PJX Media’s Post

The Professional Women's Hockey League (PWHL) recently launched with a bang, harnessing both traditional and modern media channels to generate significant buzz. Audiences flocked to stadiums and digital platforms alike, eager to witness this groundbreaking moment in women's sports. Yet, amidst this successful launch, a crucial element was overlooked - the power of team names. Emotional Connection: Team names are more than just labels; they're vessels of emotional resonance and identity. By not having these names ready, the PWHL missed an opportunity to deepen the fans' emotional investment and loyalty from the outset. Merchandising Potential: Sports merchandise is a tangible connection between fans and their beloved teams. The absence of team names meant lost revenue in merchandise sales - a critical stream in the sports industry. Brand Visibility: Recognizable team merchandise worn in public acts as a moving billboard. Without distinctive team names, the PWHL lost out on this organic, widespread brand exposure. While the PWHL's launch was indeed a success, the absence of team names at the season's start left significant brand equity and emotional engagement opportunities unexploited. Watch out for a detailed article on this topic coming soon, where we will dive deeper into sports leagues' branding strategies and potential. #pwhl #buzz #sportsbranding

Engage Your Fans in a New Way: The "Team" Challenge by Fanzeal ⚽️ Looking for innovative ways to boost fan engagement and loyalty? Look no further than Fanzeal! Our "Team" challenge empowers fans to assemble their dream teams and unlock exclusive rewards, offering an exciting new avenue for their passion. It's just one example of how Fanzeal helps clubs like VfB Stuttgart forge deeper connections with their supporters. Don't miss out on this opportunity to: •Revolutionize your fan experience: Engage fans in a gamified and interactive way. •Drive deeper loyalty: Foster stronger connections with your supporters. •Unlock new revenue streams: Leverage innovative fan engagement strategies to explore additional income opportunities. Contact Fanzeal today to learn how we can tailor a program specific to your club's needs. #Fanzeal #VfBStuttgart #FutureOfFanEngagement #PoweredByChromia

Everywhere I look I'm seeing Stanley cups... 🥤 🤯 This story fascinates me, a brand that has been around for over a century, thriving on the back of an incredibly well executed marketing pivot. Here's how they did it: ✴ Switched their audience from workmen & outdoorsy people to women. ✴ Released 9 new colours, signaling a HUGE brand identity shift. ✴ Embracing the benefits of social media, with over 7BILLION views on TikTok via the hashtag #stanleycup ✴ Establishing waitlists of up to 30,000 customers for new product releases. ✴ Presenting a more sustainable way to drink water, compared to traditional 'throw away' plastic water bottles. And the results speak for themselves... ⬆ Year over year sales have increased by 275%. ⬆ U.S. sales are up 751% year to date, and the products are flying off the shelves just as quickly as they come in. As I look around the THG office, these Stanley cups are essentially an advert sitting on my colleagues desk, 9 hours a day. You can't wear the same branded designer t-shirt every day, but you can use the same water bottle. What a marketing tool! 💡 Hats off to Stanley 1913. Is there a better example of a successful marketing strategy shift in recent times? #marketingstrategy #brandidentityshift #socialmediainfluencers #businessadaptation #brandhistory #stanley1913

Brands that not only understand their audience, but also act in a way to make their life better. That is true Empathy. Here is a powerful example of empathy in action! By understanding the mobility challenges faced by job seekers in isolated communities, Renault provides a tangible solution that empowers individuals and strengthens communities. This goes beyond traditional ESG efforts, demonstrating a deep understanding of the real needs of the brand’s target audience. #ESG #BrandPurpose #Targeting #Marketing

🚗 🎯 Here is a powerful example of empathy in action! By understanding the mobility challenges faced by job seekers in isolated communities, Renault provides a tangible solution that empowers individuals and strengthens communities. This goes beyond traditional ESG efforts, demonstrating a deep understanding of the real needs of the brand’s target audience. #ESG #BrandPurpose #Targeting #Marketing

Loyalty Programs vs. FIFA Women's World Cup 2023 - Engaging Audiences Everywhere 🏆⚽️ In the dynamic realm of business and the realm of sports, the underlying theme of cultivating loyalty and engagement remains unmistakable. 🔵 1. The Power of Engagement: From that enticing aroma of your favorite coffee brand to the collective gasps and euphoria of a football goal, the allure of engagement keeps us coming back for more. Whether it's a free cup or a heart-stopping match, it's the thrill of engagement that guarantees our return. 🟢 2. The Importance of Inclusivity: Just as modern loyalty programs embrace diverse customer preferences, the FIFA Women's World Cup stands as a beacon for inclusivity, uniting fans from every demographic background. In business and sports alike, inclusivity bridges the gap to a more connected audience. 🔵 3. Evolving with Time and FeedbackLoyalty programs and FIFA alike understand the significance of evolution based on feedback. Whether it's refining rewards or adapting technology, iteration fueled by feedback is key to sustained success. 🟢 4. Celebrating Milestones and Success: From your brand-versary email to the jubilation of a player's 100th cap, celebrating milestones strengthens connections. Both loyalty programs and the Women's World Cup understand the power of marking these moments. 🔵 5. The Role of Ambassadors: Just as iconic athletes endorse loyalty programs, players like Sam Kerr transcend sports, becoming ambassadors that inspire and deepen connections. A trusted face or voice amplifies impact and builds trust in any program or event. 🔗 At their core, loyalty programs and the FIFA Women's World Cup create experiences that resonate, foster loyalty, and build lifelong affiliations. As businesses, let's remember that the pitch and the store aren't so different. #FIFAWWC2023 #Motivforce #B2B 👉 Read the full blog post here: https://lnkd.in/dMgXicnM

