Permission.io’s Post

& they're 100% right to think so. Big tech has been profiting from user data long enough and it isn’t fair. We’re flipping the script - sharing your personal data's YOUR choice, and you'll get compensated when you choose to do so. More from our survey 👉 https://ow.ly/wWhs50PLS06

📈 Growth Update Following a large spike in weekly active users (WAU) amped to interact with their favorite brands, we’re now seeing our WAU has settled at ~2x our baseline. See why everyone’s excited 👇 permission.io

🤔 Ever wonder what actually happens to your data? Many big ad platforms acquire and place your data on marketplaces for brands to purchase without your consent. In return, you receive daily inbox spam and privacy violations that shape your online experience. But it goes deeper than that ⏬ When your data is traded without your knowledge, it can be used in ways you never intended or imagined. Companies might build detailed profiles about you, influencing the ads you see and the prices you're offered for products and services. Perhaps most notably, it also makes it easier for bad actors to exploit security weaknesses, leading to identity theft and fraud—a continually growing issue affecting consumers everywhere. The 2024 U.S. Identity and Fraud Report and the Federal Trade Commission (FTC) both cite unauthorized data sales as a leading cause of identity theft, which impacted over 350 million victims in 2023 alone. So, what can you do to regain control? Instead of continuing to navigate the web without control of your data, you can earn rewards when you opt-in to engage with the brands you love on Permission, the platform that empowers users to control and earn rewards from their data. Reclaim your data 👇 permission.io #OwnYourData #DataOwnership #DigitalAdvertising

🤝 Invite friends. Earn more ASK. Through referrals, you can level up your ASK rewards. Just add emails to send invites directly through the Permission referral dashboard—500 ASK will be sent to your wallet per verified referral! Get started 👇 https://lnkd.in/gcgzYZBc

ICYMI: More rewards are LIVE 🚨 With our recent product update, Permission now features over 1,000 brands. You can now earn ASK rewards for giving permission when you opt in to engage with the brands you love. Tag a brand we should add 👇

With the landmark ruling from the US Department of Justice that Google is a search “monopolist,” the future of online search is in question. Here are some key takeaways to consider ⏬ 🔹 Google’s dominance All marketers are familiar with Google’s dominance. The search giant pays companies to ensure user browsers direct to Google Search by default (every Safari search on iPhones and Macs route straight to Google, for example). Through these types of deals and the globalization of Google’s Chrome browser—which maintains a staggering 65.41% market share worldwide—Google maintains a 91% search engine market share. By comparison, as of March 2024, the decades-old Coca-Cola and Pepsi duopoly controls roughly 70% of the global soft drink market! 🔹 Marketers should prepare for rising competitors To prepare for an uncertain future, marketers should monitor potential competitors that could challenge Google's market share, including AI companies like OpenAI, online marketplaces like Amazon and TikTok Shop, and social platforms like Meta. 🔹 The future remains uncertain Nothing is set in stone yet, and we’re still far from seeing immediate impacts—especially given Google plans to appeal the decision. For marketers looking to find an edge, it’s key to have a well-researched platform-specific advertising strategy in place for each standout search competitor—putting in the work now could massively pay off in 12 to 18 months! #Google #DigitalAdvertising #Permission #GoogleSearch #Tech

💥 Not all data is created equal Unlike unreliable third-party data, permissioned first-party data is sourced directly from real users, built on trust. This trust paves the way for stronger B2C relationships, increased loyalty, and higher lifetime value (LTV). 🔑 To elevate your marketing campaigns with permissioned data, your brand should leverage these tips: 1️⃣ Don’t hide behind legal jargon. Use simple language to transparently explain what your brand plans to do with consumer data and what they’ll receive in return for providing it. 2️⃣ Use Permission.io to build trust with your audience through value exchange. 3️⃣ Build feedback loops that provide the opportunity for your already-engaged audience to provide additional data—the better the personalization in this aspect, the more likely trust will be increased! #Permission #OwnYourData #TrustedOneToOneRelationships #PermissionMarketing

🤝 🎉 Permission is growing Following the launch of our Opt-in Marketplace, we achieved 500% monthly active user growth in July and passed 1,000 active offers on the platform. Thank you to our community for driving this progress! Come see what's new 👇 https://lnkd.in/gB22UX-2 #DataOwnership #DataComplaince #OptInValueExchange #StandwithCrypto #BTC #Entrepreneurship

💫 ASK powers the Permission ecosystem 🔹 Empowers you to Own your Data®, controlling who accesses it 🔹 You don’t have to buy ASK, you earn it! 🔹 Enables YOU, not big tech, to monetize your information Create an account for 100 ASK 👇 permission.io #One-to-oneMarketing #BTC #StandwithCrypto #PermissionMarketing