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Congratulations to our winners in the Employee Engagement and Impact Category: Food Lion, Hilton (in partnership with Phaedon), and Accor. Congratulations to all, thank you for your hard work and efforts at this year’s #LoyaltyExpo! #rewards #cx #loyalty
We are Phaedon. Formerly part of ICF Next, we are now an independent agency focused on sparking brand participation, cultivating loyalty, and empowering transformation to illuminate the possibilities for your brand. We bring intelligent imagination to solve your biggest business and brand challenges. Our loyalty technology solution, Tally®, underpins some of the most award-winning loyalty programs across the globe, we are the driving force behind some of the world’s most trusted brands and unforgettable campaigns, and we guide organizations in transforming the customer experience—from the inside out. We look forward to continuing to work with the same amazing clients and the best colleagues in the business. Follow our LinkedIn page for the best in loyalty, integrated marketing, strategy, experience, analytics, and business transformation expertise. Your path is clear with Phaedon!
Brands are facing a growing challenge: connecting with customers during financial uncertainty. For CPG brands, the task is even tougher as tighter wallets and shifting consumer behaviors redefine interactions. Our experts highlight 4 key trends helping CPG brands stay ahead. Read the full thing here: https://bit.ly/3yCdsVh
Establishing a well-designed measurement plan for GenAI implementation is not just a good practice—it’s critical. Implementing AI is like bringing in a new team member. An incredibly capable one, but still in need of clear direction and evaluation. Your measurement plan acts as both a guide and a performance review system for this digital coworker, enabling ongoing optimization. Dive in deeper here: https://bit.ly/3YE5Fks #AI #GenerativeAI #GenAI #MeasurementStrategy
Generative AI is transformative—reshaping industries and redefining the boundaries of innovation. To successfully navigate the GenAI landscape, organizations must narrow in on critical factors using a strategic approach that combines technical expertise with business acumen. Our latest article lays out key considerations and actionable steps for moving forward. Explore more here: https://lnkd.in/gaFmGsAm #AI #GenerativeAI #GenAI"
Successful brands don't just satisfy customers; they spark participation to create passionate advocates with deep emotional loyalty to the brand. The Loyalty360 2024 State of Customer Loyalty Report highlights the biggest trends we see today, including the importance of remaining forward-thinking, continued investment in tech, and a holistic approach to loyalty across CX, UX, and EX. #CustomerLoyalty #Innovation #CX #UX #EX
Unlock the future of customer loyalty! 🌟 Dive into Loyalty360's 2024 State of Customer Loyalty Report, sponsored by Phaedon. 📊 Explore insights from 100 brand marketers on evolving strategies, tech impacts, and more. Click the link to download the full report and stay ahead of the curve: https://lnkd.in/gmMn4RyH #CustomerLoyalty #MarketingInsights #TechTrends
Personalization is table stakes, and should encompass more than just the customer’s basic wants. Brands must give consumers a tangible feeling that they are recognized and understood without stepping over the line and coming off creepy. Our own Tom Madden and Emily Merkle, MS dive into a few key considerations brands should keep in mind to hit this sweet spot here: https://bit.ly/4cE6w8V #personalization #loyalty #customerexperience #CX
