Peterson Projects & Solutions (Iberia - Americas)’s Post

How Personal Branding Transformed My Business Success: Once upon a time, I focused solely on my businesses, neglecting my personal brand. Big mistake! I thought my companies spoke volumes, but people connect with people, not just logos. Turning point: Feeling like an outsider at a networking event.  One day, I attended a networking event where everyone seemed to know each other by name. I felt like an outsider, lost in a sea of faces. That's when it hit me – I needed to invest in my personal brand. Action steps: ✔️First, I started by updating my LinkedIn profile with a professional photo and a compelling bio that highlighted my expertise and passion for helping businesses grow. ✔️Then, I began sharing valuable insights and industry trends regularly, positioning myself as a thought leader in my field. ✔️Next, I started attending more industry conferences and speaking engagements, where I could showcase my knowledge and network with potential clients and partners. ✔️I even started posting on other relevant sites as a guest blogger where I shared tips and tricks for navigating the digital landscape. Results: ✔️Recognition as a digital marketing & software solutions expert. Growing network & business opportunities. The takeaway: Personal branding isn't just self-promotion, it's about building trust & credibility. As I invest in my personal brand, my businesses continue to thrive. At Qocept Technologies, we understand the power of personal branding and its impact on business success. We offer a range of services to help you craft a strong personal brand. #personalbranding #thoughtleader #digitalmarketing #businesssuccess #networking #contentmarketing #socialmedia #onlinereputation #softwaredevelopment #QoceptTechnologies

COMING UP IN JUST 2 HOURS...BUILDING YOUR PERSONAL BRANDING ECOSYSTEM We all have a personal brand (because it exists in how others experience us each and every day) and while you might be conscious of and intentional about what that is and how you show up, it can be hard work to keep the intention and momentum going long enough to achieve the impact or outcome you want. That's why you need to build an ecosystem. Oxford Languages defines an ecosystem as a biological community of interacting organisms and their physical environment... ...and what better way to describe your personal brand, as interconnected, and interacting as part of a community that is integral to our success? So IN TWO HOURS - that's 11:30 CT (US) / 17:30 BST (UK) - join me and Chief Operating Officer at Jen Gaudet Coaching, Paula Cook, for a conversation on how to optimise your performance for business success - by building your Brand You ecosystem! A REMINDER: LinkedIn Audio events are NOT RECORDED so be sure to put a reminder in your calendar so that you can be part of our live discussion. Looking forward to chatting with you about amplifying the impact of your authentic Brand You! Kym & Paula #futurefit #humanperformance #personalbranding #visibility #impact #ecosystem

✨ Personal Branding vs. Business Branding, which path should you take? When it comes to branding, coaches (and wellness professionals) often face the dilemma of whether to focus on personal branding or business branding. I explore here the differences and nuances between the two approaches to help you make an informed decision for your coaching practice. ✨ Personal branding: Craft your identity Personal branding revolves around showcasing yourself as the face of your coaching business. It's about authentically representing who you are, your values, and your unique story to build trust and connection with your audience. ✨ Business branding: Build your brand legacy Business branding emphasizes creating a distinct identity for your coaching practice separate from your personal persona. It focuses on developing a cohesive brand identity, voice, and messaging to resonate with your target audience and drive business growth. Whether you're leaning towards personal branding or business branding, I can help you elevate your coaching practice's brand identity and presence. Let's craft a brand that reflects your unique essence and resonates with your audience. Reach out! #brandingtips #coachingsuccess #personalbranding #brandingdesign #wellnessindustry #brandstrategies

