Viking, an imprint of Penguin General, has celebrated its 40th anniversary with a stunning new logo ahead of a bumper year of publishing 🧡📚 Art Director, Richard Bravery, and Senior Designer, Chris Bentham, were behind the redesign: “Our rationale when designing this logo was to create something timeless and modern. Eschewing the historical baggage that comes with a word like ’Viking’, we took inspiration from modernist principles of design: clarity of thought, legibility and lack of ornament. It can be read as an open book; as representing twin strands of fiction and non-fiction; and as forward-facing, while never forgetting the lessons of the past. We explored a number of design routes before settling on this, deciding that a monogrammatic ‘V’ gave the simple clarity that was needed." #design #graphicdesign #logodesign #books #book #reading #reader #publishing #workinpublishing #publishingindustry #PenguinBooks
Love this logo -and as a Viking author, I’m so proud to be published by them! Happy 40th Anniversary!
It is a stunning logo. Happy anniversary!
Very impressive and happy Anniversary! Onwards and Upwards.
I really love this sleek look - very Penguin!
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2dGIVE IT A ROUNDING PLAUSE TO VIVIA!!!