Permission.io’s Post

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🤔 Ever wonder what actually happens to your data? Many big ad platforms acquire and place your data on marketplaces for brands to purchase without your consent. In return, you receive daily inbox spam and privacy violations that shape your online experience. But it goes deeper than that ⏬ When your data is traded without your knowledge, it can be used in ways you never intended or imagined. Companies might build detailed profiles about you, influencing the ads you see and the prices you're offered for products and services. Perhaps most notably, it also makes it easier for bad actors to exploit security weaknesses, leading to identity theft and fraud—a continually growing issue affecting consumers everywhere. The 2024 U.S. Identity and Fraud Report and the Federal Trade Commission (FTC) both cite unauthorized data sales as a leading cause of identity theft, which impacted over 350 million victims in 2023 alone. So, what can you do to regain control? Instead of continuing to navigate the web without control of your data, you can earn rewards when you opt-in to engage with the brands you love on Permission, the platform that empowers users to control and earn rewards from their data. Reclaim your data 👇 permission.io #OwnYourData #DataOwnership #DigitalAdvertising

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