Penguin Random House UK’s Post

View organization page for Penguin Random House UK, graphic

286,648 followers

Viking, an imprint of Penguin General, has celebrated its 40th anniversary with a stunning new logo ahead of a bumper year of publishing 🧡📚 Art Director, Richard Bravery, and Senior Designer, Chris Bentham, were behind the redesign: “Our rationale when designing this logo was to create something timeless and modern. Eschewing the historical baggage that comes with a word like ’Viking’, we took inspiration from modernist principles of design: clarity of thought, legibility and lack of ornament. It can be read as an open book; as representing twin strands of fiction and non-fiction; and as forward-facing, while never forgetting the lessons of the past. We explored a number of design routes before settling on this, deciding that a monogrammatic ‘V’ gave the simple clarity that was needed." #design #graphicdesign #logodesign #books #book #reading #reader #publishing #workinpublishing #publishingindustry #PenguinBooks

  • Penguin Viking logo, an off-white, simplistic 'V', against a Penguin orange background, with the words 'Penguin Viking' separated by a horizontal line.
Siping Zhang

Looking for opportunities in Greater Paris Metropolitan area

2d

GIVE IT A ROUNDING PLAUSE TO VIVIA!!!

Like
Reply
Nikki Smith

Author (with Viking, Penguin) also freelance editor and mentor

2w

Love this logo -and as a Viking author, I’m so proud to be published by them! Happy 40th Anniversary!

Joanna McQueen

General Manager at The Pigeonhole

2w

It is a stunning logo. Happy anniversary!

Like
Reply
Susan Roberts

Owner/ "Only In Jamaica..."Mon" Author/ Creating cartoons that promote Jamaica.

2w

Very impressive and happy Anniversary! Onwards and Upwards.

Abbirose Adey

Creative Director for Children's Books at Ladey Adey Publications Is there a book inside YOU? Message me and let's have a 1-2-1 to make it happen.

2w

I really love this sleek look - very Penguin!

See more comments

To view or add a comment, sign in

Explore topics