Football Australia has stated that the recent FIFA Women's World Cup 2023™ tournament saw a spike in fan engagement, with almost 2 million fans attending matches, 500,000 over initial targets and projections. 747,000 visitors at FIFA Fan Festivals. Stadiums have been full at the FIFA Women's World Cup 2023™, with Stadium occupancy of over 84% across Australia and New Zealand. This type of #engagement is the goal (see what I did there) of most loyalty programs. Are there other learning from the tournament and #loyalty programs? We highlight 5 of them in our latest post. #fwwc2023 #loyaltyprograms

📣 Calling All Marketers… Don’t Miss #OnCon2023! 🌟 Exciting news, fellow marketers! Richard Honiball, EVP / Global Chief Merchandising & Marketing Officer at NAVY EXCHANGE SERVICE COMMAND (NEXCOM), will be sharing his expertise on "Connecting with Customers Through Experiential Marketing" at #OnCon2023. This is an incredible opportunity to gain valuable insights and enhance your skills in a collaborative environment. Get ready for an electrifying session! 🔥💼💡 📅 Mark your calendars for October 23rd and 24th, from 11am to 4pm ET. You won't want to miss a minute of this virtual summit. 📊 Did you know that according to a recent study, 74% of consumers said they are more likely to buy products or services from a brand that provides a unique and memorable experience? Experiential marketing is the key to creating those unforgettable moments that leave a lasting impression on your customers! ✔️ Don't wait! Act now and secure your spot to ensure you don't miss out on this exclusive opportunity. Spaces are limited, so register today at: https://buff.ly/3CgPE80. 📢 Do you know a colleague who would be thrilled to dive into this topic? Give them a shoutout by tagging them below and let them join in on the excitement! #OnCon2023 #EmployeeExperience #InteractiveDiscussion #Marketing #CMO #VirtualSummit #CuttingEdgeInsights #ExecutiveRoundtable

Happy Friday! Time for our weekly headline roundup #FridayFive 🗞️ 1. “We covered our name so hers can be seen.” Molson Coors Beverage Company and PWHL’s new #IWD initiative aims to bring more visibility to talented women’s hockey professionals. Toronto Sun has the video: https://lnkd.in/gcyEZs65 2. Progressive Grocer reports on ALDI USA’s growing presence—and has the scoop about the grocer’s recently announced plans to open 800 new stores in the next 5 years: https://lnkd.in/ebtb2Wgq 3. According to Gallup, women with children are more than 2x as likely to have had to decline or delay a promotion because of family obligations. Here are 4 ways to rethink career trajectories and leadership role structures so you can break barriers in your workplace: https://lnkd.in/dd9YXVnz 4. Our very own JD Dillon was featured on Sponge's podcast, detailing his experience enabling frontline workers and what he’s learned over a 20-year career in L&D: https://lnkd.in/eRSxkqVe 5. Women of Influence recognizes 25 women leaders who pushed boundaries this year by driving meaningful progress and inspiring change in business and society. Meet the 2024 Top 25 Women of Influence: https://lnkd.in/gyUsqa5q

⭐ Team Member Tuesday ⭐ Highlighting those members in our Team who play an important part in helping drive us forward. Tanya works as part of our Marketing team in Brackley, leading the research and analytics function. She supports our Partnerships team to ensure we have a comprehensive understanding of our partners’ objectives. Tanya is responsible for providing insights into the growth and development of the Formula 1 audiences, the impact of the partnership on various partner KPIs and whether the objectives set by the partners for the course of their sponsorship have been met. Tanya also gets stuck into the data shared by Formula 1’s Fan Voice platform. This is particularly helpful for testing and understanding different topics and ideas within our fan base. “There is a lot to cover, but there are a lot of opportunities,” says Tanya, who remarks that the importance of insights and analytics for the wider marketing, commercial, and communications teams has increased in the last 18 months. The work Tanya does is vital in allowing us to make the right decisions across our business, as well as monitoring the effectiveness of our partnerships. For Tanya, the collective understanding of upholding the image of the brand is what makes the team so special. “Wherever you go in the factory, you see team members who are determined to be the best of the best and represent Mercedes at the highest level,” she says. #EmployeeAppreciation #Marketing #DataInsights #MercedesAMGF1 #Formula1