Pixis reposted this
Hello Everyone, I would like to share with you, A Media First usage in Turkey utilizing Artificial Intelligence with OMD & Nissan Automotive & Pixis. As the Nissan OMD Turkey team, we are thrilled to share our Media First AI campaign optimization usage that we have executed with the company Pixis, in Turkey. Artificial Intelligence continues to improve itself every day, and here at OMD we are always looking for new opportunities to expand our reach and adapt to new technologies. Pixis develops codeless AI infrastructure to help brands scale all aspects of their marketing in a world of complex consumer behavior. We have decided to use Pixis AI in our Meta Lead Ad campaigns, where we aim to increase the brand's automotive sales figures. We started our pilot period in March 2024 with Pixis, where we separated our campaigns to measure the uplift that AI can create for us. Our main KPI for this collaboration was to decrease the cost per unit and increase the lead delivery on our campaigns. We have created a campaign specifically for Pixis on META, where all our campaign optimizations belonged to the AI. We drew comparisons between our pilot campaign and our own campaign with manual optimizations, which we developed over a long period, completed our learning, and included AI targeting. - In the first month of our pilot period with Pixis, AI-operated campaigns have shown a 24% down-lift in cost per unit. (But please keep in mind that our campaigns had been developed for almost half a year). - Starting in the second month of our pilot period, AI has shown a 2% uplift in April. - period being May 2024, AI has shown a 20% uplift! Looking at our summary conclusions, we can easily say that AI only needed one month to complete its learnings and develop itself to exceed our campaign which took a long time to develop 😊 This study showed us that, Artificial Intelligence continues to improve in a frightening but efficient way. AI-optimized campaigns help us fill an important gap in the Digital Media Buying industry, as they offer 24-hour optimized campaigns with efficient results and greatly reduced man-hours. After our study, we have seen that AI is getting more and more prominent in our sector with promising results. We wanted to share our AI-optimized campaign usage which we have collaborated with the company Pixis to execute with you, we hope that you both enjoyed it and learned from it. Thank you for your time. Emre
