Gain valuable insights on shopping habits and promotion preferences! Which are the most distributed and redeemed promotion types? What promotion variables are trending? It’s all in this whitepaper, available right now. https://bit.ly/4aYWBc7 #Grocery #ConsumerBehavior

Small Steps Build Momentum: When we take small steps toward our goals, we build momentum that can help us achieve more significant progress over time. Each small step we take can give us the motivation and energy we need to take the next step, and before we know it, we've made significant progress. #reward #target #milestone #flagship #stores #Grocery #Gamechanger

Let the countdown begin to #Groceryshop2023 in Las Vegas - Let's meet up and talk about how Epsilon & CitrusAd can help maximize your #retailmedia outcomes. Add your name in the comments or message me to set up some time to connect.

My last podcast I talked about the latest issue about Aldi, which I love. Even though I have spent fifty years in restaurants. I have had experience in Local food and grocery stores. The important fact is there are parallels in Grocery and they are become masters of many types of food service. Very important to find and sign up for this trade journal. Michael Kinney owner of Savory Advisor podcast!

YETI charges 5-10X what an Igloo costs. How do they do it? First, Yeti took a commoditized category, which was focused almost exclusively on utility and they created a unique brand. Bombas (socks) and Welly (adhesive bandages) have taken a similar approach. Second, they focused on a very specific target market and they showed up where that audience would be, even if that meant stepping outside of bigger, more traditional retail outlets. With a price tag of $300, they knew they weren't targeting the average consumer (e.g. people buying Igloos and other $30 coolers), so they started out at specialty sporting goods stores like Cabelas and Bass Pro Shops, and they went to trade shows, where they got their coolers in front of hard core fishing and hunting enthusiasts. Then, once they had built a reputation among their hardcore consumers, they expanded to the next concentric circle of potential customers - weekend hunters, campers, and travelers. With great reviews, strong social media, and word of mouth referrals, they advanced to the third concentric circle, becoming a badge of coolness for people at tailgates, picnics, and parties. Since then, Yeti has expanded to other product formats - soft coolers, ramblers, cocktail shakers, and more, all with a strong customizable gifting component, which is a really big deal. Because if something can easily become a more personalized gift, people will often pay more for it. But it all began with understanding who their core customers were and showing up where those customers would be. Do you know who YOUR core customers are and are you showing up where they get together? What are some other brands who have taken a similar approach? Let me know in the comments below. #branding #strategy #insights #research #Yeti

Holy smokes! Marsh & Mihaly Marketing Group just hit a major milestone - 4 years in the biz! And you better believe we've been rocking some seriously fun outfits along the way. From glamorous nights out to epic Halloween bashes and festive Christmas parties, we’re all-in when it come to our clients - socks, wigs, wings, you name it! We never miss a chance to dress to impress (or surprise!). We're super stoked about what we do and even more pumped about the awesome clients we get to work with. We work hard and play hard! #cheersto4years #celebrating4 #marshandmihalymarketing #smallbusiness #digitalmarketing #DrippingSprings #marketing #localmarketing #digitalmarketing #communityrelations #publicrelations #dstx #advertising #branding #localSEO

Steph Curry's advice is still ringing loud and clear today. One thing that he said that really resonated with me is to trust in the process. As an operations person, I don't know how this wasn't my mantra prior to today Anyway, I am trusting in my process. My process is to practice, practice, and more practice. So here I am practicing for my very first #sfmercantile hosted by the @goodfoodfdn and to possibly target my ideal buyers. This is not pretty setup. But that's not the point. The point is to find out what I'm missing in terms of marketing material, setup equipment or other stuff. Video of setting my mockup table in my garage. By the way gift basket buyers, local artisanal shop buyers visit SF Mercantile and you can sample our products. #trustintheprocess

🎉 Customer Success Story: Transforming Residential Sales with Warpig BBQ 🎉 Our journey with Warpig BBQ started with a bold step – offering our services for free to kickstart momentum. This decision sparked a fruitful partnership, where innovation and ambition drove remarkable results. Together, with Warpig BBQ, we revolutionized residential sales and boosted brand awareness through targeted social media and marketing campaigns. Our collaboration navigated challenges, seized opportunities, and explored new digital territories. As 2024 heats up, our commitment to this partnership remains steadfast. We're gearing up to unveil cutting-edge strategies aimed at propelling Warpig BBQ to greater heights, locally and nationally. In conclusion, this journey is just beginning. Together, we're pushing boundaries, exploring new horizons, and refining our successes. Stay tuned, for the best is yet to come! #CustomerSuccess #Partnership #Innovation #Collaboration #SocialMediaMarketing #GrowthMindset 🚀