Is your brand in a crowded market place? Do you want your brand to be the go-to authority? Throughout history, from China to Africa, Europe, and Mesoamerica, sages were revered figures who were consulted for their knowledge and insights. "Sage" has been used to describe someone wise and experienced since at least the 14th century. It comes from the Middle French word "sage," which itself derives from the Latin "sapere," meaning "to be wise" or "to have taste." The exact origin of the phrase "sage advice" is a bit hazy, but we can trace its roots back to the concept of a "sage" and its association with wisdom.  The Sage archetype is a powerful brand personality that embodies wisdom, knowledge, and a relentless pursuit of truth. Companies seeking to establish themselves as thought leaders, trusted advisors, and reliable sources of information in their industry position themselves, whether they realize it or not, within this Sage archetype. CEOs, founders and decision makers should consider the Sage archetype as they craft their messaging strategy to address the following branding pain points and challenges: Rising above the clutter. Offering valuable insights, educational content, and trustworthy solutions. Positioning your brand as a source of knowledge. Become a trusted advisor in your customers' eyes. Fosters loyalty and advocacy, encouraging them to choose you over competitors. Value learning and growth. The Sage archetype cultivates a culture of intellectual curiosity, making your company a magnet for high-performing individuals. By embracing the Sage archetype, your brand can transform from a product or service provider to a trusted voice of authority in your industry. This not only strengthens your brand image but also drives long-term growth and customer loyalty. #branding #marketing #visualBranding #storytelling Pick My Brain #brandstrategy #logos #logodesigner #brandmanager #AI #brandstrategy #networking #ceos #founders #decisionmakers #wise #knowledge #research #go-to-authority #sage #wiseowl Photo: Generated by Adobe Firefly and PhotoShop

✨ Personal Branding vs. Business Branding, which path should you take? When it comes to branding, coaches (and wellness professionals) often face the dilemma of whether to focus on personal branding or business branding. I explore here the differences and nuances between the two approaches to help you make an informed decision for your coaching practice. ✨ Personal branding: Craft your identity Personal branding revolves around showcasing yourself as the face of your coaching business. It's about authentically representing who you are, your values, and your unique story to build trust and connection with your audience. ✨ Business branding: Build your brand legacy Business branding emphasizes creating a distinct identity for your coaching practice separate from your personal persona. It focuses on developing a cohesive brand identity, voice, and messaging to resonate with your target audience and drive business growth. Whether you're leaning towards personal branding or business branding, Febulous Studio can help you elevate your coaching practice's brand identity and presence. 🔥 Reach out today to start crafting a brand that reflects your unique essence and resonates with your audience. #branding #coachingbusiness #personalbrand #branddesign #brandstrategy

🌟 Join Us for the 2024 ThinkPlace Masterclasses! 🌟 These sessions are thoughtfully curated for professionals and practitioners passionate about positively impacting Aotearoa. 🤝🌏 Since 2008, we’ve worked alongside amazing individuals and organisations from the public, private, and not-for-profit sectors, tackling the challenges that matter most to New Zealand. From health to social and environmental systems, we love unlocking those "hidden niches of innovation" and collaborating with community champions to navigate complex problems. 🚀 Recently, we reflected on the tools and knowledge our clients and partners need to drive lasting, equitable, and positive change. The result? A series of highly practical masterclasses designed to equip you with the skills to tackle the challenges of 2024! 🌟 Our masterclasses are structured around four key themes. Whether you want to expand your toolkit, deepen your expertise, or explore something bespoke, we've got you covered! 🛠️✨ We’re now open for registrations and enquiries. Secure your spot today or reach out to us for more details! Just fill out our registration form or contact anyone from our team directly. We can’t wait to embark on this journey with you! 👉 Register here: https://bit.ly/3xwWSW6 📧 Email for more info: [email protected] #CapabilityBuilding #Masterclasses2024 #DesignThinking #ComplexProblemSolving #PositiveChange #Workshop #VisualStorytelling #DesignInnovation #StorytellingThroughDesign #VisualNarratives #DesignThinkingNZ #DesignForGood

When success is shared, it all makes so much more sense!   That's why we decided to give back to the creative community.   This year we ran 5 open branding workshops and reached more than 60 people. 🔥   We've learned that many small businesses are interested in networking and shared experiences as they build their brand.   They want to connect, network and be guided in the process.   Implement and execute on their own.   This is how the idea of GEOBO’s Factory was born.   Andreas and I usually always work behind closed doors.   And with our capacity, we can only influence a few companies per year.   But now, with the bootcamp we:   ✅ Facilitate networking and sharing learning experiences ✅ Offer in-depth knowledge from guest lecturers and ourselves ✅ Run an intensive 6-week brand development program for 20 individuals   And most importantly, we want to use our methodology to help more companies increase their brand performance.   We are launching the first official cohort very soon.   Stay tuned for updates, cohort releases, sneak peeks and exclusive looks at what to expect. PS: Do you prefer to learn and implement in a group rather than alone? ---- Make sure to follow Mayya Geo for insights on how to discover your iconic brand. 🔥  #branding #branddesign #brandbuilding #creativetech #bootcamp