PGA TOUR’s Post

This week you will find out the importance of documenting your story on social media. You will also get sponsorship advice from the Motorsport Prospects Archives including maximizing your motorsport sponsorship and optimizing the value you get from a race team. It’s all in today’s Business of Being a Race Driver. #racedriverbusiness #motorsportsponsorship

JGR takes a people-first approach when it comes to social media. To learn what this looks like take a minute to read this story Toby Christie wrote highlighting our social team. https://lnkd.in/e9MA35fH #sportsmarketing #socialmedia

It seems the merchandising business as I/WE know it has completely changed in terms of marketing and sales strategy over the past decade. Now, YouTube provides content creators with the ability to monetize their presence in various ways, including selling merchandise. Creators can set up a merchandise shelf on their YouTube channel where they can showcase and sell their branded merchandise to their viewers. This allows creators to further engage with their audience and generate additional revenue beyond ad revenue or sponsorships. A perfect example is “Good Good Golf” brand, where a group of content creators “golf enthusiasts” who post entertaining and light-hearted golf content on a YouTube channel with over 700k subscribers made it to the big stage through launching their recent golf brand “Good Good”! #brandawareness #brandbuilding #marketing #youtubemarketing #influencer

I spoke to a motorsport brand that lost their Instagram account. So they had to rely on word-of-mouth. Before their big launch. To prevent it from happening again. Here is what I suggested: Start taking your audience from, Rented Land → Owned Land. The easiest way to do that is to build an email list. Their current method was asking people to “Join the Community” But that’s not enough incentive to submit. They have 3 strengths as a brand: → Expertise → Knowledge → Innovative ideas So we are focusing on building an automated email campaign. 8 emails across 8 days that runs 24/7 - 365 days. That naturally feeds into a weekly newsletter. Voila. Listen we are all puppets to the social media algorithm. It sometimes acts like an unpredictable ex, right? (this analogy is going to stop) The best way to combat that is to, Give them a 1-1 connection to talk to their customers. P.S. Pierre Gasly is telling you to sign up to my weekly newsletter. The Motorsport A&R. The link is in the comments. #sportsbiz #linkedinsports #motorsports

⛳ Unlock the Power of Digital Marketing for Your Golf Course! 📘 Discover the secrets to attracting more players, boosting sales, and fostering golfer loyalty with our FREE guide on Digital Marketing for Golf Courses! 🤔 W𝗵𝗮𝘁 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗹𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝘀 𝗴𝘂𝗶𝗱𝗲? ➞ Explore how Digital Marketing can transform your #golf course into a player magnet. ➞ Boost your sales and revenue through targeted #marketing strategies. ➞ Gain deeper insights into your target audience, ensuring you truly. understand your customers. Download our FREE guide now and start seeing results today! 🎯📊 #BeDigital #DriveFreedom

If you suffer from over the top… Try this drill! #golfgoals #golf #golfswing #golfgti #golflife #golfaddict #golfclub #golfstagram #golftips #golfcourse #golfpro #golfday#golfcoach #golfislife #golfinstruction #golfing #golfer #viral #viralvideos #trending #hack #influencer #pga #pgatour #reels #trendingreels #viralreels #karmalakelands⛳️

Have you heard about Louis-Schmelling paradox? It has origins in 1960s, when Walter C. Neale in his article identified such phenomenon through the examination of boxing fights between Joe Louis and Max Schmelling, taking place 30 years earlier. Due to Schmelling’s unlikely victory in the first fight, fan interest and selling generated around their rematch skyrocketed – it was proved that monopoly does not work in sports as uncertainty generates the interest and ultimately puts all stakeholders in better situation. Briefly saying, FC Barcelona needs their Real Madrid, Lakers needs their Celtics. Recent example is Tour de France, where Vingegaard-Pogacar rivalry pushed this year’s edition of the race to 12-year record in average viewership and all-time viewership peak at France 2 TV channel. Why am I writing that? Today’s news regarding Formula 1 is a great reminder of importance of competitive balance and generating rivarlies. Buzz Radar published results of their analysis on high profile F1-related accounts, that shows significant year-to-year drops in mentions (~70%), new followers (~46%) and social reach (~64%) - data was collected between January and May in respective years. As some portion of that can be associated to the buzz around technical regulations revamp before 2022 season, greatest contribution to that decrease should be connected to the domination of one team and one driver. Let’s remember, that 2021 season produced season-long, close title fight that ended on the last lap of the final race. ➡ Referring to the Neale’s research – for Formula 1’s best interest and further dynamic growth, championship needs Hamilton-Verstappen-like rivalry back again. #F1 #SportsBusiness #SportsMarketing

3 Most common setup mistakes which ruins the swing. #golfgoals #golf #golfswing #golfgti #golflife #golfaddict #golfclub #golfstagram #golftips #golfcourse #golfpro #golfday#golfcoach #golfislife #golfinstruction #golfing #golfer #viral #viralvideos #trending #hack #influencer #pga #pgatour #reels #trendingreels #viralreels #karmalakelands⛳️

Drills to improve putting!#golfgoals #golf #golfswing #golfgti #golflife #golfaddict #golfclub #golfstagram #golftips #golfcourse #golfpro #golfday#golfcoach #golfislife #golfinstruction #golfing #golfer #viral #viralvideos #trending #hack #influencer #pga #pgatour #reels #trendingreels #viralreels #karmalakelands⛳️

The digital age has revolutionized how we perceive thoroughbred racing. Our recent piece explores the growing impact of social media on public opinion. How do you leverage social media in your professional sphere, especially in industries like racing? Let's discuss the implications and opportunities. #SocialMediaImpact #DigitalTransformation #RacingPerception https://lnkd.in/ggywr4Qw