PI Apparel’s Post

MAS Holdings championed the theme of winning with digital: co-creation: a playbook for true product collaboration at the PI Apparel New York 2024 Forum in the US last week. During the session, Kaveen Ratnaweera, Deputy General Manager - Digitalization & Strategic Planning at MAS Intimates explored how the coming together of technology, digital workflows and cultural transformation is unlocking a whole new level of real-time product collaboration. He also shared practical case studies showcasing how brands and vendors are leveraging digital-first processes, AI tools, and collaborative mindsets to co-create products across global supply chains, ensuring agility and cost-effectiveness. "Speed, price and sustainability must no longer come at the expense of creativity and design genius. Our digital first playbook unlocks a winning mindset and returns for all by bringing together best in class tech, talented MAS changemakers and leveraging the long-standing trust between us and our partner brands", Kaveen stated. PI Apparel New York is a platform to explore strategies and technologies advancing digital product creation and connect with colleagues, vendors and thought leaders on topical content. The forum continues to provide a global platform for the advancement of technology use within fashion, apparel, and footwear.