partners access to consumers across a broad range of key markets. - Wawa's focused expansion in Miami, diversifying its visitor base, positions the c-store as a promising new player in the retail media landscape. - Understanding local nuances is pivotal for both retail media advertisers and providers. Dive deeper into these insights by checking out the full report linked below in the comments. #retail #media #advertising

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Dan Mahoney

Helping investors pick winners and avoid blow ups - learn more @ Placer.ai

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