Phaedon reposted this
At Molson Coors Beverage Company we believe in the power of creative effectiveness to drive growth. This is why we are so proud to share the recognition we received at the Cannes Lions International Festival of Creativity last week winning a total of 2 Gold, 3 Silver and 3 Bronze Lions along with 7 Shortlists for our work. This also marks our first Gold Lion(s!) for Molson Coors so it’s particularly special for us. For context - out of 27,000 entrants only 10% get shortlisted. Only 3% award. Only 1% win a Gold. So needless to say our entire team is thrilled 🍻 As I reflect on learnings to get here there are a few that stand out: - The importance of persistence to build creative MUSCLE 💪 and stamina: our team has been taking swings for years…falling, learning and getting back out there. While we still have so much more to learn - It’s these swings that have made us stronger and have also developed our creative gut. So when we get a fun text at the airport asking ‘hey what if’ - we don’t hesitate. We take the first step that same day and then we figure it out along the way. Which leads me to… - The power of strong agency relationships: both of these ideas were led with our incredible partners at Rethink. Our teams genuinely trust, respect and like each other. We try to cut through the bull$hit and we work together to get to great (oh and we have some fun along the way). We aim to have these types of relationships with all our partners so I hope they feel the same way;) - A company that believes in creative effectiveness and the power of building our brands in culture. And I’m not just talking about our marketers. I’m talking about all of our cross-functional partners - legal, supply chain, sales, finance and on and on. Because guess what - Eric Kouri and team would not have been able to act so quickly to make the coors light commemorative cans and change our OOH signs in days without the support and belief from Maggie Miller on our legal team and field leaders like Allie M. who ran through walls to make it happen. Thank you to the entire team for the awesome work - how lucky are we to get to do what we do! Michelle St Jacques Marcelo Pascoa Leslie Malcolm Justine Stauffer Joshua Wexelbaum Brad Feinberg Molly Kilduff Jeanene Miniaci Saron Strait Madison Ripich Maya McDonald Eric Carlson Tom Henehan Aaron Starkman Mike Dubrick Xavier Blais Marie Lunny Samantha Miller Maggie Blaha Phaedon Kara Fitzpatrick Madeleine Gillmeister Carlie Lorentz Brittany Harris Marlie McLaughlin Daniel Lundberg Tiffany Luong Caroline Friesen Robbie Percy Jia Cau Sean McDonald Citizen Relations Wavemaker PWHL and many more 💪🙏
Eric Kouri
1mo
Incredibly proud moment! Thank you for clearing the path and setting the vision 💪🏻 huge congrats to the Molson team and Rethink as well on See My Name. Creativity and collaboration pave the way!
Love this ! Amazing job to the entire team. 🍻 ❤️
A dream come true!! Thank you so much for your incredible leadership and clear vision on how to flex our creative MUSCLE. Can’t wait to make more magic happen with our amazing Rethink team 💪❤️🍻
Andrew Lincoln
1mo
I showed my daughter who wants to play hockey this, she loved that her long hair wouldn't cover her name when we get her a jersey. Now time to get youth hockey to do this too... Well done Sofia Colucci and Aaron Starkman !!!!
Mike Dubrick
1mo
Congrats Sofia! So proud of you and the entire team. 🍻
Lucas Casão
1mo
This is my favorite Cannes Lions 2024 idea. Such a power move and inspiring across the board. IMHO this should be only awarded GPs and Golds, nothing less than that : ) Kudos to everyone. 👏 👏 👏
Kara Fitzpatrick
1mo
Such a proud moment! Thanks for always inspiring us to flex our creative MUSCLE and push for the best work possible. We are just getting started!
Justine Stauffer
1mo
Incredibly inspired and motivated to keep driving high-quality work that moves our brands and the business - we've only scratched the surface. Let's do this! 💪
Global CCO, Rethink | Global Creative Leader of the Year-Campaign Magazine
1moThanks for everything Sofia. ❤️💪💪💪💪💪