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🚨 WEBINAR ALERT 🚨 Join our very own, James Silvester and Zach Hauer this Thursday, March 21 @ 11AM PT / 2PM ET for Episode 1 of Freshpaint's Healthcare Marketing Privacy Webinar Series! Learn how to "Get A Handle On Third Party Web Trackers" and ensure HIPAA compliance. Web trackers are crucial, but mismanaging them could lead to HIPAA violations or lawsuits. Discover how Freshpaint’s Web Tracker Management feature set can empower you to navigate this landscape safely. During the webinar, you'll learn: ✅ Why healthcare needs web tracker monitoring built for HIPAA ✅ How to identify and understand the HIPAA risk associated with each web tracker ✅ How to create a source of truth for the risks and resolutions for each web tracker Don't miss out – sign up now! Link in comments👇👇👇 #HealthcareMarketing #HIPAACompliance

Important update for healthcare and marketers using pixels and trackers As of March 18, 2024, the Office for Civil Rights (OCR) has provided additonal guidance for HIPAA-covered entities and business associates regarding online tracking technologies. This move aims to strengthen privacy and security around protected health information (PHI). The updated guidance makes it clear: using tracking tools must not lead to unpermitted disclosures of PHI. This includes the use of technology for marketing purposes without securing HIPAA-compliant authorizations. For healthcare marketers the development underscores the need for focus on compliance with HIPAA rules when deploying any and all tracking technologies. The potential risks of non-compliance range from civil penalties to severe breaches that could harm individuals. https://lnkd.in/eSVeZbqb #HIPAA #HealthcarePrivacy #DigitalMarketing #DataSecurity #ComplianceUpdate

In our upcoming webinar with Freshpaint we will break down the strategies successful healthcare marketers are using in 2024 to embrace privacy and elevate their data - save your seat now! https://bit.ly/3O3y9xS

Check out the latest DataPoints from the National Data Commissioner!   Read our newsletter to find out about developments on the Australian Government Data Catalogue, with a view to launch a Beta version mid-year. You can also read about our upcoming May DATA Scheme webinars, how to 'power-up' your privacy, and a new data platform established to undertake population-based studies examining the use, safety and (cost)effectiveness of prescribed medicines.    🔔 Make sure you subscribe to DataPoints so you are first to receive future updates! https://lnkd.in/gfKFan65   #ONDC #DATAScheme #DataPoints #WebinarWednesday #PowerUpYourPrivacy

Need a secure, compliant way to track your healthcare digital marketing efforts? Geonetric’s Privacy Filter allows you to use Google Analytics to understand your digital performance while complying with HIPAA guidance. ✅ Keep your Google Analytics toolset ✅ Comply with healthcare privacy guidelines ✅ Eliminate high-risk data ✅ Rely on a fully managed solution Contact us to schedule a demo and see how it works: https://hubs.ly/Q02k0lQF0 #HIPAA #HCMktg #GeonetricPrivacyFilter #PatientPrivacy

How does the Roseman Labs platform work? Read it in a quick overview below!

🔒 It's Data Privacy Week! This year's theme? TAKE CONTROL OF YOUR DATA. 💪 Data Privacy Week keeps the public informed about the importance of online privacy. Each patient's online activity creates an abundance of valuable data. Think about the digital health apps on your phone...📱 Where is that data going, and what are those companies doing with it? Patients have a right to data privacy, even if they can't control every piece of data collected about them. Join us as we discuss the protection of your personal health information in our recent episode of Cracking the Code with ClearDATA CISO and Founder Chris Bowen, CISSP, CCSP, CIPP-US, CIPT. 💡 Tune in 👉 https://utm.guru/ugqi0 #DataPrivacyWeek #onlineprivacy #digitalhealth #phi #dataprivacy

The use of previously collected health data has the potential to revolutionize clinical trials, but it’s important to understand how to use it efficiently and to guard patient privacy. This article gives an overview of the secondary use of primary health data and some factors to consider, from compliance to technological infrastructure. https://lnkd.in/gAp-9Mvh of-primary-health-data-in-a-clinical-trials-digital-revolution-0001 #HIPPA #Clinicaltrials #patientprivacy

How can your marketing team build patient loyalty when #HIPAA makes it nearly impossible to use GA4? Easy. Geonetric Privacy Filter can help you reach your target market without dodging HIPAA compliance. Learn more: https://hubs.ly/Q02ghMQP0 #HCMktg #GeonetricPrivacyFilter #PatientPrivacy

To gain insights on treatment paths and improve care, secure access to sensitive patient data from different healthcare providers or partners is needed. With Roseman Labs, you can securely link different data sets, by encrypting information at the source. Run your analyses on combined data without being able to see individual records. It's easy to: 👥 Collaborate with other healthcare organizations 🔐 Encrypt your data 📥 Send analysis requests to data owners ✔️ Receive approval & run your analyses 🏥 Improve patient care with insights from real data Get the insights you need, while your patients’ privacy stays protected! https://hubs.li/Q02wMGhx0